Contact Us:

For more information on TownNews.com’s SWAT program, contact Penny Goebel, SWAT coordinating specialist. Office: 800-816-9593 • Cellular: 309-314-6403 • E-mail: pgoebel@townnews.com

Generate more online revenuewith a SWAT.

Special

Web

AdvertisingTeam

Online Advertising Works for Newspapers

You have years of trust.

You are No. 1 visited Web site.

More audience than local radio stations.

You already have a sales force.

Five Secret Online Sales Strategies

Any ad rep can sell online.

Five Secret Online Sales Strategies

Sell the audience, not the technology.

Five Secret Online Sales Strategies

Know your numbers – CPMs, page views, click-thrus, etc.

Five Secret Online Sales Strategies

Show them the money! Introduce online quotas and spiffs.

Five Secret Online Sales Strategies

Online is real-time. Create and post ads in a timely fashion.

Special Web Advertising Team (SWAT)

Since 2002:

1,300 newspaper visited

+ 56,000 sales calls

Over $46 million in

online revenue!

SWAT Program Overview

One week in your life

We’re a team

Prospecting tips

Ad creation

On the street

We’ll close

SWAT-Generated Revenue by Circulation

$60,680$83,280

$155,169 $150,254

$229,050

$284,650

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

3,000 Circ Weekly 3,000 Circ Daily 15,000 Circ Daily23,000 Circ Daily 37,000 Circ Daily Suburban Group

Houston Community News: Over $296,000

“The growth we are seeing with the site is really phenomenal, and having a strong start to having

ads posted on the site will only lead to more sales.

Thanks to the SWAT team and everyone at TownNews.com for joining us in Houston and being a great resource for our sales organization. You are

seeing the tip of the iceberg.”

- Kevin Barry, President and CEO of ASP Westward, LP.

Ads That Will WOW Your Advertisers

Static Ads

Flash Ads

Expandable Ads

Page Curls

Video Ads

SWAT Leaves You With:

Ads Priced Right An Empowered Sales

Staff Immediate ResultsHappy, Impressed

Customers

Contact Us:

For more information on TownNews.com’s SWAT program, contact Penny Goebel, SWAT coordinating specialist. Office: 800-816-9593 • Cellular: 309-314-6403 • E-mail: pgoebel@townnews.com

Questions? Please Contact:

Rex Kastner, VP SWAT SalesPhone: 866-726-2859E-mail: rkastner@townnews.com

Penny Goebel, SWAT Coordinating SpecialistPhone: 800-816-9593E-mail: pgoebel@townnews.com

Sean Finch, Internet Sales ConsultantPhone: 309-743-0803E-mail: sfinch@townnews.com