How B2B Companies Generate Revenue Through Search and Social Media
Generate more online revenue with a SWAT.
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Contact Us: For more information on TownNews.com’s SWAT program, contact Penny Goebel, SWAT coordinating specialist. Office: 800-816-9593 • Cellular: 309-314-6403 • E-mail: [email protected] Generate more online revenue with a SWAT.
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Generate more online revenue with a SWAT. S pecial W eb A dvertising T eam. Online Advertising Works for Newspapers You have years of trust. You are No. 1 visited Web site. More audience than local radio stations. You already have a sales force. Five Secret Online Sales Strategies - PowerPoint PPT Presentation
Transcript of Generate more online revenue with a SWAT.
Contact Us:
For more information on TownNews.com’s SWAT program, contact Penny Goebel, SWAT coordinating specialist. Office: 800-816-9593 • Cellular: 309-314-6403 • E-mail: [email protected]
Generate more online revenuewith a SWAT.
Special
Web
AdvertisingTeam
Online Advertising Works for Newspapers
You have years of trust.
You are No. 1 visited Web site.
More audience than local radio stations.
You already have a sales force.
Five Secret Online Sales Strategies
Any ad rep can sell online.
Five Secret Online Sales Strategies
Sell the audience, not the technology.
Five Secret Online Sales Strategies
Know your numbers – CPMs, page views, click-thrus, etc.
Five Secret Online Sales Strategies
Show them the money! Introduce online quotas and spiffs.
Five Secret Online Sales Strategies
Online is real-time. Create and post ads in a timely fashion.
Special Web Advertising Team (SWAT)
Since 2002:
1,300 newspaper visited
+ 56,000 sales calls
Over $46 million in
online revenue!
SWAT Program Overview
One week in your life
We’re a team
Prospecting tips
Ad creation
On the street
We’ll close
SWAT-Generated Revenue by Circulation
$60,680$83,280
$155,169 $150,254
$229,050
$284,650
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
3,000 Circ Weekly 3,000 Circ Daily 15,000 Circ Daily23,000 Circ Daily 37,000 Circ Daily Suburban Group
Houston Community News: Over $296,000
“The growth we are seeing with the site is really phenomenal, and having a strong start to having
ads posted on the site will only lead to more sales.
Thanks to the SWAT team and everyone at TownNews.com for joining us in Houston and being a great resource for our sales organization. You are
seeing the tip of the iceberg.”
- Kevin Barry, President and CEO of ASP Westward, LP.
Ads That Will WOW Your Advertisers
Static Ads
Flash Ads
Expandable Ads
Page Curls
Video Ads
SWAT Leaves You With:
Ads Priced Right An Empowered Sales
Staff Immediate ResultsHappy, Impressed
Customers
Contact Us:
For more information on TownNews.com’s SWAT program, contact Penny Goebel, SWAT coordinating specialist. Office: 800-816-9593 • Cellular: 309-314-6403 • E-mail: [email protected]
Questions? Please Contact:
Rex Kastner, VP SWAT SalesPhone: 866-726-2859E-mail: [email protected]
Penny Goebel, SWAT Coordinating SpecialistPhone: 800-816-9593E-mail: [email protected]
Sean Finch, Internet Sales ConsultantPhone: 309-743-0803E-mail: [email protected]
