Generate More Revenue with The Media Audit

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    21-Feb-2016
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Generate More Revenue with The Media Audit. The Media Audit makes it easy to tell your story. - PowerPoint PPT Presentation

Transcript of Generate More Revenue with The Media Audit

Generate More Revenue with The Media Audit

Generate More RevenuewithThe Media Audit

The Media Audit makes it easy to tell your story.

Spokane Public Radios audience enjoys more than $2 Billion in annual spending power. While the average household income in Spokane is $58,500, the average household income for Spokane Public Radio listeners is nearly $80,000. SPR listeners enjoy 36% more income than the average adult in Spokane. In a tight economy, Spokane Public Radios listeners still have the money to buy.

Spokane Public Radios audience spans the spectrum of ages. 43% of the audience is in the prime of the accumulation phase of life: ages 25-44. The rest of the audience is comprised of people who have the highest disposable incomes in the country: people 50+.

28% of SPR listeners have annual household incomes of $100,000 or more. 65% of listeners earn $50,000+.

SPR is the #1 radio station in Spokane for reaching high-end auto owners. For example, 45.7% of all BMW owners in Spokane listen to SPR every week. BMW owners are more than 8 times as likely to listen to SPR as the average adult. More owners of the following makes listen to SPR than listen to any other radio station in town bar none!

SPR is the #1 radio station in Spokane for reaching affluent working women women whose family incomes are $75,000+. 22.5% of them listen to SPR every week. And women make most of the spending decisions for households. SPR is also #1 for reaching affluent white collar workers whose household incomes are $100,000+.

SPR should be the first radio station bought when trying to reach affluent working women, a prime target for supermarkets and take-out food providers, among others. Note that SPR reaches 22.5% of affluent working women every week. KIXZ adds another 19.6%, but after that, adding more radio stations to a buy adds virtually no net cume reach. You can make a strong case for media buyers to stop buying one or more stations below and use the money to buy SPR, instead.

Affluent working women spend 50% more time listening to the radio than the average adult. They spend virtually as much time listening to the radio as they spend watching TV. And its much more cost-efficient to reach affluent working women via radio than it is to reach them via TV.

For a company trying to reach affluent working women by advertising in the Spokesman-Reviews home section, SPR can add 37.2% unduplicated reach at a fraction of the cost of advertising in the newspaper.

Generate More RevenuewithThe Media Audit