How To Generate Over $1,000,000.00 Revenue

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~ ffiNA.I Wealth Blueprint 2.0 http://dnawealthblueprint.com The 7 Figure Webinar Blueprint by Andrew Fox & Peter Parks How To Generate Over $1,000,000.00 Revenue. The Keys To The Kingdom the whole enchilada. Take action, implement and rock n roll. Please note - Usage of this Document is subject to the terms and conditions laid out at http://www.dnawealthblueprint.com/terms-of-service Dear Customer, Everyone has their own ideas about how to run a webinar. Each to their own I say and if it works for you ... excellent. So you've bought this blueprint either to 1) Learn how to do webinars 2) Are already doing them but want to increase your ROI. Whatever your situation this guide will 110% help, if you implement what I'm about to show you. (Note before we begin. I am not a perfectionist at spelling and grammar. You may hear the occasional cuss word, find a few typos. What I am an expert at is massive action and making tons of cash) Below I'm going show you the exact model of webinars I've used with Peter Parks promoting our DNA Wealth Blueprint product. We also use similar models in multiple other markets and found great success. We generated high six figure sales in 2014 and in 2015. We aim to smash $1,000,000+ using webinars as just one promotional vehicle. An extra million revenue is always tasty. With our model Our refunds are under 3%... Our customers love us... And they enjoy our products so much some go on to spend $10,000's with us. First let's give you the 'birds eye' overview of the webinar Licensed to Shiqi Nian , [email protected] and downloaded on January 21, 2015

description

Everyone has their own ideas about how to run a webinar. Each to their own I say and if it works for you ... excellent. So you've bought this blueprint either to 1) Learn how to do webinars 2) Are already doing them but want to increase your ROI. Whatever your situation this guide will 110% help, if you implement what I'm about to show you. (Note before we begin. I am not a perfectionist at spelling and grammar. You may hear the occasional cuss word, find a few typos. What I am an expert at is massive action and making tons of cash) Below I'm going show you the exact model of webinars I've used with Peter Parks promoting our DNA Wealth Blueprint product. We also use similar models in multiple other markets and found great success.

Transcript of How To Generate Over $1,000,000.00 Revenue

Page 1: How To Generate Over  $1,000,000.00 Revenue

~ ffiNA.I Wealth Blueprint 2.0

http://dnawealthblueprint.com

The 7 Figure Webinar Blueprint by Andrew

Fox & Peter Parks – How To Generate Over

$1,000,000.00 Revenue.

The Keys To The Kingdom – the whole enchilada. Take action, implement and

rock n roll.

Please note - Usage of this Document is subject to the terms and conditions laid out

at http://www.dnawealthblueprint.com/terms-of-service

Dear Customer,

Everyone has their own ideas about how to run a webinar.

Each to their own I say and if it works for you ... excellent.

So you've bought this blueprint either to

1) Learn how to do webinars

2) Are already doing them but want to increase your ROI.

Whatever your situation this guide will 110% help, if you implement what I'm about to show you.

(Note before we begin. I am not a perfectionist at spelling and grammar. You may hear the

occasional cuss word, find a few typos. What I am an expert at is massive action and making tons

of cash)

Below I'm going show you the exact model of webinars I've used with Peter Parks promoting our

DNA Wealth Blueprint product. We also use similar models in multiple other markets and found

great success.

We generated high six figure sales in 2014 and in 2015. We aim to smash $1,000,000+ using

webinars as just one promotional vehicle. An extra million revenue is always tasty.

With our model

Our refunds are under 3%...

Our customers love us...

And they enjoy our products so much some go on to spend $10,000's with us.

First let's give you the 'birds eye' overview of the webinar

Licensed to Shiqi Nian , [email protected] and downloaded on January 21, 2015

Page 2: How To Generate Over  $1,000,000.00 Revenue

~ ffiNA.I Wealth Blueprint 2.0

http://dnawealthblueprint.com

From the day you first announce the webinar (Tuesday) 'till the day the offer ends (Sunday) you are

not looking to necessarily make a ton of sales on the live call.

In fact the whole system is built on the “Exposure Model”

Let me explain this

From the beginning of the sequence to the end you are wanting to warm up, educate and nurse your

prospects and turn them from prospects to paying customers.

You DO NOT want everyone to join. You want the right customer.

Then by using a strong marketing sequence you close the sale (Which I'm going to hand to you on

an open platter).

This is where many people screw up. They always think with “money first” than overall strategy.

They think by driving as many people to the call as possible and getting as much registrations is the

key to webinar riches.

Crap I say!

Yes – more registrations and people on the call is good BUT what is 4 times more important is

1) How you acquired the registrations in the first place (Source of traffic)

2) What state of mind they are in when they enter the webinar (How you have pre sold and

educated them prior to the live call)

3) How you close the webinar and campaign after (which is where 70% plus of sales come from).

Here is some of our stats from 2014 which are pure golden nuggets;

- For # of registrations you can expect about 27% - 50% to turn up live on the call. Anything less

and they are probably not that interested in the offer. You could maybe scrape 20-25%, but over

25% is a good bench mark.

So if you have 1000 registered, expect 270 – 500 to turn up.

- You can expect to have about 50-66% more people on the call 7-9 minutes after the stated time.

So if your webinar is at 8PM EST and 200 people are on the line expect around 8.09 PM to have

over 300 on the call.

For this reason for the opening 5-10 minutes we do a general intro, interact with the crowd. We will

get more into the nitty gritty of that in the actual webinar content module. Let's get started with part

1

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~ ffiNA.I Wealth Blueprint 2.0

http://dnawealthblueprint.com

The source of the webinar leads.

In 2014 we drove leads from 3 main sources.

1) Selecting highly targeted JV Partners 2)

Drive Traffic from paid advertising sources

3) Integrate to the backend of product launches.

Let's break down each lead source separately as each sequence is slightly different.

JV Partners

So DNA Wealth Blueprint is a paid advertising course about FB and costs $2000.

Our target JV partners were people with lists of customers willing to pay for more expensive

courses about paid traffic, particularly FB.

If we went after the wrong type of JV partner we knew the promotion would not be successful.

When you are sizing up partners do your research and get the right ones.

Go on JVZoo.com, Clickbank.com and search the top 20 vendors. Segment who is in the niche you

want to go after and contact them.

Is your product more suited to

-Video Based Marketers

- SEO

-List Building

-Blogging

There will always be a 'cross over' between lists but the more you can dial in, your results will be

exponentially better.

Best way to contact JV partners...

Most people screw this up so badly. They Skype or FB Message them saying “Hey I got this

product xyz and it would match your list, blah blah'.

You don't get a second chance to make a first impression.

Drill that into your head

Instead go to your potential partner’s product page.

1) Do they have a FB Account? Try to add them as a friend. See what their interests are, how

they talk to their subscribers. BUY their product. Don't be a cheap ass and pester them for a copy of

a $27 product. Leave them a message “Bought your product and think it's great” - You want to

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~ ffiNA.I Wealth Blueprint 2.0

http://dnawealthblueprint.com

open dialogue and engage them. There is no better way of engagement than complimenting the

owner of their product. Recognition is a powerful tool.

2) Try add them to Skype for a chat. Better still arrange a Skype call. Present your offer there.

Don't be pushy. Show a shared screen of what you have on offer.

3) The old fashioned is still the best. Meet at popular offline conferences in your niche. Build

the relationship there, then follow up via points 1 & 2.

Once you have a great JV partner and they run a successful promo they will do it over and over

again.

Once you get results you now have LEVERAGE. You can take that proof of your results,

commissions paid out and show other people the stats. Get video testimonials from your JV

partners.

There's nothing complex in the above. Now go out and do it :)

2) Paid Traffic

Using paid traffic can be a great source of ongoing leads.

But what is most important is your customer avatar for your product.

What pages do they like?

Who do they follow?

What is your ideal age segment?

Once you know your demographics (All that stuff is taught in the

DNAWealthBlueprint.com course) then you can start your campaign.

For example. We knew that the IM customers who are the higher paying more sophisticated

group were people who like Ryan Deiss, Frank Kern etc.

This enabled us to target our prospects much better.

We hired an expert Nicholas Kusmich to handle our campaign. He's a ninja. Contact us at

[email protected] if you want to get in touch.

With paid traffic you have 2 choices...

You learn how to do it yourself or you hire an expert.

Also depending on your situation and resources you can do a trade. So if you are in the

fitness niche post in a popular IM group like IM Super friends “Looking someone who's an

expert at PPC to run my campaign in exchange for me getting them in the best shape of

their life in 6 weeks”

Look at your own talents/assets and leverage if money and resources is tight. It's calling

hustle and thinking outside the box.

Licensed to Shiqi Nian , [email protected] and downloaded on January 21, 2015

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~ ffiNA.I Wealth Blueprint 2.0

http://dnawealthblueprint.com

3) Integrate into the back end of a product launch (Either your own or an affiliate).

When you do a product launch, in the thank you page of the product download have a link

to your “customer only” webinar training. Once they opt in put them into an email sequence

like the one shown below.

The key is CUSTOMIZATION.

So in your email you write “Hey Andrew, So you bought product XYZ. How's it going for

you? Would you like to see a great way to use product XYZ. Well here's something I've

been using and how it works.”

BEST DAY TO HOST THE WEBINAR

Best day to host a webinar is Thursday. Time wise varies according to your market but if you are

serving the USA mainly we usually go for 9PM EST

Why?

It lets you get your list warmed up Tuesday, Wednesday and Thursday so by the time they get on

the webinar they are really excited. We use Go To Webinar http://dnawealthblueprint.com/gtw

Send one email each day Tuesday, Wednesday and Thursday

Tuesday Email

Subject: Protect Yourself in 2015 against this

(Fear of something is a great motivator or opener in emails. Desire is another but fear is always

better)

Facebook and paid traffic is about to have a MAJOR shift as we enter 2015.

Find out the secrets this $50 million a year underground Jedi is using to protect his business moving

in 2015.

(Numbers work well in any niche. If it was weight loss “How this Ex Fitness model got the body of

his dreams in 20 minutes a day by actually eating MORE of the foods he loves)

Webinar Reg Link

This is a One Off Training call

Spending over $100,000 a day on Facebook alone this is a rare treat to listen to over 60 minutes of

pure gold.

This is a ONE OFF training and will never be repeated.

Licensed to Shiqi Nian , [email protected] and downloaded on January 21, 2015

Page 6: How To Generate Over  $1,000,000.00 Revenue

~ ffiNA.I Wealth Blueprint 2.0

http://dnawealthblueprint.com

Are you going to adapt & grow in 2015.... Or get swept away by these imminent changes?

Webinar Reg Link

NAME

Wednesday Email

Subject: Something BIG is coming...

Facebook made tons of people almost 'overnight successes” in 2014.

But in 2015 that is set to change, and those that don't protect themselves against the imminent

changes will feel their wrath.

This Thursday our insider $50mil a year man will reveal what he's doing to protect himself in this

'One off special training'.

WEBINAR LINK

(We knew that a lot of people had success with FB in 2014 therefore they had something to LOSE.

This is the market we were going after. Existing FB marketers and paid traffic people. Using

numbers like 2014 and 2015 shows this is real time. Fear is a MASSIVE driver)

In fact - here is some preview content, a 7 page PDF Report “How to escape FB's wrath in 2015”.

Download it now.

LINK TO PDF

(THE PDF can just be some of your sample slides for the webinar, with an intro page. Give away

some good content here. In the PDF at the footer of each page have the reminder about the webinar,

give the reg link)

Be sure to download your pdf and register for the call now on DATE, TIME

WEBINAR LINK

Over XXX registered already -

NAME

Thursday Email (Send about 12 hours before the webinar)

Subject : BAD NEWS

(This subject works KILLER – the trick is not to over use it)

Just logged into and checked our stats. Looks like tonight’s webinar about 'TITLE OF WEBINAR'

is already full.

Licensed to Shiqi Nian , [email protected] and downloaded on January 21, 2015

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~ ffiNA.I Wealth Blueprint 2.0

http://dnawealthblueprint.com

Obviously I knew tonight’s call was important but seems you people are really concerned about the

big changes coming.

I've made a few calls to the webinar company and we are increasing the number of lines. If you

have not registered yet, this is truly your last call.

WEBINAR LINK

Two very important things before tonight’s call

1) Make sure you download the PDF “How to escape FB's wrath in 2015” immediately here.

DOWNLOAD LINK

2) Close down FB, Skype and any other distraction, lock yourself in the room and read every

word. It's really that important.

(Why are we telling people to do this? This is very advanced psychology where we are

CONDITIONING people to obey our commands. It's an anchoring process so when we tell people

to buy on the webinar call they are more likely to take action).

Remember – this is a ONE OFF call with a $50 mil a year man.

It's a very rare special treat and happens in less than 12 hours right here.

WEBINAR LINK.

See you tonight on the call – get there 5-10 mins early as well.

NAME

Webinar settings

What system we have found to be the “best case” solution.

We use Go To Webinar

http://dnawealthblueprint.com/gtw

There are a ton of solutions out there. GTW (Go to Webinar) has generally been reliable for us.

We cannot comment on other systems as we have not personally used them.

We do recommend when hosting the webinar, you record a screen cam back up on another

computer.

HINT: Ask your FB Followers or email list if they would mind recording a backup. 99% of the

time they will. Leverage your customers to help you out.

Step by Step Set up Of Webinar With Go To Webinar

Licensed to Shiqi Nian , [email protected] and downloaded on January 21, 2015

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~ ffiNA.I Wealth Blueprint 2.0

EditFOllow-up Email to Attendees. Send 1 Dayafter the session

Follow-up Email to Absentees: Send6 Hours after the session

EditConfirmation Email LO Registrants.: Send upon registration

RemmderEmail Send1 Hour before webinar

EmaHsReply·to:Andrew Fox, [email protected]

Are you going to adapt & grow In 2015." or get swept away by these imminent changes?

This 15 a ONEOff training and will never be repeated

Spending over S100,OOOa day on facebook alone trus is a rare treat [0 listen to over 60 rrunutes of pure gold.

This is a One Off Training call

Find out the secrets this S50mlliion a year underground jedl is using to protect his business movmq In 2015.

Set Up Your Weblnar

TitleS50/MII a Year on PaidTldffic - Protect yourself in 2015

DescriptionFaceboolcand paid traffic Is abour to have a MAJORshift as we enter 2015.

http://dnawealthblueprint.com

1) Title and Description.

For Title Use “numbers” as they typically work well. $2789/day with Amazon etc.

2) Email Settings

It's very important all these are filled in correctly.

Reply To Email:

Make sure you use a REAL email that either your staff or you monitor. When people register and

get sent their follow up emails etc., they can reply to this address. These leads can often be of a

high calibre so if you do not keep on top of it, you are throwing money down the toilet! Stay alert.

I prefer cash in my pocket not the toilet

Confirmation Email:

In the confirmation email include a link to your downloadable PDF and tell people to call in 5 – 10

minutes before the call starts.

Licensed to Shiqi Nian , [email protected] and downloaded on January 21, 2015

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~ ffiNA.I Wealth Blueprint 2.0

http://dnawealthblueprint.com

Reminder Email:

Same info as the Confirmation Email, Reminder of PDF link and tell them to call in 5-10 mins

early.

Follow Up Email to Attendees:

You MUST fill these out before the webinar begins! Otherwise the traffic is wasted.

Here is a basic template of the follow up email.....

“Hey,

Thanks for being on the call TITLE.

We've got a ton of positive feedback which is fantastic to see.

If you need to watch the presentation again please go to;

REPLAY LINK

It's only up for 72 hours then will be removed – so watch it now while it's fresh in your memory.

(Side note: We use Lead pages for our webinar replay pages – they have ACTUAL webinar

replays) http://dnawealthbueprint.com/leadpages

Absentee Follow Up Email to Attendees:

“Hey,

For some reason you missed the call about TITLE.

You missed some killer stuff including GIVE A GOLDEN NUGGET

Lucky for you we have just uploaded a replay at LINK which will be taken down within 72 hours

REPLAY LINK

(Side note: We use Lead pages for our webinar replay pages)

http://dnawealthbueprint.com/leadpages

Chat soon,

NAME

PS. Hit reply with any questions. I'm personally monitoring this email

Licensed to Shiqi Nian , [email protected] and downloaded on January 21, 2015

Page 10: How To Generate Over  $1,000,000.00 Revenue

~ ffiNA.I Wealth Blueprint 2.0

http://dnawealthblueprint.com

Actual Webinar Content

So, I'm going to give you a XX bullet point breakdown of the points you need to cover.

Here's how your webinar structure should go;

- Opening 5-10 minutes. As explained earlier you can expect over 50% more

attendees after 7- 9 minutes. So you should engage with the crowd. Ask them where they

are from, how they are feeling. Reply to people in the question box and welcome them by

name “Welcome Roger from Houston great to have you here” etc.

- Show a piece of shocking proof to get their eyes glued to the screen. Something big,

juicy and RECENT to get them hooked for the rest of the presentation. Example; “Here's a

recent screen shot of an offer I ran that did xxx on DATE. So today we are gonna cover the

process on how I did that”

– For demonstration training of the “meat” of the webinar, make this last about 35-50 minutes.

- You want to give away some content and then tell them 'to get the rest you'll need

the software /course'.

Example if there are 12 modules which feature 12 core points per module, give away

ACTUAL content out of the modules. 2-3 points of module and then leave them hangin'

“To get the rest you'll need the course” - but NEVER give the link during the presentation -

Only at the end.

-As you are doing this with your audience, you are educating and continuously warming

them up while dangling the carrot. The reason we don't give the link to them is to really get

them pushed over the edge by the end of the presentation.

- If you are selling software a fantastic way to sell it is this; manually show the

process and how long it takes. Let's imagine you were selling an accounting software that

does payroll, state tax, income tax, costs etc. etc. You show a spreadsheet of filling it all in

and working out manually taking 20 minutes. But when you use the software it is less than

60 seconds. Sell the time savings “19 Minutes per day is over 2 hours per week – 100 hours

per year. Is spending time with your family, less stress and not having to worry about

'manual mistakes' worth it to you? Imagine the IRS finds out you've made a mistake – will

they care about your error? Hell no and you are the one who will pay the fine/fee”.

- Another example. Weight management. If you had to work out your proteins, fats

and carbs per meal and keep a diary by manually looking at the back of the packet. But with

the software, you just enter the name of the product and BOOM it enters it all in for you and

works it out.

– Be authoritative. If you don't truly believe in yourself and the product you are selling it will

show.

– Use “engagement” triggers during the webinar but not overkill. Pop up a survey during the

call (You can add this in Go To Webinar).

Licensed to Shiqi Nian , [email protected] and downloaded on January 21, 2015

Page 11: How To Generate Over  $1,000,000.00 Revenue

~ ffiNA.I Wealth Blueprint 2.0

http://dnawealthblueprint.com

– Case Studies are GOLD. Show how people (just like the ones on the call) age groups, sex,

current jobs etc. are using your system with success. Always explain, no result is typical.

How you should make your pitch...

– This is where we do things different to most. Most product vendors try to overload their

callers with bonuses, beg for the sale and make silly offers.

It is not needed. If you have the right type of people on the call for your offer and have

demonstrated good value they will be willing to buy.

Now with DNA Wealth Blueprint here is the process we used.

It's a $2000 product about Paid Advertising.

The product is going to require an ad budget of $30 - $50 per day, ideally for 30 days and

then reinvest the profits to grow.

It's not a newbie entry level product and for those that are afraid of hard work.

So when people asked for payment plans, we offer two payments of $1197, and that was it.

Because we knew the mindset of our ideal customer – if they are asking for payment plans

beyond this, chances are they are scraping the money together.

And how are they going to have advertising money to spend once they get into the course?

The answer is, they won't – and they are going to give us headaches.

86% paid in full.

The other thing was refund policy.

We stated that refunds would only be given at our discretion and they must show proof that

they have implemented the system or at least tried. We would then try to help them out via a

Skype call and if it still wasn't working we would issue the refund.

Here's how Peter and I both feel about refunds.

Refunds are a privilege not a right. Internet Marketing has let people abuse refund polices

for too long and we are making a stand.

And let me tell you this, the quality of customer you get when you adopt a policy like ours

is AMAZING.

They are the coolest customers to talk to. They take action on what they buy, they are polite

and willing to do what it takes.

Because they have invested $2k and realised there is no turning back, they need to get off

their butt and take action because the “I think I need a refund to pay my credit card bill this

month” simply isn't going to fly with us.

Licensed to Shiqi Nian , [email protected] and downloaded on January 21, 2015

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~ ffiNA.I Wealth Blueprint 2.0

http://dnawealthblueprint.com

And guess what?

When they succeed and make money because they are invested and took action, they will be

a CUSTOMER for life. If you have a 500 person customer base of $2000 each and treat

them right you can do six/seven figures of that list alone.

Customers Wins/ You Win. It's a beautiful place to be in.

So at the end of the pitch, be honest “Here's what I got... here's your options and if you have

any questions please ask now or forever hold your peace”.

A typical Q & A session can last for 20-40 mins but this is VERY important for several

reasons:

1) Many people will hang around to the end before they buy. They just want to hear what

everyone asks.

2) They will have specific questions and if one person asks it chances are 5-10 people are

thinking it. This is great to understand your markets core objections. A great sales man

always listens carefully and overcomes objections.

3) They just like to see you are a real person on the other end.

4) This is the PERFECT fodder for your all important Q&A email (which we will show

later on).

Before you hang up here's another golden nugget that works like gangbusters.

Have a link to your Facebook asking people what they thought of the call.

Then say “Guys we appreciate you being here and even if you didn't buy can I ask you a

favour? Would you mind taking 2 mins and leaving a comment here if you got value from

the call LINK”.

You should get a TON of people saying great things.

– This will be used for the “post webinar marketing”. This is the true sign of a business

owner thinking ahead. Always leverage what you have.

– At the end of the webinar thank people for the call and for taking time out of their

schedule.

Always be humble and thankful.

Number Crunching – Don't be Scared

Have you ever seen the TV program 'Prison Break” where Michael says to his brother “All you

need is a little faith”?

Well that's what you have to do here – have faith.

Licensed to Shiqi Nian , [email protected] and downloaded on January 21, 2015

Page 13: How To Generate Over  $1,000,000.00 Revenue

~ ffiNA.I Wealth Blueprint 2.0

http://dnawealthblueprint.com

Because with this webinar selling method you NEVER make the most sales on the live call.

In fact you can expect to usually do 2.5 – 4 times of your live call sales by the aggressive follow up

sequence I have laid out below.

Once we did $10,000 on a live call but by the end of the campaign 3 days later we did $70,000.

Granted we had a few tech problems on that particular call but it shows the power of a good follow

up.

Remember – we always look at the bigger picture. We always want the right customers.

Follow Up Magic -

This is the most CRUCIAL part of the sequence to close those sales.

So pay close attention and follow through to the end my friend.

You want to get the replay out EARLY the next day, 7AM EST.

A lot of people just wait around for the replay so they will be expecting it.

So this is how we are going to do it.

We start off “Gentle” and as we build up to the close on Sunday we become super aggressive.

Look, I'll be honest guys – people in person say I'm a nice guy (most of the time ;) ) but when it

comes to closing that sale I make that shit happen.

This isn't the time to be pussy fooling around. This is war time!

So let’s begin the sequence...

Send this email Friday around 7AM EST

Subject: Great news - Webinar TITLE uploaded now

“Hey NAME,

Ok great news – we've uploaded the TITLE of Webinar replay here now. Here we go

REPLAY LINK

Now the bad news is that it's only up for 72 hours and then it’s gone – zip, nada and won't be back

up.

So you can make your own decision but it would be best to watch now so you don't miss out

REPLAY LINK

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~ ffiNA.I Wealth Blueprint 2.0

3) link to .he sales page under VIdeo

2) VideoUndemeath

I J Hsadhne at lhQ top

KDopUl0 replay pago sup~r Simple!- -

Download your oromm notes here for the webjnar

This Replay Wit! Be Removed On Sunda~ @U PMEST

How to Make $100,000 Per DayWith acebook

http://dnawealthblueprint.com

Enjoy,

YOUR NAME

PS: Here's just a few comments from the call, it rocked the house!

USE THE FEEDBACK GATHERED ON THE CALL HERE NOW EITHER PASTE FB

SCREEN GRABS OR PUT IN AS TEXT

END EMAIL

This would be an example of your replay page using Leadpages

http://dnawealthblueprint.com/leadpages

Send this email Saturday around 8AM EST

Subject: Case Study - How Sambo did $232,000 in 12 days

This dropped into my email inbox a few weeks ago and was breathtaking

LINK TO A SHORT TEN MINUTE VIDEO CASE STUDY.

By implementing the DNA Wealth Blueprint system Sambo was able to scale up his

results within a matter of weeks.

The exciting part... you can get your hands on the same system that Sambo used.

Licensed to Shiqi Nian , [email protected] and downloaded on January 21, 2015

Page 15: How To Generate Over  $1,000,000.00 Revenue

~ ffiNA.I Wealth Blueprint 2.0

http://dnawealthblueprint.com

Now we are not going to “promise” any kind of results but it is safe to say the system works.

Watch the webinar replay here

LINK

And come join us inside DNA Wealth Blueprint.

24 Hours and we close down

YOUR NAME

Send this email Sunday 6AM EST

Ok – this is a very important email.

We are into the last 24 hours. Sometimes you can expect 50% of your total campaign sales to come

in on this day if you do it right!

I've tested and refined this email from years of testing.

Up to this point, we have been fairly “nice” to our subscribers.

But now it is time to drive home the message “If you do not haul ass and buy today this opportunity

is gone for good!”

For this we use a deep psychological sequence .We explain up to this point up THEY have had the

control, the power of the buying decision.

But now that is being taken away from them in less than 24 hours

While others have stepped up, they will be left out in the cold if they don't join.

Then we use a VERY detailed Q&A. To gather your Q&A data, listen to your responses.

-What did they ask on the live webinar?

– What questions have they emailed you over the last few days? -

Have they posted on your FB Wall?

Really dissect their objections and overcome them. You can see in the Q&A below how we

achieved this.

This email works like gangbusters

EMAIL TO SEND BELOW SUNDAY 6AM EST

SUBJECT: DEADLINE: 24 HOURS

Licensed to Shiqi Nian , [email protected] and downloaded on January 21, 2015

Page 16: How To Generate Over  $1,000,000.00 Revenue

~ ffiNA.I Wealth Blueprint 2.0

http://dnawealthblueprint.com

PRODUCT NAME is being taken of the market AT MIDNIGHT tonight PST.

I've put together a VERY detailed 'Q & A' below

...so if you are 'on the fence' it's time to make a decision. Because soon, that

opportunity will be taken out of your hands.

Ultimately only YOU can make it - we can only educate you if it's the right thing

for you to do. If you want to order right now go to.

http://www.dnawealthblueprint.com/

It's going to be very rare when you get the chance to learn Facebook from a guy

doing $100,000/ Day and white hat. No cloaking or anything.

Can you afford to pass up that opportunity?

Q & A

Q. How do I really use Facebook Ads to market my product or even find my market

will you show me how?

A. Yes if you follow the outline here you should do very well. The process is

simple and we'll show you how at greater depth...

1. Find a hot starving evergreen market that constantly is buying products or

subscribing to services that are sensible up sell paths.

You find this market by using the following tools to help you drill into your

ideal demographic, Quantcast, Alexa, industry niche reports, and any major

magazine that has an online website, you can look under that tab on their

website that says "media kit" or something like that, you'll be able to see

your market.

With that you can look at Facebook to see where your market is.

2. Build a list with targeted Facebook ads for your ideal demographic. While

presenting an entry level (get them closer to their goal type offer) and survey and

segment the database.

3. Put the surveyed and segmented database into a content based sequence

that turns into a promotional based sequence selling your products or services.

4. Run that same segment through an ascension based funnel to extract

maximum value out of that segment... (always, always, always giving them great

actionable content which you "drip" out on a consistent basis to basically get

them to contact you for recommendations, other resources (related to your

ascension funnel) thus they take the next step to buy higher end services and

products.

Licensed to Shiqi Nian , [email protected] and downloaded on January 21, 2015

Page 17: How To Generate Over  $1,000,000.00 Revenue

~ ffiNA.I Wealth Blueprint 2.0

http://dnawealthblueprint.com

5. Own, recycle, and LEVERAGE the assets.

==============================

Want to order now or get more info? Go to

http://www.dnawealthblueprint.com/

Q. Are newbie marketers able to follow your course and what level of support do

you offer?

A.Newbie marketers can learn from our course because you have not been jaded

or tainted with training that is outdated or untested.

The intent of this course is to help entrepreneurs who want to chance their

lifestyle to do so. You can start out with a small budget and from there you

must reinvest your profits back into your campaigns or you'll never really

be able to scale your business.

There are many free tools out there to get you started so you are not spending

any extra money out of the gate if you are boot strapped, like many startups you

need to be efficient with your spend.

If you want to setup the best free tracking around use Facebook conversion pixel

combined with google analytics and you have something very valuable to get you

going.

==========================================================

Q. What three things are critical to get right early on so your scaling is

profitable?

A. 1. most important is finding your controls, you'll have a tough time scaling

without spit testing to know what works when refining your campaign i.e. ad

headline, copy, image targeting etc. etc. etc. and beating your control piece.

So, when you create new ads based on better CTR, ROI you have a winning combination

to duplicate winning ads and scaling them to reach more of your target audience.

2. When it is all said and done, you really should be looking at the offer.

If you can get a good offer most of the marketing is done for you, the

advertiser has dialled in their funnel so all you have to do is send pre qualified

traffic to the offer.

3. You have to setup your tracking, because if you do not set that up

properly from the word get go, you'll have a tougher time really looking at

what happened before your prospects hit the offer or what they did. Get

started here http://www.dnawealthblueprint.com/

Licensed to Shiqi Nian , [email protected] and downloaded on January 21, 2015

Page 18: How To Generate Over  $1,000,000.00 Revenue

~ ffiNA.I Wealth Blueprint 2.0

http://dnawealthblueprint.com

======================================

Q. How much traffic will he run to an offer before he determines it's the offer

not converting well vs the traffic?

A. Well in this instance, most times the offer sucks because the advertisers are

lazy and do not want to test their offers, they do small testing bring it to the

network with bogus or less than righteous metrics and hope that the affiliates

will drive insane traffic on their dime to test the offer out.

Not all advertisers are like that, there are some killer offers out there, you'll find them in

certain private Skype mastermind groups where real players are making it. You'll find them

when you have an experienced Affiliate Manger who is dialled into his network and knows

which offers the super affiliates are running and where they are running, so it is always best

to ask smarter questions to smarter people to get smarter answers.

And sometimes you'll get lucky about hearing from one through groups where some

people may want to show off and say..."Yea I'm killing it with this offer" blah blah

blah so you might go and check it out, do some intel, pick up the phone and call the

support for the advertiser or the call centre for the offer and get really hardcore intel

before you spend a dime.

===================================

Q. Which CPA offers should you go for and what criteria to use for picking them. How to

implement tracking?

A. I'm a lead gen guy, always have been always will be. Love building a

list, even if it is to test the market I'll still go out and build it, send the data

off to the advertiser and followup.

Again, I hate wasting money.

So I look for Payout both front and backend - again I'll talk to the AM or the advertiser

to see what they are paying other affiliates and I'll get a good feel for what their

backend is. This way, I'll know how much they are paying me VS another super

affiliate and 9 times out of 10 I'll ask for a bump.

If you can bring the heat, why not ask for it, you don't ask you don't get.

Next I look at overall landscape, who else is promoting this offer, how are

they promoting this offer, can I get on their list? If they are not building a list,

why not? Are they direct linking, if so, why? Make a note. etc. etc. etc.

I want to know how the payout is, frequency, method, auditing process.

These are important things to know because it affects your cash flow, and in

this business when you get to my level, it is all about cash flow.

Tracking is crucial, you don't track you don't know. I do not like to guess about

any step when it comes to paid media. I need to know what I'm getting into, need

Licensed to Shiqi Nian , [email protected] and downloaded on January 21, 2015

Page 19: How To Generate Over  $1,000,000.00 Revenue

~ ffiNA.I Wealth Blueprint 2.0

http://dnawealthblueprint.com

to know what my potential ROI is, what is my ad spend for this campaign, what

do I do when I hit it etc. etc. etc., lots of moving parts to this business that next to

no one talks about.

It is all about the shiny object syndrome.

==========================================

Q. If you can run a campaign, we're talking CPA here at a minimum of 20% to start

ROI, you are in a good place and there is room to improve and get up to 30% - 40%

ROI which is killer.

A. If people are smart they should be building a list with each niche they go

into survey the list, build a product for the list, and make six figures a months

for a very long time to come.

Simple killer business model with very little stress. Sh*t if you can get someone to

buy a shirt, how far off would it be with you providing them content and

surveying them to see what else they want? Position a simple Ebook or

multimedia product in their path to buy using "just in time CD duplication", and

now you have a full blown little biz model.

=======================================

So guys - that's it! If you want to jump on board you have less than 24 hours to

decide.

You have control of your own destiny and that buying decision – but in less than 24 hours that

decision gets taken from you.

You’re either in with the other savvy bunch of entrepreneurs rocking the house or left out in the

cold.

http://www.dnawealthblueprint.com/

Prosperous Regards,

YOUR NAME,

PS. And one thing that's going to make you truly mad is when you start seeing the success stories

leak all over FB and social media and you'll be thinking “Dang – I wanna get in” but quite simply

you can't . Is that what you want?

http://www.dnawealthblueprint.com/

END EMAIL

Licensed to Shiqi Nian , [email protected] and downloaded on January 21, 2015

Page 20: How To Generate Over  $1,000,000.00 Revenue

~ ffiNA.I Wealth Blueprint 2.0

http://dnawealthblueprint.com

SEND NEXT EMAIL AT 7PM EST SUNDAY NIGHT

Ok – So this is the 2nd email today. We have one more to go after this.

This email is

1) For the people that have already opened your first email, read over it but are still ON THE

FENCE... some will read over again, scan it and buy.

2) For the people who didn't open the first email. Too busy, didn't notice it, just scanned.

Remember guys, we are in in age of massive distraction. You need to fight for their attention.

Here's the email

SUBJECT: Did you miss it (Urgent Email Earlier)

Hey NAME,

Sorry to bombard you with another email today but it's very urgent you read the below.

It expires in around 8 hours (live countdown on the site will show you exactly how much time you

have left) http://www.dnawealthblueprint.com/

Also – if you missed the email below earlier with the detailed Q &A here it is.

Email I sent earlier...

______________________

PRODUCT NAME is being taken off the market AT MIDNIGHT tonight PST.

http://www.dnawealthblueprint.com/

I've put together a VERY detailed 'Q & A' below:

...so if you're 'on the fence' it's time to make a decision. Because soon that

opportunity will be taken out of your hands.

Ultimately only YOU can make it - we can only educate you if it's the right thing

for you to do. If you want to order right now go to;

http://www.dnawealthblueprint.com/

It's going to be very rare when you get the chance to learn Facebook from a guy

doing $100,000/ day and white hat. No cloaking or anything.

Can you afford to pass up that opportunity?

Q & A

Licensed to Shiqi Nian , [email protected] and downloaded on January 21, 2015

Page 21: How To Generate Over  $1,000,000.00 Revenue

~ ffiNA.I Wealth Blueprint 2.0

http://dnawealthblueprint.com

Q. How do I really use Facebook Ads to market my product or even find my market?

Will you show me how?

A. Yes, if you follow the outline here you should do very well. The process is

simple and we'll show you how more in depth.

1. Find a hot starving evergreen market that constantly is buying products or

subscribing to services that are sensible upsell paths.

You find this market by using the following tools to help you drill into your

ideal demographic; Quantcast, Alexa, industry niche reports, and any major

magazine that has an online website, you can look under that tab on their

website that says "media kit" or something like that, you'll be able to see

your market.

With that you can look at Facebook to see where your market is.

2. Build a list with targeted Facebook ads for your ideal demographic. Present

an entry level (get them closer to their goal type offer) and survey and segment the

database.

3. Put the surveyed and segmented database into a content based sequence

that turns into a promotional based sequence selling your products or services.

4. Run that same segment through an ascension based funnel to extract maximum value out of

that segment... (always, always, always giving them great actionable content which you "drip" out

on a consistent basis to basically get them to contact you for recommendations, other resources

(related to your ascension funnel) thus they take the next step to buy higher end services and

products).

5. Own, recycle, and LEVERAGE the assets.

==============================

Want to order now or get more info? Go to;

http://www.dnawealthblueprint.com/

Q. Are newbie marketers able to follow your course and what level of support do

you offer?

A.Newbie marketers can learn from our course because you have not been jaded

or tainted with training that is outdated or untested.

The intent of this course is to help entrepreneurs who want to chance their

lifestyle to do so. You can start out with a small budget and from there you

must re-invest your profits back into your campaigns or you'll never really

be able to scale your business.

Licensed to Shiqi Nian , [email protected] and downloaded on January 21, 2015

Page 22: How To Generate Over  $1,000,000.00 Revenue

~ ffiNA.I Wealth Blueprint 2.0

http://dnawealthblueprint.com

There are many free tools out there to get you started so you are not spending

any extra money out of the gate if you are boot strapped, like many startups you

need to be efficient with your spend.

You want to setup the best free tracking around use Facebook conversion pixel

combined with google analytics and you have something very valuable to get you

going.

==========================================================

Q. What three things are critical to get right early on so your scaling is

profitable?

A. 1. most important is finding your controls you'll have a tough time scaling

without spit testing to know what works then refining your campaign i.e. ad

headline, copy, image targeting etc. etc. etc. and beating your control piece.

So when you create new ads based on better CTR, ROI, you have a winning combination

to duplicate winning ads and scaling them to reach more of your target audience.

2. When it is all said and done, you really should be looking at the offer.

If you can get a good offer most of the marketing is done for you, the

advertiser has dialled in their funnel so all you have to do is send pre qualified

traffic to the offer.

3. You have to setup your tracking, because if you do not set that up

properly from the word get go, you'll have a tougher time really looking at

what happened before your prospects hit the offer or what they did.

Get started here

http://www.dnawealthblueprint.com/

======================================

Q. How much traffic will he run to an offer before he determines it's the offer

not converting well vs the traffic?

A. Well in this instance most times the offer sucks because the advertisers are

lazy and do not want to test their offers, they do small testing bring it to the

network with bogus or less than righteous metrics and hope that the affiliates

will drive insane traffic on their dime to test the offer out.

Not all advertisers are like that, there are some killer offers out there, you'll

find them in certain private Skype mastermind groups where real players are

making it. You'll find them when you have an experienced Affiliate Manager

who is dialled into his network and knows which offers the super affiliates are

running and where they are running, so, it is always the best to ask smarter

questions to smarter people to get smarter answers.

And sometimes you'll get lucky about hearing from one through groups where some

people may want to show off and say..."Yea I'm killing it with this offer" blah blah

Licensed to Shiqi Nian , [email protected] and downloaded on January 21, 2015

Page 23: How To Generate Over  $1,000,000.00 Revenue

~ ffiNA.I Wealth Blueprint 2.0

http://dnawealthblueprint.com

blah so you might go and check it out, do some intel, pick up the phone and call the

support for the advertiser or the call centre for the offer and get really hardcore intel

before you spend a dime.

===================================

Q. Which CPA offers to go for what criteria he uses in picking them and how to

implement tracking?

A. I'm a lead gen guy, always have been always will be. Love building a

list, even if its to test the market I'll still go out and build it, send the data

off to the advertiser and followup.

Again I hate wasting money.

So I look for Payout both front and backend - again I'll talk to the AM or the

advertiser to see what they are paying other affiliates. I'll get a good feel for

what their backend is so I'll know how much they are paying me VS another

super affiliate and 9 times out of 10 I'll ask for a bump.

If you can bring the heat why not ask for it, you don't ask you don't get.

Next I look at overall landscape who else is promoting this offer, how are

they promoting this offer, can I get on their list? If they are not building a list

why not? Are they direct linking if so why? Make a note, etc. etc. etc.

I want to know how the payout is, frequency, method, auditing process. I

mean these are important things to know because it affects your cash flow,

and in this business when you get to my level it is all about cash flow.

Tracking is crucial, you don't track, you don't know. I do not like to guess about

any step when it comes to paid media, I need to know what I'm getting into, need

to know what my potential ROI is, what is my ad spend for this campaign, what

do I do when I hit it etc. etc. etc., lots of moving parts to this business that next to

no one talks about.

It’s all about the shiny object syndrome.

==========================================

Q. If you can run a campaign, we're talking CPA here at a minimum of 20% to start

ROI, you are in a good place and there is room to improve and get up to 30% - 40%

ROI which is killer.

A. if people are smart they should be building a list with each niche they go

into survey the list, build a product for the list, and make six figures a months

for a very long time to come.

Simple killer business model with very little stress. Sh*t if you can get someone to

buy a shirt, how far off would it be with you providing them content and

Licensed to Shiqi Nian , [email protected] and downloaded on January 21, 2015

Page 24: How To Generate Over  $1,000,000.00 Revenue

~ ffiNA.I Wealth Blueprint 2.0

http://dnawealthblueprint.com

surveying them to see what else they want? Position a simple EBook or

multimedia product in their path to buy using "just in time cd duplication", and

now you have a full blown little biz model.

=======================================

So guys - that's it! If you want to jump on board you have less than 24 hours to

decide.

You have control of your own destiny and that buying decision – but in less than 24 hours than

decision gets taken from you.

You’re either in with the other savvy bunch of entrepreneurs rocking the house or left out in the

cold.

Only 8 Hours left!

http://www.dnawealthblueprint.com/

Prosperous Regards,

YOUR NAME,

PS. And one thing that is going to make you truly mad is when you start seeing the success stories

leak all over FB and social media and you'll be thinking “Dang – I wanna get in” but you no longer

can . Is that what you want?

http://www.dnawealthblueprint.com/

FINAL EMAIL TO SEND AT 11PM EST

Now this is just a short and sweet reminder. You'll be surprised at how many sales this one brings

in.

Subject: Final Call

Ok - this is my last email. 4 Hours and DNA Wealth Blueprint is closed for good

http://dnawealthblueprint.com

I've done everything I can. The rest is up to you.

Chat soon,

YOUR NAME:

PS. Did you read about NAME'S experience with D.N.A Wealth Blueprint?

Put in testimonial here or paste FB Screenshot

Licensed to Shiqi Nian , [email protected] and downloaded on January 21, 2015

Page 25: How To Generate Over  $1,000,000.00 Revenue

~ ffiNA.I Wealth Blueprint 2.0

WHEREIS MY

MONEY?

http://dnawealthblueprint.com

Closing Summary

So there you have it folks.

The exact blueprint we have been using to smash $100,000's in 2014 and will continue to use in

2015.

Of course I'll always be in the lab testing and trying out new things.

And I've got a super special bonus for you.

If you are one of our DNA 2.0 Customers use this module to create your own webinar sequence,

feel free to email [email protected] and I will critique your copy and make

adjustments.

This is only open to DNA 2.0 customers. If you wish to join please send an email to

[email protected] and we will let you know of current availability.

To a prosperous year ahead!

Andrew Fox

Peter Parks

Licensed to Shiqi Nian , [email protected] and downloaded on January 21, 2015

www.leadoffer.net