Post on 25-May-2015
description
ABP ANANDAWeek 32’2012
New TG – CS ABC 15+Market – West Bengal
Reach – CS 4+ & CS 15+ Yrs
6653
58425203
2481 2193
5626
6704
4569 42624847
1381500
1000
2000
3000
4000
5000
6000
7000
8000
CS 4+ YRS CS 15+ YRS
Re
ac
h'0
00
24 GHANTA ABP Ananda News Time BanglaKolkata TV RPLUS Mahuaa Khobor
TAM Peoplemeter System Market: WB
SEC Wise Share
Channel SEC A SEC B SEC C SEC DEUniverse 16% 23% 23% 38%24 GHANTA 33% 23% 18% 29%ABP Ananda 32% 29% 33% 23%Kolkata TV 17% 13% 29% 16%Mahuaa Khobor 0% 0% 0% 1%News Time Bangla 12% 12% 13% 18%RPLUS 6% 23% 8% 14%
Share of Bangla News channels in different Socio Economic Groups
*Age 15+ Yrs
TAM Peoplemeter System Market: WB
Channel CS 15 - 24 CS 25 - 34 CS 35 - 44 CS 45 - 54 CS 55+Universe 23% 23% 18% 16% 20%24 GHANTA 22% 30% 23% 21% 25%ABP Ananda 33% 39% 27% 29% 25%Kolkata TV 23% 12% 22% 21% 20%Mahuaa Khobor 0% 0% 0% 0% 0%News Time Bangla 12% 10% 18% 16% 11%RPLUS 10% 8% 10% 13% 18%
Age group Wise
Share of Bangla News channels in different Age Groups
TAM Peoplemeter System Market: WB
Channel CS 15 + M ABC CS 15+ F ABCUniverse 54% 46%24 GHANTA 25% 21%ABP Ananda 34% 27%Kolkata TV 19% 23%Mahuaa Khobor 0% 0%News Time Bangla 13% 11%RPLUS 10% 17%
Gender Wise
Share of Bangla News channels in Genders
TAM Peoplemeter System Market: WB
Share of Bangla News Channels in TV Universe- TG ABC 15+
0
0.5
1
1.5
2
2.5
3
3.5
4
Wk
21
-12
Wk
22
-12
Wk
23
-12
Wk
24
-12
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25
-12
Wk
26
-12
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27
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28
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29
-12
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30
-12
Wk
31
-12
Wk
32
-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Channel Share Trend
TAM Peoplemeter System TG- ABC 15+ Market: WB
Share of Bangla News Channels in Bangla News Genre- TG ABC 15+
0%
5%
10%
15%
20%
25%
30%
35%
40%W
k 2
1-1
2
Wk
22
-12
Wk
23
-12
Wk
24
-12
Wk
25
-12
Wk
26
-12
Wk
27
-12
Wk
28
-12
Wk
29
-12
Wk
30
-12
Wk
31
-12
Wk
32
-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Market Share Trend
TAM Peoplemeter System TG- ABC 15+ Market: WB
Reach (000’s) of Bangla News channels- TG ABC 15+
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
Wk
21
-12
Wk
22
-12
Wk
23
-12
Wk
24
-12
Wk
25
-12
Wk
26
-12
Wk
27
-12
Wk
28
-12
Wk
29
-12
Wk
30
-12
Wk
31
-12
Wk
32
-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Reach’000 Trend
TAM Peoplemeter System TG- ABC 15+ Market: WB
Avg Weekly Time Spent by viewers (in mins)- TG ABC 15+
0
10
20
30
40
50
60
70
80
Wk
21
-12
Wk
22
-12
Wk
23
-12
Wk
24
-12
Wk
25
-12
Wk
26
-12
Wk
27
-12
Wk
28
-12
Wk
29
-12
Wk
30
-12
Wk
31
-12
Wk
32
-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Time Spend Per Viewer Trend
TAM Peoplemeter System TG- ABC 15+ Market: WB
Market wise share
Channel Calcutta WB .1 to 1 Mn WB 1 Mn+24 GHANTA 21% 33% 26%ABP Ananda 29% 37% 44%Kolkata TV 23% 13% 12%Mahuaa Khobor 0% 0% 0%News Time Bangla 13% 11% 18%RPLUS 15% 5% 1%
TAM Peoplemeter System TG- ABC 15+ Market: WB
GRP Bangla Channels- TG Wise
SOURCE: TAM Peoplemeter System
Microsoft Office Excel Worksheet
FCT Bangla Channels
SOURCE ADEX
Microsoft Office Excel Worksheet
Program Health – ABP Ananda
S.No. ABP Ananda TVR
1 SORASORI SOURAV 1.302 EK DOZEN GALPO 0.903 ABP ANANDA KHABAR 0.864 XTRA TIME 0.805 KEMON AACHO KOLKATA 0.756 LONDON DREAMS 2012 0.727 BEHALA ENCOUNTER 0.718 PROTI POKHE 0.719 EXCLUSIVE SOURAV 0.7010 AKHUN KOLKATA 0.69
TAM Peoplemeter System TG- ABC 15+ Market: WB
Top program split – Among top 50
16
21
1213
18
23
18 18
2221
18
23
11 1113
1110
1315
9
12
77
3 34
53
1 1
4
1
53
8
13
0
5
10
15
20
25
Wk 21 Wk 22 Wk 23 Wk 24 Wk 25 Wk 26 Wk 27 Wk 28 Wk 29 Wk 30 Wk 31 Wk 32
ABP Ananda 24 GHANTA News Time Bangla
TAM Peoplemeter System TG- ABC 15+ Market: WB
Top 20 programs of the week -Genre
Channel Program Start Time TVRKolkata TV SAMBAD SARADIN 14:06 1.78Kolkata TV STADIUM 22:05 1.66ABP Ananda SORASORI SOURAV 21:58 1.3Kolkata TV EI MAHURTA 14:01 1.15Kolkata TV ZERO HOURS 21:06 1.01ABP Ananda EK DOZEN GALPO 21:58 0.9ABP Ananda ABP ANANDA KHABAR 22:54 0.86Kolkata TV KHABAR SERIOUS 20:56 0.86Kolkata TV SERA 10 20:48 0.83ABP Ananda XTRA TIME 22:29 0.824 GHANTA CRIME BRANCH 18:58 0.824 GHANTA SPORTS 24 22:28 0.7824 GHANTA SHERA 11 22:58 0.77ABP Ananda KEMON AACHO KOLKATA 25:14:00 0.75ABP Ananda LONDON DREAMS 2012 23:29 0.72ABP Ananda BEHALA ENCOUNTER 22:58 0.71ABP Ananda PROTI POKHE 22:58 0.71ABP Ananda EXCLUSIVE SOURAV 23:30 0.7ABP Ananda AKHUN KOLKATA 17:58 0.69News Time Bangla NEWS EXPRESS 13:57 0.69
TAM Peoplemeter System TG- ABC 15+ Market: WB
THE TVR TREND
0
10
20
30
40
50
60
70
6:0
0
6:3
0
7:0
0
7:3
0
8:0
0
8:3
0
9:0
0
9:3
0
10
:00
10
:30
11
:00
11
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:00
12
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:00
13
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14
:00
14
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15
:00
15
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:00
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:00
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18
:00
18
:30
19
:00
19
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:30
21
:00
21
:30
22
:00
22
:30
23
:00
23
:30
24
:00
:00
24
:30
:00
TV
R0
00
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
TAM Peoplemeter System TG- ABC 15+ Market: WB
Thanks