This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

FACEBOOK CUSTOM AUDIENCE INTEGRATE CON CONTACTLAB:

massimizzare le performance nelle comunicazioni ai clienti

This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

WELCOME

Lisa Molteni, Digital Strategist

This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

DI COSA PARLEREMO OGGI?

Learn: cosa sono le Custom Audience e come

utilizzarle attraverso le best practice di mercato

Experience: una dimostrazione pratica di utilizzo delle

Custom Audience dalla piattaforma di ContactLab

Ask: Q&A session con gli esperti di Facebook e

ContactLab

This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

COSA SONO LE CUSTOM AUDIENCE E COME UTILIZZARLE

This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

LA CUSTOMER JOURNEY DI OGNI INDIVIDUO COMPLESSA E NON LINEARE

ECOMMERCESMS

CUSTOMER CARE

WEBSITEEMAIL

STORE

SOCIAL

This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

QUINDI LA STRATEGIA DI CONTATTO DEVE ESSERE MULTI-CANALE

EMAIL PUSH NOTIFICATIONS SMS ADV VIA CUSTOM AUDIENCE

This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

OGGI CI CONCENTRIAMO SULLE FACEBOOK CUSTOM AUDIENCE

Una delle modalit di targeting di Facebook che consente di includere o

escludere, dalle campagne Facebook ADV, un segmento di utenti presenti

nel database utenti di un inserzionista.

ADV VIACUSTOM AUDIENCE

This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

Utenti in

database

PER ESPLORARE LE POTENZIALIT DI TARGETIZZARE GLI UTENTI IN DATABASE

PRESENTI ANCHE SU FACEBOOK

Utenti

Facebook

3 modalit

Campagne di inclusione Campagne di esclusione Campagne look alike

This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

COMINCIANDO DAGLI OBIETTIVI

Massimizzare le performance di una campagna

Incentivare lacquisto di un prodotto/servizio

Promuovere prodotti e servizi a chi ha effettuato un

acquisto

Creare un dialogo con gli utenti meno attivi su un

canale diverso

Acquisire nuovi utenti in database

Massimizzare la copertura delle campagne

Ampliare la visibilit del brand

DEMAND

GENERATION

AWARENESS

CONVERSIONI - VENDITA

UP-SELL / CROSS-SELL

ENGAGEMENT

CRESCITA DATABASE

BRANDING / VISIBILIT

This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

COME FUNZIONANO IN PRATICA LE CUSTOM AUDIENCE?

Attraverso lintegrazione con Facebook, la piattaforma ContactLab in

grado di creare custom audience partendo dai dati presenti in un

database utenti ContactLab (o porzione del database).

Dati di contatto utilizzabili:

indirizzi e-mail

numeri di telefono cellulare

Create Match Use

match

look-alike audiences

your email database inclusion/exclusion targeting

sasha.mclean@email.com

john.smith@email.com

natalie.jones@email.com

mike.burns@email.com

stephanie.cole@email.com

This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

QUALI BENEFICI PER CHI UTILIZZA LA DIGITAL MESSAGING SUITE DI CONTACTLAB?

Con un solo click, direttamente dalla piattaforma possibile importare i contatti in Facebook

Gestione in completa sicurezza

I database con i contatti sono protetti e mantenuti

isolati.

Lo scambio dei dati tra la piattaforma e Facebook

avviene utilizzando degli hash in modo da non

inviare nessun dato personale degli utenti.

Da una interfaccia

Dalla piattaforma ContactLab possibile:

Selezionare dalla piattaforma il database o un

cluster

Creare la Custom Audience e visualizzare la

numerosit degli utenti presenti su Facebook

Esportare la Custom Audience nel profilo

Advert Manager in Facebook

This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

LA CUSTOMER BASE, IL NOSTRO PUNTO DI PARTENZA

Per individuare segmenti da usare per creare una custom audience:

basata su:

i dati anagrafici

le preferenze

il comportamento dacquisto

linterazione con il canale email

This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

SEGMENTI PER UNA CUSTOM AUDIENCE: ESEMPIO LIVELLO ENGAGEMENT

8 segm