Facebook Audience Network

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    13-Jan-2015
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As presented at the Israel Mobile Summit 2014 by: Phil Hewinson, Facebook http://www.israelmobilesummit.com

Transcript of Facebook Audience Network

  • 1. Introducing the Facebook Audience Network Israel Mobile Summit, Tel Aviv 2014

2. Phil Hewinson Partner Engineer 3. 400 2009 300 0 2010 20122011 200 100 2013 Smartphone Units Shipped 30% Of the 5.2B mobile phone users are using a smart phone Mobile advertising is BIG business Mary Meeker, State of the internet, 2012 & 2013 4. Mobile advertising is BIG business 40% Print 50% 30% 0% Radio InternetTV 20% 10% 6% 23% Time spent Ad spend 14% 10% 42% 43% 26% 22% Mobile 12% 3% Source: 2014 Internet Trends - KPCB 4x Potential Mobile Ad spend increase with better targetting 30% Of the 5.2B mobile phone users are using a smart phone 5. 30% Of the 5.2B mobile phone users are using a smart phone Mobile advertising is BIG business 4x Potential Mobile Ad spend increase with better targetting 3.8x Source: IDC PredictedGrowth Over4years 6. Facebook targeting vs the rest The average online reach for narrowly targeted campaigns is 38% accurate The average Facebook reach for narrowly targeted campaigns is 89% accurate 2X More accurate 7. Heres how it works At a high level Once a person logs into Facebook on their phone we are able to get their device ID and link it to their Facebook account 1M advertisers can then use the 50+ targeting options to target audiences in an app 8. Full Screen InterstitialBanner 9. Native 10. Music Game Ecommerce Shazam Cut the Rope Vinted 11. How to get started 3 Easy Steps Youll then receive conrmation Register Apply for Beta Go to https://fburl.com/audiencenetwork 12. Integration Easy Compatible with all the main mediation services The majority of publishers have been able to integrate within a day 13. Huge Mobile App Advertising Opportunity The right Ad format that ts your App Easy and quick to get started and integrate 14. Just remember The Audience network + 1 million Advertisers = Successful Mobile Business Sign up now! https://fburl.com/audiencenetwork