How to determine your Facebook Advertising Audience

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Determining your audience: A worksheet. Who is your target audience? Where are they located? How old are they? Take these steps before beginning your Facebook advertising.

Transcript of How to determine your Facebook Advertising Audience

Page 1: How to determine your Facebook Advertising Audience

Determining

your audience:

A worksheet.

Who is your target audience?

Where are they located?

How old are they?

Take these steps before beginning

your Facebook advertising.

Page 2: How to determine your Facebook Advertising Audience

LOCATION:Are your customers in a particular city or suburb? Write

down where your customers are located.

DEMOGRAPHICS:How old are your customers? What is their gender? Who do

they work for? What is their financial status? Write down

what your ideal customer looks like!

INTERESTS:List 3 broad interests that Facebook can target and then

list 3-5 other pages whose fans you would like to target.

Page 3: How to determine your Facebook Advertising Audience

BEHAVIOURS:Are your customers well traveled? Do they constantly use

social media on their mobile phones? Do they often attend

seasonal events? Write down your ideal customers

behaviours.

CONNECTIONS:Include or exclude people who like your page or friends of

people who like your page.

(As an FYI, you can only include connections to a page that

you manage). What pages can you connect?

Use this information

here to build your

target audience when

Facebook advertising.

Good luck!