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NVIVO 10 WORKSHOP

Hui Bian Office for Faculty Excellence

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CONTACT INFORMATION

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• Email: bianh@ecu.edu

• Phone: 328-5428

• Temporary Location: 1413 Joyner library

• Website:

http://core.ecu.edu/ofe/StatisticsResearch/

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DOWNLOAD NVIVO10 FROM ECU

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• Go to download.ecu.edu to request Nvivo 10

GOALS OF WORKSHOP

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• Know how to organize data and results

• How to create nodes through coding

• How to run Word frequency query

• How to run Text search query

DATA SAMPLE

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• Data sample used is from NVivo website

• Environmental Change Down East

• Researchers conducted many interviews

• Gather newspaper articles,

• Photographs and maps,

• A survey

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OPEN NVIVO

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• If it is the first launch of the software, you

need to set up your default user profile.

• If it is not the first launch of the software,

you can go File > Options: on the General

tab, type your name and initial.

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OPEN NVIVO

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OPEN NVIVO

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• The initial of current user profile are

displayed on the status bar.

• In a team project, user profile can be used

to keep track of the work done by team

members.

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NVIVO HELP

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• NVivo help

NVIVO HELP

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• “Remember that NVivo can help

you to manage, explore and find

patterns in your data but it

cannot replace your analytical

expertise.”

NVIVO HELP: FROM QSR

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Iterative process

NVIVO HELP: FROM QSR

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CREATE A NEW PROJECT

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• Go to File > New > type Title and

Description of the project

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SOURCES

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• Project items and research materials: the data

you collected.

SOURCES

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• Sources include

• Internals: materials that you can import or create in Nvivo project, such as interview recordings or transcriptions, field notes, photos, etc.

• Externals: materials that you CANNOT import into Nvivo, such as reference books in the library, webpages, handwritten letters, etc.

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SOURCES

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• Sources include

• Memos: your reflections, your thoughts

about the project.

• Framework Matrices: summarize sources

material in a matrix.

SOURCES

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NODES AND CODING

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• Node: a place to store references

about themes that emerge from your

sources.

• Coding is a procedure of gathering

references sharing similar themes or

other characteristics.

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CLASSIFICATIONS

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• Node classifications: to manage

demographic attributes for case coding.

• Example: compare themes based on

gender or age.

• Source classifications: to manage

bibliographical data.

PREPARE DOCUMENTS FOR IMPORT

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• Before import any sources to NVivo, you need to prepare your documents.

• The interview transcripts saved as Word documents (or text files).

• Could use paragraph styles to format the headings for questions (if you ask the same questions), later on you can use auto coding to code them.

PREPARE DOCUMENTS FOR IMPORT

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• Prepare your documents

• Use Word or Excel to document a log of what you are doing —date and time, location, the events that took place, the surrounding conditions and your personal feelings about the events.

PREPARE DOCUMENTS FOR IMPORT

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• Use Excel to document the

demographics of your participants.

• Use Word (texts or table) to

document video and audio

contents.

IMPORT SOURCES INTO NVIVO

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• Use folders to organize your sources

• Four default folders from Nvivo:

Internal, External, Memos, and

Framework Matrices.

• Let’s focus on Internal folder.

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IMPORT SOURCES INTO NVIVO

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IMPORT SOURCES INTO NVIVO

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• Organize your sources: first set up sub-folders

under Internal folder.

• Highlight Internals > Go to Create > Click Folder

• Or right click Internals and then click New

Folder.

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IMPORT SOURCES INTO NVIVO

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• Exercise: create three sub-folders:

Interview, Dataset, and Pictures.

Type name here

IMPORT SOURCES INTO NVIVO

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• Documents

• Transcribed interviews

• Focus group discussions

• Observations

• Field notes

• Survey responses

• Policy documents

• Other text materials

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IMPORT SOURCES INTO NVIVO

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• Documents: material formats

• Word files

• PDF

• Rich text format (.rtf)

• Text (.txt)

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IMPORT SOURCES INTO NVIVO

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• Import documents

• Click Interview subfolder (make sure this

subfolder is opened)

• Click External Data > Documents

IMPORT SOURCES INTO NVIVO

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• The following interview files are imported:

Barbara, Charles, Dorothy, Margaret, Robert,

Susan, Thomas, Williams

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IMPORT SOURCES INTO NVIVO

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• Documents in Interview subfolder

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IMPORT SOURCES INTO NVIVO

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• Double click document name. The document is displayed in

Detail View.

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IMPORT SOURCES INTO NVIVO

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• Edit documents

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IMPORT SOURCES INTO NVIVO

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• Change Detail view

•Click View tab > Detail View >

Right or Bottom

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IMPORT SOURCES INTO NVIVO

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• Bottom view

IMPORT SOURCES INTO NVIVO

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• Right view

IMPORT SOURCES INTO NVIVO

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• Import video or audio files into NVivo

• Formats

•Audio(.mp3, .wma, .wav)

•Video (.mpg, .mpeg, .mpe, .wmv,

.avi, .mov, .qt, .mp4)

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IMPORT SOURCES INTO NVIVO

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• Import video or audio files

• Click Interviews subfolder

• Click External Data > Videos or Audios

• We import two files: Ken.wmv (video)

and real estate agent hq.mp3 (audio)

IMPORT SOURCES INTO NVIVO

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• Import video and audio transcripts to Nvivo

• Open the audio or video source

• Click Click to edit

• On the Media tab, in the Import group,

click Transcript Rows.

IMPORT SOURCES INTO NVIVO

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IMPORT SOURCES INTO NVIVO

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IMPORT SOURCES INTO NVIVO

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• Edit transcripts in Nvivo

• Select the row or timespan you want to listen to.

• On the Media tab, in the Selection group, click

Select Media from Transcript.

• Then click Play or Play Transcript Media button

to play video

• You can make any changes for the content.

IMPORT SOURCES INTO NVIVO

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IMPORT SOURCES INTO NVIVO

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• You can change the speed of playing video clip

IMPORT SOURCES INTO NVIVO

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• Import a picture

• Click sub-folder: Pictures

• Click External Data > Pictures

• Open a picture

• To hide a log: on the Picture tab, in the

Display group, uncheck Log.

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IMPORT SOURCES INTO NVIVO

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Log

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IMPORT SOURCES INTO NVIVO

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• Edit a picture

• To create a note about the whole picture: simply type in the Content column

• To create a note about a portion of the picture: click and drag on the image to make a selection.

• Type notes about selected area

• Highlight the whole row

• On the picture tab: click Assign Region to Rows

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IMPORT SOURCES INTO NVIVO

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Select a part of

the picture

Select this row

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Click

IMPORT SOURCES INTO NVIVO

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• Import Excel dataset

• Our example contains survey responses.

• With brief text entries will serve as

classifications (such as age or gender).

• Click Datasets sub-folder

• Click External Data > Dataset

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IMPORT SOURCES INTO NVIVO

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Locate your dataset file

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IMPORT SOURCES INTO NVIVO

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IMPORT SOURCES INTO NVIVO

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• Analysis Type

• Codable field: the field contains open-ended data for qualitative analysis, such as any free-form text responses.

• Classifying field: the responses are used for classifying, such as gender, age, Likert scale responses.

• For our example: change the types of Commercial fishing and Recreational fishing into Boolean

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IMPORT SOURCES INTO NVIVO

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• Data types

Link here

NODES AND CODING

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• A place to store data about themes that emerge from

your analysis.

• Gather data sharing similar themes or other

characteristics.

• The references to them are stored in a node.

• The same piece of text can be stored in many nodes.

• You can store portions of image, video, or audio in a

node.

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NODES AND CODING

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• How to start?

CREATE A NEW NODE FOLDER

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• Nodes can be stored under the general Nodes folder or

subfolders.

• Examples: create two new nodes subfolders labeled as:

Themes and Participants

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CREATE A NEW NODE FOLDER

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• Two nodes folders

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CREATE A NEW NODE

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• Create a node in List View

• Example: one theme emerged from the

sources or data: Environmental change.

• Open Themes folder

• Create > Node

• Type Environmental change.

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CREATE A NEW NODE

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CREATE A NEW NODE

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• Create a node in Detail View

• Interview of Barbara as an example

• Read the content and highlight anything

related to any new themes

• Go to Analyze > in Coding group > Code

Selection as New Node

CREATE A NEW NODE

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CREATE A NEW NODE

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• Provide evidence for the nodes

• Example: evidence for Environmental

change

• Text search: Query > Text Search

• Key words: Environment OR/AND

Change

CREATE A NEW NODE

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• Text search criteria

CREATE A NEW NODE

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• Query options

CREATE A NEW NODE

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• Text search results

CREATE A NEW NODE

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• Select interview transcript for Robert for

example (look at Q2)

• Select something related to environmental

change

• Right click > Code Selection > Code Selection at

Existing node > save selection to Environmental

change node

CREATE A NEW NODE

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• Open sources and code them into nodes

• Select interview of Robert

• Highlight the content

• Drag the content to the Environmental

change node

CREATE A NEW NODE

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• Create nodes from the results of a

Word Frequency query

• Query > Word Frequency

CREATE A NEW NODE

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• Word Frequency criteria

CREATE A NEW NODE

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• Word Frequency results

CREATE A NEW NODE

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• Tag cloud

CREATE A NEW NODE

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• Highlight any word you think important

and code it as a new node

• Example: highlight word:

development

•Right click > Create as node

CREATE A NEW NODE

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• Look at references for Development node

CREATE A NEW NODE

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• Look at summary for Development node

CREATE A NEW NODE

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• Export tag cloud

• Right click > Export Tag Cloud > get a

word file.

CREATE A NEW NODE

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• Auto coding: use survey data as an

example

• Open datasheet

• Analyze > Auto Code > Code at nodes

for selected columns

• Focus on all codable areas

CREATE A NEW NODE

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CREATE A NEW NODE

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• Select all codable questions and move

them from Available columns to Selected

columns

• Click next

• We want those new nodes under an

existing node: Environmental change node

CREATE A NEW NODE

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CREATE A NEW NODE

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• Then select Name of existing node

CREATE A NEW NODE

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• The node structure

UNCODE

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• Uncode from a node

• Remove coded data from a node

• From reference tab, highlight the

reference you want to uncode

• Go to Analyze > Uncode selection at >

This Node

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MANAGE NODES

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• Move nodes

Move Development node under Themes

Select Development node, right click and

choose Cut

Then double click Themes folder, right click

and chose Paste

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MANAGE NODES

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• Merge nodes

• Sometimes two or more nodes are created with similar meaning or purpose.

• By merging nodes, all of the coded material is combined into a single node

• Cut a node first then select a node you want to merge

• Right click and then choose Merge into Selected Node

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MANAGE NODES

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• Rename a node

• Double click node name and change it or

• Select the node, then go Home >

Properties > Node properties

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RELATIONSHIP NODES

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• Relationships must be based on existing items

• Created in Relationships folder or from a model.

• Relationship nodes consist of three elements

• Two project items

• A relationship type

• Nvivo includes only one relationship type by default,

Associated. You can create additional types.

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RELATIONSHIP NODES

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• Create a relationship type

• We are going to create a new type called

threatened

• On the Create tab > click Relationship Type

(in Classifications group) > choose One Way

as relationship direction

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RELATIONSHIP NODES

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• A new relationship type: Threatened

RELATIONSHIP NODES

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• Create a relationship node

• Highlight relationships folder

• Go to Create > click Relationship (in

Nodes group)

RELATIONSHIP NODES

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1. Click first Select for From, then

choose Environmental change

node.

2. Click second Select for To,

then choose Fishing node.

3. Click third Select for Type

Name, then choose

“threatened ”.

4. Color: use Red

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