Qualitative Data Analysis Using NVivo

A Workshop for Facilitators

Brenda Cecilia Padilla Rodriguez April 14, 2015

Aims of this workshop

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Your experience

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Experience as a facilitator

Interest in NVivo

How confident do you feel…?

Analysing qualitative data

Navigating NVivo

Creating a project

Adding data sources

Creating a node tree

Coding deductively

Coding inductively

Using classifications

Using sets

Using search folders

Creating charts

Creating tree maps

Creating graphs

Running a text search query

Running a word frequency query

Running a matrix coding query

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How confident do you feel…

finding ANSWERS to questions on your own?

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NVivo Overview

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Before we start…

What is qualitative analysis?

What are themes?

What is a node?

What is a code?

What is coding?

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Basic vocabulary

Qualitative analysisIdentification, examination and interpretation of themes in the data to answer research questions.

ThemesPatterns in the data

Nodes (also called codes!)Usually a word or short phrase that captures the essence or salient attributes of a portion of data.

CodingProcess of assigning nodes to data

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NVivo: Introduction

Create a new project.

Your research question is: What do you think about the course?

Create three data sources, corresponding to three different people, located in two different regions.

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Testing your performance…

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Did you establish a naming convention for the data sources?

NVivo: Introduction

How do you code inductively?Emergent themes

How do you code deductively?Theory-based

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NVivo: Introduction

Code your data sources inductively.

Create a coding scheme (or code book).

Share your work with a colleague. Is the coding clear?

What is the data (of your colleague) telling you? How do you know? Give examples.

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NVivo: Intermediate

Open the practice project.

How many sources were obtained via skype interviews?

Who has conducted the most skype interviews? (use a chart)

What is the problem? How do you solve it?

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NVivo: Intermediate

What are the main pre-course expectations? (use a tree map)

How many items were coded with this node?

How many people talk about their teams? (use a text search)

How many people with little experience with online learning talk about their teams?

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NVivo: Intermediate

Run a word frequency query.What is the problem?

Run a matrix coding query of experience vs expectations.

What is the trick?

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Workshop Facilitation

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How to ruin a workshop

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Knowing your audience

Pre-Workshop SurveyRole

Field of research

Experience coding

Data to code

Other requirements

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Engaging your audience

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1. Accept silence as part of the music.

PRACTICE 1:Stay quiet for 5

seconds when talking to someone

…in the middle of a sentence!

2. Paint a picture with your words

PRACTICE 2: Identify and describe the main elements of a diagram.

Image courtesy of XKCD.com/1195/

3. Change the tone.

PRACTICE 3: Record yourself.

4. Be passionate.

PRACTICE 4:Consider a simple everyday

object and talk about it with passion.

Have a clear message.

PRACTICE 5:Summarise the workshop in

3-5 key topics.

Dealing with common issues

Technical problems

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Solutions:

Check everything before you start.Have a copy online.Bring a USB.Plan for disaster.

Dealing with common issues

Different skills levels

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Solutions:

Prepare extra tasks for fast learners.Allocate enough time to complete tasks.Encourage fast learners to help others.Be flexible.

Dealing with common issues

Difficult questions

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Solutions:

Don’t panic! Stay calm and carry on.Remember it is ok to not know everything (you are awesome but not perfect!).Look for the answer online.Ask participants to help find the answer.

Dealing with common issues

Too many instructions to keep in mind

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Solutions:

Study before delivering the workshop.Use NVivo regularly.Follow the workshop outline.

Materials available

Introduction workshop:Presentation: http://tinyurl.com/nvivo-intro

Outline: http://tinyurl.com/nvivo-guide

Sample data: http://tinyurl.com/nvivo-sd

Coding scheme: http://tinyurl.com/nvivo-cs

Project

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Materials available

Intermediate WorkshopPresentation: http://tinyurl.com/nvivo-intermediate

Outline: http://tinyurl.com/nvivo2-guide

Project

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Practice

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The Game

Select a workshop you would like to deliver.

Choose a task you would like to teach.

Check the related materials.

Go for it!

When you are not presenting, you will be a participant with a specific profile. Play your role!

Feel free to improvise and put your own unique touch!

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Extra

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Challenges

Create a report that you find useful.

Create a model that you find useful.

Code a video.

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Useful resources

QSR youtube channel: https://www.youtube.com/channel/UCnfY7xiVmjJ-y0Y3cFN0MJw

NVivo blog: http://blog.qsrinternational.com/

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