Quick Snapshot

Wk 12 -2013

MCCS

ABP MajhaWeek 12’2013

TG: MF 15+ SEC:ABC CSMarket – Maharashtra

Marathi News maintaining its #2 position

Mar

athi

GEC

Mar

athi

...

Mar

athi

...

Mar

athi

M...

0

5

10

15

20

2519

42 0

% Genre Sh.

Source : TAMPeriod : Wk 12’ 2013

Vs. last year genre shares almost neck to neck

% Genre Share0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0 3.9 3.7

Wk 5-15'12 Wk 5-12'13

Source : TAM Period : Wk 5-12 Year : 2012 & 2013

ABP Majha ruling the chart with 37% mkt. share

ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maha0%

5%

10%

15%

20%

25%

30%

35%

40% 37%

25%22%

16%

% Mkt. Share

Wk 5-12'13

Source : TAM Period : Wk 5-12 ‘2013

ABP Majha the leader in reach

Source : TAM Period : Wk 5-12’2013

ABP Majha IBN Lokmat Z 24 Taas TV9 Maha02468

10121416 14

12 11

7

Reach in Mn.

4+ CSABP Majha IBN Lokmat Z 24 Taas TV9 Maha

02468

101214

1210 9

6

Reach in Mn.

15+ CS

ABP Majha: Leadership across all TAM reported markets in Maharashtra

% Market ShareChnl MumbaiPune MAHREST 1 MN.+ (INCL MAH .1 TO 1 MN. MAHA L C I Maha West AIABP Majha 33 39 43 37 44 38 37 38IBN Lokmat 22 28 26 31 25 25 25 25TV9 MAHARASHTRA 25 7 7 9 6 15 15 15Z 24 Taas 20 26 24 23 25 22 22 22

Source : TAM Period : Wk 5-12 2013

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