Quick Snapshot

Wk 31 -2013

MCCS

ABP MajhaWeek 31’2013

TG: MF 15+ SEC:ABC CSMarket – Maharashtra

Marathi News maintaining its #2 position

Mar

athi

GEC

Mar

athi

New

s

Mar

athi

Mov

.

Mar

athi

Mus

ic

0

5

10

15

20

25

18

42

0

% Genre Shares

Source : TAMPeriod : Wk 31’2013

Vs. Last year genre shares showing jump of almost 54%

% Genre Share0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

2.6

4.1

Wk 24-31'12 Wk24-31'13

Source : TAM Period : Wk 24-31Year : 2012 & 2013

ABP Majha ruling the chart with 36% mkt. share

ABP Majha Zee 24 Taas IBN Lokmat TV 9 Maharashtra Jai Maha0%

5%

10%

15%

20%

25%

30%

35%

40%36%

22% 21%17%

3%

% Mkt. Share

Wk 24-31'13

Source : TAM Period : Wk 24-31‘2013

ABP Majha the leader in reach

Source : TAM Period : Wk 24-31’2013

ABP Majh

a

Z 24 Ta

as

IBN Lokm

at

TV9 M

aha

Jai Mah

arasht

ra0

10

20 16 13 127

4

Reach in Mn.

4+ CS ABP Majh

a

Z 24 Ta

as

IBN Lokm

at

TV9 M

aha

Jai Mah

aras...

02468

101214 13

12 10

63

Reach in Mn.

15+ CS

ABP Majha: Leadership across all TAM reported markets in Maharashtra

Source : TAM Period : Wk 24-31’2013

% Market Share

Channel Pune Mum MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune)MahaABP Majha 45% 29% 43% 39% 43% 36%IBN Lokmat 27% 20% 23% 21% 24% 21%TV9 MAHARASHTRA 7% 29% 8% 6% 10% 17%Z 24 Taas 20% 18% 23% 29% 22% 22%Jai Maharashtra 1% 4% 4% 5% 1% 3%

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