Quick Snapshot

Wk 13 -2013

MCCS

ABP MajhaWeek 13’2013

TG: MF 15+ SEC:ABC CSMarket – Maharashtra

Marathi News maintaining its #2 position

Mar

athi

GEC

Mar

athi

...

Mar

athi

...

Mar

athi

M...

0

5

10

15

20

25

18

42 0

% Genre Sh.

Source : TAMPeriod : Wk 13’ 2013

Vs. genre shares showing jump of almost 2%

% Genre Share0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0 3.7 3.8

Wk 6-13'12 Wk 6-13'13

Source : TAM Period : Wk 6-13 Year : 2012 & 2013

ABP Majha ruling the chart with 37% mkt. share

ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maha0%

5%

10%

15%

20%

25%

30%

35%

40% 37%

25%22%

15%

% Mkt. Share

Wk 6-13'13

Source : TAM Period : Wk 6-13 ‘2013

ABP Majha the leader in reach

Source : TAM Period : Wk 6-13’2013

ABP Majha IBN Lokmat TV9 Maha Z 24 Taas02468

10121416 14

12

7

11

Reach in Mn.

4+ CSABP Majha IBN Lokmat Z 24 Taas TV9 Maha

02468

101214 12

10 9

6

Reach in Mn.

15+ CS

ABP Majha: Leadership across all TAM reported markets in Maharashtra

% Market ShareChnls Mum Pune MAHrest 1 Mn.+ MAH .1 to 1 Mn. MAHA L C I Maha West All IndiaABP Majha 33 39 42 37 44 37 37 37IBN Lokmat 22 28 27 31 25 25 25 25TV9 MAHARASHTRA 25 7 7 9 7 15 15 15Z 24 Taas 20 26 25 23 25 23 23 23

Source : TAM Period : Wk 6-13 2013

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