Media scenario2 6 14 rev abp majha
9
Quick Snapshot Week 14-21’2014 MCCS
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Media scenario2 6 14 rev abp majha
Transcript of Media scenario2 6 14 rev abp majha
Quick Snapshot
Week 14-21’2014
MCCS
ABP MajhaWeek: - 14-21’14
TG: MF 15+ SEC:ABC CSMarket – Maharashtra
Marathi News maintaining its #2 position
Mara
thi G
EC
Mara
thi N
ew
s
Mara
thi M
ov.
Mara
thi M
usi
c
0
5
10
15
20
25
15
32
0
% Genre Shares
Source : TAMPeriod : Wk 21’14
Vs. Last year genre share up by 27%
% Genre Share0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
3.1
4.0
Wk 14-21'13 Wk 14-21'14
Source : TAM Period : Wk 14-21’2013 & 2014
ABP Majha ruling the chart with 37% mkt. share
ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra0%
5%
10%
15%
20%
25%
30%
35%
40% 37%
25% 25%
13%
% Mkt. Share
Wk 14-21'14
Source : TAM Period : Wk 14-21’14
ABP Majha the leader in reach
Source : TAM Period : Wk 14-21’14
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468
10121416
1413
11
6
Reach in Mn.
4+ CS
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468
101214
1211
10
5
Reach in Mn.
15+ CS
ABP Majha: Leadership across all TAM reported markets in Maharashtra
Source : TAM Period : Wk 14-21’14
% Market ShareChannel Mum Pune MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune) Maha West AIABP Majha 33% 46% 40% 34% 43% 37% 37% 37%IBN Lokmat 26% 27% 23% 28% 25% 25% 25% 26%TV9 MAHARASHTRA 17% 6% 9% 13% 11% 13% 13% 13%Z 24 Taas 24% 21% 29% 25% 21% 25% 25% 24%
Top 10 Shows Across Marathi News Genre
Source : TAM Period : Wk 21’14
Date Time From Time To Programme Genre TVT 000s22/05/2014 21:59 22:52 10 CHYA BATMYA News Bulletin 197
19/05/2014 21:59 22:51 10 CHYA BATMYA News Bulletin 137
20/05/2014 22:00 22:54 10 CHYA BATMYA News Bulletin 108
21/05/2014 21:00 21:12 KAUL MARATHI MANACHA News Bulletin 105
20/05/2014 20:59 21:11 KAUL MARATHI MANACHA News Bulletin 102
24/05/2014 21:00 22:08 SINGHASAN Interviews/Portraits/Discussions 101
21/05/2014 21:18 21:54 ABP MAJHA VISHESH Interviews/Portraits/Discussions 97
21/05/2014 22:00 22:55 10 CHYA BATMYA News Bulletin 94
19/05/2014 20:59 21:52 ABP MAJHA VISHESH Interviews/Portraits/Discussions 92
18/05/2014 12:00 12:52 KAUL MARATHI MANACHA News Bulletin 89
Thank You
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