Media scenario19.5.14 abp majha
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Transcript of Media scenario19.5.14 abp majha
Quick Snapshot
Week 12-19’2014
MCCS
ABP MajhaWeek: - 12-19’14
TG: MF 15+ SEC:ABC CSMarket – Maharashtra
Marathi News maintaining its #2 position
Mara
thi G
EC
Mara
thi N
ew
s
Mara
thi M
ov.
Mara
thi M
usi
c
0
5
10
15
20
25
15.3
2.4 2.30.3
% Genre Shares
Source : TAMPeriod : Wk 19’14
Vs. Last year genre share up by 2%
% Genre Share0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
3.4 3.5
Wk 12-19'13 Wk 12-19'14
Source : TAM Period : Wk 12-19’2013 & 2014
ABP Majha ruling the chart with 37% mkt. share
ABP Majha Zee 24 Taas IBN Lokmat TV 9 Maharashtra0%
5%
10%
15%
20%
25%
30%
35%
40% 37%
25% 25%
13%
% Mkt. Share
Wk 12-19'14
Source : TAM Period : Wk 12-19’14
ABP Majha the leader in reach
Source : TAM Period : Wk 12-19’14
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468
10121416
1413
11
6
Reach in Mn.
4+ CS
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468
101214
1211
10
5
Reach in Mn.
15+ CS
ABP Majha: Leadership across all TAM reported markets in Maharashtra
Source : TAM Period : Wk 12-19’14
% Market ShareChannel Mum Pune MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune) Maha West AIABP Majha 33% 49% 39% 34% 45% 37% 38% 38%IBN Lokmat 26% 25% 23% 26% 22% 25% 25% 25%TV9 MAHARASHTRA 16% 6% 10% 13% 11% 13% 13% 13%Z 24 Taas 25% 21% 28% 26% 22% 25% 25% 25%
Top 10 Shows Across Marathi News Genre
Source : TAM Period : Wk 19’14
Date Time From Time To Programme Genre TVT 000s05/04/2014 19:31 19:56 ABP MAJHA NEWS PROGRAM News Bulletin 125
05/08/2014 21:18 21:55 ABP MAJHA VISHESH Interviews/Portraits/Discussions 114
05/09/2014 22:00 22:54 10 CHYA BATMYA News Bulletin 112
05/04/2014 20:00 20:49 ABP MAJHA NEWS PROGRAM News Bulletin 106
05/08/2014 20:59 21:14 KAUL MARATHI MANACHA News Bulletin 104
05/08/2014 22:00 22:52 10 CHYA BATMYA News Bulletin 96
05/09/2014 07:58 08:52 KAUL MARATHI MANACHA News Bulletin 92
05/10/2014 22:00 22:52 10 CHYA BATMYA News Bulletin 88
05/04/2014 20:58 22:22 SINGHASAN Interviews/Portraits/Discussions 86
05/08/2014 08:59 09:57 KAUL MARATHI MANACHA News Bulletin 86
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