Media scenario 17 6 14 rev abp majha

Quick Snapshot

Week 16-23’2014

MCCS

ABP MajhaWeek: - 16-23’14

TG: MF 15+ SEC:ABC CSMarket – Maharashtra

Marathi News maintaining its #2 position

Mara

thi G

EC

Mara

thi N

ew

s

Mara

thi M

ov.

Mara

thi M

usi

c

0

5

10

15

20

25

15

5

20

% Genre Shares

Source : TAMPeriod : Wk 23’14

Vs. Last year genre share up by 38%

% Genre Share0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

3.0

4.2

Wk 16-23'13 Wk 16-23'14

Source : TAM Period : Wk 16-23’2013 & 2014

ABP Majha ruling the chart with 37% mkt. share

ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra0%

5%

10%

15%

20%

25%

30%

35%

40%37%

26%24%

13%

% Mkt. Share

Wk 16-23'14

Source : TAM Period : Wk 16-23’14

ABP Majha the leader in reach


ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468

10121416 14

13 12

6

Reach in Mn.

4+ CS

ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468

101214

1211 10

5

Reach in Mn.

15+ CS

ABP Majha: Leadership across all TAM reported markets in Maharashtra


% Market ShareChannel Mum Pune MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune) Maha West AIABP Majha 34% 44% 41% 34% 42% 37% 37% 38%IBN Lokmat 26% 28% 22% 31% 26% 26% 26% 26%TV9 MAHARASHTRA 17% 6% 9% 13% 10% 13% 13% 13%Z 24 Taas 23% 22% 28% 23% 22% 24% 24% 24%

Top 10 Shows Across Marathi News Genre

Source : TAM Period : Wk 23’14

Date Time From Time To Programme Genre TVT 000s06/04/2014 11:59 14:56 ZUNZAR LOKNETA HARPALA News Bulletin 350

06/04/2014 09:59 10:57 NAMASKAR MAHARASTRA News Bulletin 280

06/02/2014 22:00 22:51 10 CHYA BATMYA News Bulletin 279


06/04/2014 21:00 21:10 ABP MAJHA NEWS PROGRAM News Bulletin 238


06/03/2014 22:22 22:53 10 CHYA BATMYA News Bulletin 228


06/03/2014 21:00 22:18 ZUNZAR LOKNETA HARPALA News Bulletin 225


Thank You

Media scenario 17 6 14 rev abp majha

News & Politics

Transcript of Media scenario 17 6 14 rev abp majha