Quick Snapshot

Week 9 - 16’2014

MCCS

ABP MajhaWeek: - 9-16’14

TG: MF 15+ SEC:ABC CSMarket – Maharashtra

Marathi News maintaining its #2 position

Mara

thi G

EC

Mara

thi N

ew

s

Mara

thi M

ov.

Mara

thi M

usi

c

0

5

10

15

20

25

14

53

0

% Genre Shares

Source : TAMPeriod : Wk 16’14

Vs. Last year genre share down by 4%

% Genre Share0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

3.73.6

Wk 9-16'13 Wk 9-16'14

Source : TAM Period : Wk 9-16’2013 & 2014

ABP Majha ruling the chart with 37% mkt. share

ABP Majha Zee 24 Taas IBN Lokmat TV 9 Maharashtra0%

5%

10%

15%

20%

25%

30%

35%

40% 37%

25%24%

13%

% Mkt. Share

Wk 9-16'14

Source : TAM Period : Wk 9-16’14

ABP Majha the leader in reach

Source : TAM Period : Wk 9-16’14

ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468

10121416

1413

11

6

Reach in Mn.

4+ CS

ABP Majha Z 24 Taas IBN Lokmat TV9 Maha0

2

4

6

8

10

12 11.410.5

9.3

5.0

Reach in Mn.

15+ CS

ABP Majha: Leadership across all TAM reported markets in Maharashtra

Source : TAM Period : Wk 9-16’14

% Market ShareChannel Mum Pune MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune) Maha West AIABP Majha 33% 47% 41% 35% 45% 38% 38% 38%IBN Lokmat 27% 23% 22% 24% 21% 24% 24% 25%TV9 MAHARASHTRA 15% 7% 10% 15% 11% 13% 13% 13%Z 24 Taas 25% 23% 27% 26% 23% 25% 25% 25%

Top 10 Shows Across Marathi News Genre

Source : TAM Period : Wk 16’14

Date Time From Time To Programme Genre TVTs 000s18/04/2014 19:57 21:08 KAUL MARATHI MANACHA News Bulletin 30816/04/2014 20:59 22:17 MAJHA KATTA Interviews/Port 29617/04/2014 21:28 21:57 ABP MAJHA VISHESH Interviews/Port 28714/04/2014 21:59 22:53 10 CHYA BATMYA News Bulletin 21014/04/2014 21:00 21:56 KAUL MARATHI MANACHA News Bulletin 19817/04/2014 22:00 22:33 10 CHYA BATMYA News Bulletin 19516/04/2014 12:32 13:49 MAJHA KATTA Interviews/Port 18118/04/2014 21:08 21:59 ABP MAJHA VISHESH Interviews/Port 17116/04/2014 8:57 9:32 KAUL MARATHI MANACHA News Bulletin 16816/04/2014 13:59 14:35 KAUL MARATHI MANACHA News Bulletin 147

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