Media scenario 18.7.14 abp news

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Quick Snapshot Week 21-28’2014 MCCS

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Media scenario 18.7.14 abp news

Transcript of Media scenario 18.7.14 abp news

Page 1: Media scenario 18.7.14    abp news

Quick Snapshot

Week 21-28’2014

MCCS

Page 2: Media scenario 18.7.14    abp news

ABP NEWS Week: 21-28’14

TG – MF,15+ SEC:ABCMarket - HSM

Page 3: Media scenario 18.7.14    abp news

Hindi News maintaining its # 3 position

GEC

HIN

DI ...

HIN

DI...

MU

SIC

KID

S

SPO

RTS

REG

INFO

EN

G

LIFE

T...

BU

S ...

EN

G E

NT

EN

G ...

0

5

10

15

20

25

30

35

40

45

36

13

6 5 4 3 3 1 1 1 0 0 0

% Genre Share

Source : TAM Period : Wk 28’2014

PLEASE NOTE: REGIONAL GENRE IS WITHOUT BANGLA & MAHA GENRE

Page 4: Media scenario 18.7.14    abp news

VS. last year 45% increase in terms of shares

Hindi News0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

5.1

6.7

% Genre Share

Wk 21-28'13 Wk 21-28'14

Source : TAM Period : Wk 21-28’Year : 2013 & 2014

PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .VS last year channel bouquet has increased.

Page 5: Media scenario 18.7.14    abp news

ABP News among top 3 channels

Neck to Neck with India TV

Aaj Tak India TV ABP News Z News NEWS NATION India News0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%18%

15%

13%

10%

8% 8%

% Mkt Share

Wk21-28'14

Source : TAM Period : Wk 21-28’14

Page 6: Media scenario 18.7.14    abp news

ABP News #2 in Reach

Aaj Tak ABP News

Z News India TV

IBN 7 NDTV India

0

10

20

30

40

50 4439

35 3328

24

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 21-28‘14

Aaj Tak

ABP News

Z News

India TV

IBN 7 NDTV India

0

10

20

30

40

50

60 5347

42 4033

28

CS 4+

Reach

in M

n.

Page 7: Media scenario 18.7.14    abp news

ABP News among top 2 in most of the markets

Source : TAMPeriod : Wk 21-28’14

Market Share %

Channel Mumbai Kol Del Chts'grh B'har Guj Maha MP PHCHP Raj UP WB East West North South HSM AI

Aaj Tak 15% 13% 18% 16% 11% 17% 19% 14% 22% 21% 16% 20% 19% 19% 19% 38% 19% 19%

ABP News 13% 26% 9% 13% 11% 12% 16% 11% 14% 16% 15% 19% 16% 14% 13% 16% 13% 13%

India TV 20% 13% 19% 12% 15% 17% 18% 18% 8% 10% 12% 10% 14% 17% 14% 6% 15% 15%

Z News 7% 9% 9% 6% 9% 10% 8% 12% 12% 9% 11% 17% 10% 9% 11% 6% 10% 10%

IBN 7 5% 7% 6% 4% 8% 5% 5% 5% 7% 4% 7% 6% 4% 5% 6% 3% 6% 6%

NDTV India 6% 9% 6% 5% 4% 5% 5% 6% 6% 4% 5% 5% 5% 5% 5% 3% 5% 5%

DD News 1% 2% 1% 1% 2% 1% 1% 1% 1% 1% 1% 2% 2% 1% 1% 19% 1% 2%

Samay 2% 3% 1% 4% 3% 2% 2% 3% 2% 4% 2% 7% 5% 2% 2% 3% 2% 2%

TEZ 6% 6% 5% 1% 4% 3% 4% 2% 3% 2% 4% 4% 2% 3% 4% 3% 3% 3%

News 24 5% 2% 10% 13% 8% 4% 4% 9% 4% 5% 6% 1% 4% 4% 7% 0% 6% 6%

P7 news 1% 1% 1% 3% 2% 2% 1% 1% 3% 2% 1% 1% 1% 2% 1% 0% 1% 1%

News Express 3% 1% 2% 1% 7% 2% 3% 1% 3% 2% 3% 1% 1% 2% 2% 0% 2% 2%

NEWS NATION 9% 4% 5% 12% 10% 9% 8% 8% 7% 10% 9% 6% 10% 8% 7% 0% 7% 7%

India News 5% 3% 7% 8% 7% 10% 5% 9% 7% 10% 8% 2% 7% 7% 8% 3% 8% 8%

Page 8: Media scenario 18.7.14    abp news

Top 10 Shows – ABP NEWS

Source : TAM Period : Wk 28’14

Date Time From Time To Programme GenreTVT 000s

06/07/2014 21:01 21:26 GROUN ZERO SE DIBAANG Reviews/Reports 323

07/07/2014 20:57 21:51 ABP LIVE News Bulletin 281

07/07/2014 14:27 15:26 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 259

06/07/2014 20:58 21:01 BREAKING NEWS News Bulletin 259

09/07/2014 14:26 15:23 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 251

08/07/2014 14:32 15:16 SAAS BAHU AUR SAAZISH-KY Reviews/Reports 243

09/07/2014 20:57 21:52 ABP LIVE News Bulletin 237

09/07/2014 8:21 8:22 BREAKING NEWS News Bulletin 230

08/07/2014 13:17 13:57 AACHE DIN KA RAIL BUDGET Reviews/Reports 226

10/07/2014 22:28 22:44 FATAFAT 101 News Bulletin 224

Page 9: Media scenario 18.7.14    abp news

Network Performance

Page 10: Media scenario 18.7.14    abp news

MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net0%

5%

10%

15%

20%

25% 24%23%

20%

15%

13%

6%

% Mkt. Share

Wk 21-28'14

Source : TAM Period : Wk 20-27’14

MCCS # 1 News Network

Page 11: Media scenario 18.7.14    abp news

Thank You