Media scenario 15.7.14 abp majha

Quick Snapshot

Week 20-27’2014

MCCS

ABP MajhaWeek: - 20-27’14

TG: MF 15+ SEC:ABC CSMarket – Maharashtra

Marathi News maintaining its #2 position

Mara

thi G

EC

Mara

thi N

ew

s

Mara

thi M

ov.

Mara

thi M

usi

c

0

5

10

15

20

25

17.6

3.4 2.60.4

% Genre Shares

Source : TAMPeriod : Wk 27’14

Vs. Last year genre share up by 23%

% Genre Share0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

3.4

4.2

Wk 20-27'13 Wk 20-27'14

Source : TAM Period : Wk 20-27’2013 & 2014

ABP Majha ruling the chart with 38% mkt. share

ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra0%

5%

10%

15%

20%

25%

30%

35%

40% 38%

25%

22%

15%

% Mkt. Share

Wk 20-27'14

Source : TAM Period : Wk 20-27’14

ABP Majha the leader in reach


ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468

10121416 14

13 12

6

Reach in Mn.

4+ CS

ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468

101214 12

11 10

5

Reach in Mn.

15+ CS

ABP Majha: Leadership across all TAM reported markets in Maharashtra


% Market ShareChannel Mum Pune MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune) Maha West AIABP Majha 33% 44% 44% 34% 42% 38% 38% 38%IBN Lokmat 26% 26% 20% 31% 25% 25% 25% 25%TV9 MAHARASHTRA 21% 8% 11% 13% 11% 15% 15% 15%Z 24 Taas 21% 23% 25% 22% 22% 22% 22% 22%

Top 10 Shows Across Marathi News Genre

Source : TAM Period : Wk 27’14

Date Time From Time To Programme Genre TVT 000s07/02/2014 22:27 22:50 10 CHYA BATMYA News Bulletin 190

07/01/2014 07:58 08:56 NAMASKAR MAHARASTRA News Bulletin 146

07/04/2014 20:59 21:55 ABP MAJHA VISHESH Interviews/Portraits/Discussions140

07/04/2014 22:00 22:54 10 CHYA BATMYA News Bulletin 132


29/06/2014 21:58 22:52 10 CHYA BATMYA News Bulletin 115

07/02/2014 21:16 22:22 ABP MAJHA VISHESH Interviews/Portraits/Discussions112


29/06/2014 23:00 23:22 ABP MAJHA SANMAN PURASKAR-2014 (INTERVIEInterviews/Portraits/Discussions108


Thank You

Media scenario 15.7.14 abp majha

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