News of the week 21.3.13 abp news
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Transcript of News of the week 21.3.13 abp news
Quick Snapshot
Wk 11 -2013
MCCS
ABP NEWS Week: 11 ‘2013
TG – MF,15+ SEC:ABCMarket - HSM
Hindi News @ no. 3 among National genres
GEC
Hin
. M
ov.
Reg.(
GEC
+M
ov+
...
Hin
. N
ew
s
Kid
s
Musi
c
Sport
s
Info
tain
ment
Eng. M
ov.
Life
styl
e
Rel.
Bus.
New
s
Eng. Ent.
0.0
10.0
20.0
30.0
40.040.4
12.88.3
4.8 4.2 3.9 2.8 1.5 1.0 1.0 0.9 0.3 0.2
% Genre Share
Source : TAM Period : Wk 11 - 2013
GEC maintaining its shares as compare to last weekHindi Mov showing gain of 5%
Marginal drop in Hindi News Genre Viewership
Hindi News0.0
1.0
2.0
3.0
4.0
5.0
6.0 5.5
4.7
% Genre Share
Wk 4-11'12 Wk 4-11'13
Source : TAM Period : Wk 4-11 Year : 2012 & 2013
ABP News & India TV almost neck to neck
Aaj Tak India TV ABP News Z News IBN 7 NDTV India0%
5%
10%
15%
20%
25% 23%
17%15%
13%
8% 8%
% Mkt Share
Wk 4-11'13
Source : TAM Period : Wk 4-11’13
ABP News neck to neck with Aaj Tak
Aaj Tak ABP News
India TV
Z News IBN 7 NDTV India
0
10
20
30
40
5039
3531 31
2420
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 4-11’13
Aaj Tak
ABP News
India TV
Z News
IBN 7 NDTV India
0
10
20
30
40
50 4743
38 38
2924
CS 4+
Reach
in M
n.
ABP News maintaining its # 2 position
ABP News among top 2 in most of the markets
Chnls Mum Kol Del Chs'grh B'hr Guj Maha MP Punj Raj UP WB East West North South NEW All IndiaAaj Tak 19 23 17 14 16 25 20 31 20 25 17 25 21 22 20 46 21 22ABP News 13 11 10 19 25 18.7 19 17 14 16 14 12 20 19 13 20 15 15DD News 3 14 1 1 6 2 3 2 2 3 3 11 6 3 2 24 3 3IBN 7 5 3 5 4 10 7 6 7 15 7 12 2 4 6 9 1 8 8India TV 26 5 27 14 19 18.6 19 8 14 12 15 5 14 19 18 0 18 17Live India 2 4 1 0 0 0 3 1 0 2 1 3 1 2 1 0 1 1NDTV India 6 5 8 6 3 5 5 10 5 9 7 4 5 5 8 4 7 7News 24 5 2 9 11 15 10 5 8 7 9 12 2 6 6 9 0 8 8Samay 1 2 1 15 0 1 2 2 2 3 1 4 6 1 1 2 2 2TEZ 7 20 3 4 1 3 4 4 4 3 7 14 5 4 4 0 4 4Z News 14 12 17 10 6 10 13 10 17 11 11 17 12 12 14 4 13 13
Source : TAMPeriod : Wk 4-11’2013
Market Share %
In core Hindi belt like Chs’grh,B’hr,Guj, ABP News is leader
India TV leader in Delhi & Mumbai mkt.
India TV getting eyeballs from Religious/Devotional programmes
ABP News scoring high Reviews & Reoprts
Source : TAM Period : Wk 11’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Genre Aaj TakABP News India TV Z News
Grand Total
News Bulletin 17% 15% 18% 19% 91Reviews/Reports 27% 26% 16% 3% 17Religious/Devotional 23% 1% 28% 4% 10Cricket Match 42% 12% 28% 0% 7Interviews/Portraits/Discussions 39% 28% 2% 3% 6
Network Performance
MCCS Zee Net TV Tday India TV Net. 18 Ndtv Net0
5
10
15
20
2523
2221
1514
6
% Mkt. Share
% Mkt. Share
Source : TAM Period : Wk 4-11’2013
MCCS ruling the chart
Thank You