1. JACQUELINE GOLDSTINE, THE MANITOBA BABE
My Personal Brand Plan
I may not have gone where I intended but
I have ended up where I wanted to be!

2. WHERE I AM NOW
Public Relations postgraduate student at Humber College
Volunteering at events to upgrade my resume
Involved in the student chapters of CPRS and IABC
Gaining a head start in the field by having an online presence
and engaging in social media
Graduate August 2010, start internship Sept 2010
3. Key Messages
FINAL DESTINATION:
Have an online presence that reflects my personal brand, the Manitoba Babe
Being a tour guide for the hot restaurants/nightlife in Toronto with a Toba twist
Working for a company that can utilize my knowledge and outlook on Toronto from a prairie girl perspective
Spread my politeness and cheerful spirit through Toronto
4. Objectives
HOW TO GET THERE:
Createa personal brand devoted to travel and tourism
Develop an active presence online and position myself in the field of Public Relations
Continue writing and updating my blog to add to the ongoing online dialogue
5. Personal SWOT Analysis
ROAD BLOCKS:
Lack of work experience
Competition in the field
Saturated job market
Increase interest in PR
Global economic situation
TOOLSTO OVERCOME:
Writing skills
Outgoing personality
Unique perspective, being a prairie girl
Organizational skills
Networking with professionals in PR
Building an online identity dedicated to travel, tourism and a Manitobans' point of view
Volunteer with influential organizations in Toronto to gain access to all the best events
Intern at a influential, high profile organization
6. Position myself as:
POSITION MYSELF AS:
The Manitoba Babe.The girl with innovative ideas with a prairie twist.
Mantra: plays hard buts works harder!
7. WHO I AM
DRIVENFASHION DEVOTEEWELLTRAVELLED
CREATIVEFITNESS ENTHUSIAST
PROFESSIONALGO-GETTER
SPORTS FANATIC
FUN LOVING
DEPENDABLE ELOQUENT PASSOINATE
OPEN-MINDED TEAM PLAYER
BOOKWORMADVENTOROUS
EAGER TO SUCCEED HARD WORKING
8. CHANNELS :
www.jacquelinegoldstine.blogspot.com
www.themanitobababe.com
Jacquelinegoldstine@live.ca
@Jacqueg77
Jacqueg77
9. Strategy
WHERE TO GO FROM HERE:
Build brand equity by engaging and being visible on the web in order to
sustain an online presence
Focus on networking and building a reputation within the
communication world
Focus on obtaining a high profile internship to gain valuable experience in
in the field of communication
10. Tactics
HOW TO GET THERE:
Becoming involved in various Public Relations groups
including CPRS, IABC
Read at least two blogs of professional PR practioners
each week
Continue to get feedback and advice from
my mentor on my blog and connectivity
Volunteer twice a month
Create a portfolio of my work
Create a personal video for my blog highlighting my assets
Have business cards made to hand out at networking events
11. THE PATH IVE
CHOSEN:
Jan-May 2010
Volunteer at least once a month
Recruit and converse with a mentor
Network at one CPRS or IABC event a month
May-Aug 2010
Build portfolio from work Ive done
Continue volunteering at least once a monthto improve my resume
Aug 2010
Update resume to include all volunteer positions
Finish portfolio and include work from both semesters
Apply for internships
Nov 2010
Apply for jobs in the field of Public Relations
12. My Personal Brand Plan
Jacqueline Goldstine
JUST THE BEGINNING
Jacqueline Goldstine
The Manitoba Babe