Dhruv Chhabra’sPersonal Brand Plan

Prepared by Dhruv Chhabra

Electronic Publishing Section: C2

Professor: Michael Cayley

Personal Brand Statement 

I firmly believe that my education and experience have given me the ability to demonstrate a range of competencies that support knowledge, skills and abilities in Communications.

Situation Analysis (SWOT)Strengths: Fluent in English, Hindi, Urdu and beginner knowledge in French Excellent communication, interpersonal and organizational skills Self-motivated with the ability to work both independently and as part of a dynamic team Ability to multi-task, interact and effectively communicate with a diverse group of people Willingness to learn, energetic and results-oriented

Weaknesses: I am not fluent in French My key board typing skills are average Indecisive at times  Opportunities: There is need for officers in the public sector and NGO’s which is beneficial for me since I have a

undergraduate degree in Political Science New social media applications such as Facebook and Twitter will me help to connect with professionals in

my field       Threats: Qualified professionals with more work experience are entering the public sector. They are bilingual and

have experience working and volunteering at various international organizations

Communications Goal

To Build and strengthen my reputation in public

service/international organizations as a

knowledgeable professional who is dedicated to

helping the organization achieve its goals.

“Don't look to become a person of success, look

instead to become a person of value."

Albert Einstein

Objective To use my entrepreneurial, leadership and

communication skills to obtain a job in a public sector and/or an international organization, tackling global issues and working with communities at grassroots level.

Strategies

The strategies I will use to reach my stated goals include:

Create a multi-faceted approach to communicating my personal brand to prospective employers in Canada

Liaise with various community organizations and provincial government departments

Position myself as a dedicated and knowledgeable professional who is eager to serve the public and the community

Tactics

To build my physical (offline) brand

Create a resume design that is consistent with my personal brand. The resume should look professional but should also reflect my personality

Develop a cover letter template that is consistent with the design of my resume

Develop an e-mail signature that is consistent with my personal brand and resume design

Record a voicemail message on my home phone and cell phone that is professional and consistent with my personal brand

Become an active member of various PR associations such as CPRS and IABC. This will provide an opportunity to meet prospective employers and grow my personal network

To build my virtual (online) brand

Utilize Web search engines to search my name and review the results. If there are unfavourable results, try to change them

Review Twitter, Facebook and other social networking pages, and ensure that the content displayed is professional. If necessary, remove or modify the page from the Web

Manage online reputation by regularly posting comments on established Web sites

o Research popular public sector blogs and monitor them.o Post comments when appropriate.o Regularly post online reviews of books that are written on topics

about international development and government.  Proactively manage online identity by creating and monitoring my

profile on LinkedIn and other similar sites

Try to build online networks through CPRS and IABC communities

If available, buy my domain name to prevent others from posting information that might be associated with me

Evaluation

  The success my personal communications plan can be measured on various levels. Measurement is most effective when benchmarks are established prior to implementing the communications plan. Such benchmarks will involve:

Assessing my key audience’s awareness of me and my skills

Evaluating my online identity. Evaluating the size and quality of

my current professional network

Final Analysis

Once these benchmarks have been established, the communications plan’s effectiveness can be measured every six months by reviewing:

My ability to secure a full-time position in the public sector/international organizations such as the United Nations, World Bank etc.

My improved awareness within my key audience. The improved ratio of my favourable mentions on

the internet The growth of my network ( both offline and online)

Channels Communications channels serve as a vital link

between the me and my potential employers i.e. the public sector/international organizations. Having access to multiple channels will help me develop and enhance my virtual online brand while simultaneously creating several opportunities for employment

LinkedIn- By adding connections, I will increase the likelihood that potential employers will see my profile first when they’re searching for someone to hire. LinkedIn allows me to make my profile information available for search engines to index.

Blogger- Maintaining an online journal can let my potential employers get a glimpse of my personality.

Critical Path Pursue a Master’s degree in

Public Policy 2010 Pursue a French course from

Quebec for a year - September 2011

Work on a development project in Africa/Asia July 2012

Volunteer with international NGO’s - November 2009

Write public sector exams - October 2010

Get into public sector - 2015

Federal /Provincial

Government

Master’s Degree

French CourseVolunteering

Development Project

Key Messages

I possess effective communication skills that would enable me to speak and write clearly for an intended target audience, colleagues and seniors I have a friendly and outgoing personality, delivering fast and efficient service to meet client’s needs My skills as a resourceful, adaptable and energetic team player would further enhance my ability to help my organization manage issues