Mastering personal brand

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Personal Branding Steps to Success Can’t hear? Be sure you have called in or clicked the green phone icon Please use the Chat feature in the meeting dashboard to ask questions. Friday, March 7, 14

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Part of my 1st Friday Free Webinar series. Today I covered mastering your personal brand. Learn more about my upcoming free webinars and classes at http://www.stellarmediamarketing.com/classes/online-classes/

Transcript of Mastering personal brand

Page 1: Mastering personal brand

Personal BrandingSteps to Success

Can’t hear? Be sure you have called in or clicked the green phone icon

Please use the Chat feature in the meeting dashboard to ask questions.

Friday, March 7, 14

Page 2: Mastering personal brand

Brought to you by...

Kelly Mirabella Stellar Media Marketing

StellarMediaMarketing.com

Friday, March 7, 14

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80 million names are Googled Daily, 77% of employers do a Google pre-screen on applicants,

and 35% of these employers eliminate candidates based on negative content.

Your Name Here

Please use the Chat feature in the meeting dashboard to ask questions.

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Brand YouStep 1: Define the brand

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Ask yourself...

✤ What makes me different?

✤ What would my customers and clients say is my greatest strength?

✤ What do I believe is my most noteworthy trait?

✤ What do I do to add value?

✤ What do I want to be known for?

Please use the Chat feature in the meeting dashboard to ask questions.

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Key Takeaways

✤ Forget the job title and focus on the value traits

✤ Be authentic - You don’t have to be perfect, you just have to be real

✤ Inject some personality.

✤ Buy into your own brand - if you don’t believe in you, why should anyone else?

Please use the Chat feature in the meeting dashboard to ask questions.

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ReputationStep 2: Start with where you are now

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Where are you now?

✤ Google Yourself

✤ See yourself as others do

✤ Set up Google Alerts

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Key Questions

✤ What are people saying about you?

✤ What are you saying about yourself?

✤ What are your branding strengths right now?

✤ What needs to be improved?

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Remember Me Step 3: Be Memorable to increase brand awareness.

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Being Memorable

✤ Leading with Value

✤ Concise targeting & mission in your message

✤ Consistent Branding

✤ Encompassing your brand in all you do

The key to any personal branding campaign is word of mouth marketing...but are you memorable?

Please use the Chat feature in the meeting dashboard to ask questions.

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Photos Matter

A professional headshot should meet the following requirements:

1.Focus on subject’s face with limited distractions2.Subject should be smiling3.Subject is wearing clothing that reflects their personal brand.4.No sunglasses, no hat, no t-shirts with slogans or intricate patterns5.Females no plunging necklines or large, dangling earrings

Be honest: Do you look the same in your professional and social media photos? If not, you have a branding problem.

Please use the Chat feature in the meeting dashboard to ask questions.

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Encompassing your brand in all you do

✤ Online constancy

✤ Consistent photos and images

✤ Consistent wording & descriptions

✤ Offline Consistency

✤ Business cards that wow

✤ Marketing that connects

✤ 30 second commercials

✤ In all your communications

Does it all tie together and consistently convey your personal brand?Friday, March 7, 14

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Use Social Media to Help Boost Your Personal Brand

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Homework

✤ Google Yourself

✤ See what others see

✤ Start forming your personal brand

✤ Update your social media profiles for both accuracy and privacy

Please use the Chat feature in the meeting dashboard to ask questions.

Friday, March 7, 14

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Upcoming Webinars Grow Your Business with Email & Social Media Marketing – Sponsored by Constant ContactDate/Time: March 19th 11am to Noon MSTLocation: Your ComputerInvestment: FREE

Social Media Made Simple – Sponsored by Constant ContactDate/Time: March 20th 11:30am to 12:30pm MST(followed by an optional 25 min live Q&A)Location: Your ComputerInvestment: FREE

Making the case for mobile – Free Webinar – Sponsored by Constant ContactDate/Time: March 27th 11am to Noon MSTLocation: Your ComputerInvestment: FREE

All class information and registration can be found at StellarClasses.com

Please use the Chat feature in the meeting dashboard to ask questions.

Friday, March 7, 14