Personal Branding 2.0Your personal brand is the way you are represented to prospective business connections and people. Your brand is your professional image and it is reflected by your online presence through your LinkedIn profile, blog, social networking sites, and any other online platform you’re visible on.

Personal Brand Equity

Continuous Networking

Personal Character

Maintain Expertise

Stay EngagedPERSONAL BRAND EQUITY

Principals of Brand Equity is the same for building a personal brand in a social media world

Mission StatementsPersonal Brands must have Mission Statements to inspire people to live a life of significance.

SWOT AnalysisUse SWOT Analysis Tool to audit yourself and your environment to help focus on key issues.

Helpful

External

Harmful

Internal

StrengthsWhat do you do well?What unique resources can you draw on?

WeaknessWhat could you improve?Where do you have fewer resources than other?What are others likely to see as weakness?

OpportunitiesWhat good opportunities are open to you?What trends could you take advantage of?How can you turn your strengths into opportunities?

ThreatsWhat trends could harm you?What is your competition doing?What treats do your weakness expose you to?

Define your Touch Points

Use Social Media

Activation

Observe Social Media Engagement

Think Long Term

Follow personal branding in 5 step process

Personal Branding a 5 stage Process

Define a Clear DNA?

Choose a handful of qualities about yourself that you want to be known for

Write down a few qualities or attributes of yours that will help you to achieve your goals.

Write down the 4 or 5 things you want the world to know about you.

Implement what has been planned

Let’s Start Now

Principals of Brand Equity is the same for building a personal brand in a social media world

Personal Branding - Let’s Start Now

Promote Your Brand – Be Everywherenow that you know the ingredient of personal brand choose your tools intelligently.

Promote Your Brand – “Give to Get”Think “give to get” when trying to connect with others in the social media world.

Display Advertisements

Facebook, LinkedIn,

Google+, twitterBlogs

Paid Media Earned Media Owned Media

Brand Mission

Develop a clearly stated mission that states the purpose and answers the question "Why I exist for customers?"

Elevator Pitch

Creating a clear elevator speech that clearly identifies who you are, what you do, and why I should care.

Niche Market

Identify the niche market and provide a detailed description of the niche.

Competition

Research and identify your competition, note any comparisons and differences.

Profiles

Develop and create social profiles that are consistent across all platforms.

Content Strategy

What is the plan to provide content for the profiles? How often will you post on each? Is the content strategy consistent with brand and relevant within the industry?

Graphic Design

Do all pieces have a professional look to them, both for print and digital?

Brand Personality

Is the brand personality clearly defined and consistent in all media and design elements?

Tagline

Does the tagline communicate the purpose in an unexpected or un-obvious way? e.g., Taco Bell's tagline "Think outside the bun."

Personal Brand Checklist

Thanks!

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