Personal BrandPersonal Brand

By Todd 2.0 By Todd 2.0 SniderSnider

Who Am I? Who Am I?

A sonA son A brotherA brother A friendA friend A dog ownerA dog owner I enjoy fishingI enjoy fishing GolfGolf Hockey Hockey BasketballBasketball

LacrosseLacrosse MoviesMovies ComedyComedy MusicMusic PoliticsPolitics The great outdoorsThe great outdoors

GoalGoal

I would like to be a PR professional I would like to be a PR professional that is easy to find. I believe that this that is easy to find. I believe that this reflects a successful career. reflects a successful career.

I wish to be approachable. I wish to be approachable. I would like to have a famous person I would like to have a famous person

name drop me somedayname drop me someday I wish to create goodwill among the I wish to create goodwill among the

organizations that I work with and organizations that I work with and the greater community the greater community

Critical PathCritical Path

How Am I Going To Get Where I Want How Am I Going To Get Where I Want To Be?To Be?

Keep posting on Twitter: Get 75 Keep posting on Twitter: Get 75 followers by March 1followers by March 1

Volunteer in the next provincial Volunteer in the next provincial election: Date unknownelection: Date unknown

Make contacts by volunteering for Make contacts by volunteering for political parties: Date unknown political parties: Date unknown

Value PlatformValue Platform

Who Can I help: I want to Who Can I help: I want to communicate with people who communicate with people who

deal with Canadian politics, deal with Canadian politics, charity groups and charity groups and

environmentalism. I want to be environmentalism. I want to be recognized as the solution to their recognized as the solution to their

problems.problems.

Key Message: Being Key Message: Being AuthenticAuthentic

You have to be genuine about your You have to be genuine about your personal brand. I believe in this and personal brand. I believe in this and so do others. Check out the proof so do others. Check out the proof here here http://tinyurl.com/yljgudxhttp://tinyurl.com/yljgudx

Its about building an on-line attitude Its about building an on-line attitude that reflects me. that reflects me.

I want people to feel secure about I want people to feel secure about my on-line presence because the my on-line presence because the material that I post is consistent and material that I post is consistent and informative. informative.

On-line DiscussionOn-line DiscussionMy Worlde CloudMy Worlde Cloud

My MissionMy Mission

To become a successful Public To become a successful Public Affairs officialAffairs official

To have a reputation known for To have a reputation known for honesty and integrityhonesty and integrity

Become the person that people look Become the person that people look for to add value to any situationfor to add value to any situation

Become a leaderBecome a leader

ChannelsChannels

Twitter account to keep updated and Twitter account to keep updated and to update followers on issues that to update followers on issues that are socially relevant to meare socially relevant to me

Linkedin account to create and Linkedin account to create and maintain business contactsmaintain business contacts

CPRS and IABC memberships to CPRS and IABC memberships to help maintain relevancy help maintain relevancy

Personal SWOTPersonal SWOT

STRENGTHS: committed, intelligent STRENGTHS: committed, intelligent and concernedand concerned

WEAKNESSES: impatient, young, WEAKNESSES: impatient, young, sometimes adverse to changesometimes adverse to change

OPPORTUNITIES: to become an OPPORTUNITIES: to become an innovator in a young professioninnovator in a young profession

THREATS: lack of a personal vision THREATS: lack of a personal vision

Positioning: Go-To Positioning: Go-To MarketMarket

My positioning will be with people My positioning will be with people and organizations that reflect my and organizations that reflect my personal beliefs personal beliefs

This market is not easily defined. This market is not easily defined. However I believe it will be However I believe it will be politicians, journalists, citizens, politicians, journalists, citizens, environmental groups, twitter environmental groups, twitter followers and anyone else interested followers and anyone else interested in what I have to say. in what I have to say.

TacticsTactics

Keep tweeting about things that are Keep tweeting about things that are interesting to me. Also I think to gain interesting to me. Also I think to gain more on-line influence I will have to more on-line influence I will have to RT more people and @ more people. RT more people and @ more people.

Connect with people that are Connect with people that are considered influencers in fields that I considered influencers in fields that I am interests in, for example am interests in, for example Canadian politics, Toronto politics Canadian politics, Toronto politics and environmental issuesand environmental issues