Developing Your Personal Developing Your Personal BrandBrand

Written by: Heather E. ColemanWritten by: Heather E. ColemanEdited by: Ron MarshallEdited by: Ron Marshall

Ferndale Career CenterFerndale Career Center713 East Nine Mile Road713 East Nine Mile Road

Ferndale, MI 48220Ferndale, MI 48220248.545.0222248.545.0222

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Businesses Build Brands

Businesses build strong brands that encourage people to align themselves with what makes the brand valuable and uniquely relatable for them.“It’s No Longer About What You Know or Who You Know…” by Terry Bean, Founder of Motor

City Connect http://vimeo.com/8867681

“OPBs” – Other People’s Brands in Metro Detroit

@CharlieCurve Detroit, Michigan

Chief Troublemaker at Curve. I know a thing or two about marketing. I

love shiny objects, bacon & business. I'm on a

mission to rekindle the fire in your belly.

@terrybeanDetroit

I am far more interested in you

than I will ever be in me. Author. Pro

Speaker. Trainer. Coach. @MotorCity Founder. Lumbee

Indian. Detroit Lover. 248.224.1326

@HeatherEColeman Metro Detroit

Career Coach | Speaker | Social Media Vixen | Innovative

Leadership | #MIsuccess | Blended Families | BioStepMom | www.leadswag.com | Married to 

@PaulWVosslinkedin.com/in/heatherecoleman

@Ron_MarshallA round, profound noun:

speaker, creator, motivator. My team puts entrepreneurs and small businesses in the game, on the Web, and in the

money. #FLinT #Ferndale

www.ronmarshalljr.com

@DaveMurr Troy, MI

Director, Social Web Communicationsfor @regrou

pincSpeaker #Tedx #unGeeked #BWENY #140c

onf. Foodie & blogger w/ @thehungrydudes. Movies and sleep rule.

http://www.themurr.com/

@theblisslady Bliss is everywhere

Bliss Ambassador and Chief Visionary Officer at

TheBlissNetwork.com also a writer, creator,

producer, humanitarian, Self love and Miracle Box

Workshopshttp://

theblissnetwork.com

Who Do Other People Think I Am?

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What are your passions?What are your passions?

Personal branding is much more Personal branding is much more than your previous or current job than your previous or current job title. It is about your greatest title. It is about your greatest strengths, your career passions and strengths, your career passions and what makes you uniquely qualified.what makes you uniquely qualified.

What is a What is a personal brandpersonal brand??Personal branding Personal branding typically begins with establishing an inventory of your typically begins with establishing an inventory of your core competencies, expertise, demonstrated abilities, and existing level of core competencies, expertise, demonstrated abilities, and existing level of recognition. recognition.

Who needs to know about you, what need are you best-positioned Who needs to know about you, what need are you best-positioned to fill, and what differentiates you from others in your field or to fill, and what differentiates you from others in your field or space?space?

Personal Branding consists of three elements: Personal Branding consists of three elements: 1.1.Value PropositionValue Proposition: What do you stand for? : What do you stand for? 2.2.Differentiation:Differentiation: What makes you stand out? What makes you stand out? 3.3.Marketability:Marketability: What makes you compelling? What makes you compelling?

Source: http://personalbrandingwiki.pbworks.com/FrontPageSource: http://personalbrandingwiki.pbworks.com/FrontPage

@HeatherEColeman@HeatherEColemanJuly 2010July 2010

•Career and Personal Branding CoachCareer and Personal Branding Coach•Community RelationsCommunity Relations•Social Media SpecialistSocial Media Specialist•Speaker/TrainerSpeaker/Trainer•LeadershipLeadership•MotivationMotivation•PR Gal for @thesaints_bandPR Gal for @thesaints_band

What is What is YOURYOUR personal brand?personal brand?

@HeatherEColeman’s Brand@HeatherEColeman’s BrandJune 2011June 2011

• Career Coach• Speaker• Social Media Vixen• Innovative Leadership• #MIsuccess• Blended Families• BioStepMom• www.leadswag.com

• Married to @PaulWVoss

Group Break-OutGroup Break-Out

Discuss each person’s talents and Discuss each person’s talents and abilities, what they loved best about abilities, what they loved best about previous jobs, passions and so forth. previous jobs, passions and so forth. Identify 6 categories per person. Identify 6 categories per person.

What is your personal brand?

What do you think your personal brand is now, at this moment?

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Other People’s Branding Statements

“Training Michigan clients to achieve career and business success.” @HeatherEColeman

“Completely committed to collaboration, community, coaching, creative content, conversation and conversions.” @Ron_Marshall

“Foodie! Sometimes sarcastic, always looking to help others.” @DaveBenjamin

“SENSITIVE? DON'T FOLLOW ME -- Feel free to criticize me in public!” @animal

“Love instigating leadership. Driven to explore, learn, play music and ski.” @SusanMazza

“The Perfect Career Guy, Connector, Recruiter, Entrepreneur, Blogger, Arsenal Fan, Sports

Junkie, Coffee Drinker, Mountain Biker, Runner! Best of all, Dad.” @leecoopers

Personal Branding Personal Branding StatementStatement

Create the sentence that best Create the sentence that best illustrates who you are and what you illustrates who you are and what you are about.are about.

““__________________________________.”__________________________________.”

Follow these great personal Follow these great personal branding folks on Twitter:branding folks on Twitter:

@williamarruda@williamarruda@MAltaee@MAltaee@HeatherEColeman @HeatherEColeman @Ron_Marshall@Ron_Marshall@RyanRancatore@RyanRancatore@JorgenSundberg@JorgenSundberg@DanSchawbel@DanSchawbel@ChrisBrogan@ChrisBrogan@equalman@equalman

Get Connected Today!Get Connected Today!HeatherEColemanHeatherEColeman

facebook.com/HeatherEColeman facebook.com/HeatherEColeman twitter.com/HeatherEColemantwitter.com/HeatherEColeman

linkedin.com/in/HeatherEColemanlinkedin.com/in/HeatherEColemantwitter.com/LeadSwagtwitter.com/LeadSwag

facebook.com/LeadSwagfacebook.com/LeadSwag

RonMarshallRonMarshalltwitter.com/Ron_Marshall twitter.com/Ron_Marshall facebook.com/ronmarshall facebook.com/ronmarshall linkedin.com/in/ronmarshalllinkedin.com/in/ronmarshallronmarshall@facebook.com ronmarshall@facebook.com

romacoma.comromacoma.com

Ferndale Career CenterFerndale Career Centerferndaleschools.org/fcc ferndaleschools.org/fcc

twitter.com/ferndalecareertwitter.com/ferndalecareerfacebook.com/ferndalecareercenterfacebook.com/ferndalecareercenter

linkedin.com/in/ferndalecareercenterlinkedin.com/in/ferndalecareercenter

Twitter Hashtags: #MIsuccess #FerndaleCCTwitter Hashtags: #MIsuccess #FerndaleCC