AudienceDecember 2017

Profile

Source : TGI 2016C

CapeTalk 567 AM

CapeTalk 567 AM speaks to the Western Cape’s most

premium market, who want to converse about things that

matter. Cape Talk 567 AM challenges, inspires, provokes

and always gets a reaction. Unashamedly local, always

relevant and defined by a purposeful way of life, Cape

Talk 567 AM hits way above its weight and has earned a

loyal audience of exceptional citizens.

• CapeTalk 567 AM average house hold income is over

R24 000/m which means that we tap into the highest

average household income in the Western Cape

• Our listeners have the lowest rate of

unemployment

• They have the highest propensity to have completed

tertiary education of all stations in the Western Cape

Source : TGI 2016C

This is an audience that is principled and lives their life

with purpose. These are active citizens who do not shy

away from issues affecting their communities. They

buckle down and get involved.

CapeTalk 567 AM is the credible partner they trust,

through our authentic, locally-relevant personalities, the

station invites listeners to connect around the issues of

Cape Town and to be a part of the solution.

Conversations sparked on air thrive online, and Cape

Talk 567 AM reaches 60% more individuals through their

social media platforms than terrestrial listening.

CapeTalk 567 AM. Join the Conversation.

Purchase PowerTap into listeners with the highest average

household income in the Western Cape.

Source : BRC RAMS, Apr 2017 – Sep 2017, WC

0 10,000 20,000 30,000 40,000 50,000

Ukhozi

Jacaranda

Umhlobo Wenene

RSG

Good Hope

Heart

KFM

Lesedi

5FM

Smile

CapeTalk

Ave.Household Income

Educated & InformedCape Talk listeners have the lowest rates of unemployment and

one of the highest propensities to have completed tertiary

education of all stations in the Western Cape

0 10 20 30 40 50 60 70

Umhlobo Wenene

Good Hope

Radio Tygerberg

Heart

Voice of the Cape

RSG

CCFM

KFM

Bok

Smile

5FM

SAfm

CapeTalk

Completed Any Tertiary Qualification

Source : BRC RAMS, Apr 2017 – Sep 2017, WC

Audience Reach & Profile

0

100

200

300

400

500

0%

10%

20%

30%

40%

50%

60%

70%

80%

SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10

Lis

tener

% o

f S

EM

SEM % Index WC

SEMAge

0

50

100

150

200

250

300

350

400

0%

5%

10%

15%

20%

25%

30%

35%

40%

15-24 25-34 35-44 45-54 55-64 65+

Lis

tener

% A

ge

Age % Index WC Ave. Age 51

Audience

Ind

ex

Day Cume. Mon-Sun (00:00-24:00) 57,000

7 Day Cume. Mon-Sun (00:00-24:00) 86,000

4 Week Cume. Mon–Sun (00:00-24:00) 89,000

Day Cume. Mon–Fri (00:00–24:00) 62,000

Day Cume. Saturday (00:00–24:00) 47,000

Day Cume. Sunday (00:00–24:00) 45,000

Source : BRC RAMS, Apr 2017– Sep 2017,WC

0

100

200

300

400

500

600

700

0%

10%

20%

30%

40%

50%

60%

70%

LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10

Lis

tener

% o

f LS

M

LSM % Index WC

LSM

Ind

ex

Ind

ex

Audience Reach & Profile

Source : BRC RAMS, Apr 2017 – Sep 2017

TGI SA 2016C WC

Gender

44% 56%

94%

6%

0%

Metro

Urban

Rural

Community Size

Parents

62% Are parents

Location

0%

2%

58%

78%

0% 20% 40% 60% 80% 100%

Other

Work

Vehicle

Home

Purchase Decision

92% Mainly or partly

responsible for

shopping in the

household.

78% Radio

Device

1% Mobile phone

56% Vehicle radio

Ethnicity

37% ACI (Black)

4%

63%

15%

18%

African

White

Indian

Coloured

Listening Pattern

0

5

10

15

20

00:0

0 -

00

:15

00:3

0 -

00

:45

01:0

0 -

01

:15

01:3

0 -

01

:45

02:0

0 -

02

:15

02:3

0 -

02

:45

03:0

0 -

03

:15

03:3

0 -

03

:45

04:0

0 -

04

:15

04:3

0 -

04

:45

05:0

0 -

05

:15

05:3

0 -

05

:45

06:0

0 -

06

:15

06:3

0 -

06

:45

07:0

0 -

07

:15

07:3

0 -

07

:45

08:0

0 -

08

:15

08:3

0 -

08

:45

09:0

0 -

09

:15

09:3

0 -

09

:45

10:0

0 -

10

:15

10:3

0 -

10

:45

11:0

0 -

11

:15

11:3

0 -

11

:45

12:0

0 -

12

:15

12:3

0 -

12

:45

13:0

0 -

13

:15

13:3

0 -

13

:45

14:0

0 -

14

:15

14:3

0 -

14

:45

15:0

0 -

15

:15

15:3

0 -

15

:45

16:0

0 -

16

:15

16:3

0 -

16

:45

17:0

0 -

17

:15

17:3

0 -

17

:45

18:0

0 -

18

:15

18:3

0 -

18

:45

19:0

0 -

19

:15

19:3

0 -

19

:45

20:0

0 -

20

:15

20:3

0 -

20

:45

21:0

0 -

21

:15

21:3

0 -

21

:45

22:0

0 -

22

:15

22:3

0 -

22

:45

23:0

0 -

23

:15

23:3

0 -

23

:45

Audie

nces in ‘000

Mon-Fri Sat Sun

01:00 06:00 11:00 16:00 21:00

Weekdays

Cape Talk listeners start

building from 06:00 and

start the morning with

Kieno Kammies and peak

at 08:00 with the

Breakfast Show. The next

major peak is for the PM

Drive with John Maytham

at 16:15 and at 18:00 with

The Money Show with

Bruce Whitfield.

Weekends

Saturday mornings deliver

the greatest audience

peak at 10:00

Source : BRC RAMS, Apr 2017 – Sep 2017

Source : BRC RAMS, Apr 2017 – Sep 2017,

Google Analytics, Triton Digital, Facebook, Twitter

Saturday Day CUMEMon – Fri Day CUME

Daypart Audience

05:00-06:00 3,000

06:00-09:00 54,000

09:00-12:00 49,000

12:00-13:00 32,000

13:00-15:00 35,000

15:00-18:00 52,000

18:00-20:00 45,000

20:00-22:00 9,000

Sunday Day CUME

Daypart Audience

05:00-06:00 2,000

06:00-10:00 22,000

10:00-14:00 26,000

14:00-18:00 25,000

18:00-21:00 19,000

21:00-00:00 2,000

Daypart Audience

05:00-06:00 2,000

06:00-10:00 14,000

10:00-14:00 30,000

14:00-18:00 23,000

18:00-21:00 19,000

21:00-00:00 2,000

The Numbers

Website (Nov 2017)

Unique Users 143,217

Page Impressions 375,611

Social Media (Nov 2017)

Twitter Followers 196,123

Facebook Fans 35,213

Newsletters (Nov 2017)

Cape Talk 9,147

Streaming (Nov 2017)

Session Starts 282,851

Listener CUME 64,611

Ave. TSL 0:50

Line Up

02:00-04:00 Talk Highlights

04:00-06:00 Early Breakfast with Abongile Nzelenzele

06:00-09:00 Breakfast with Kieno Kammies

09:00-12:00 The Eusebius McKaiser Show with Eusebius McKaiser

12:00-13:00 The Midday Report with Stephen Grootes

13:00-15:00 The Pippa Hudson Show

15:00-18:00 PM Drive with John Maytham

18:00-20:00 The Money Show with Bruce Whitfield

20:00-23:00 The Koketso Sachane Show with Koketso Sachane

23:00-02:00 Late Nights

03:00-06:00 Weekend Early with Nolo Moloi

06:00-10:00 Weekend Breakfast with Africa Melane

10:00-20:00 Solid Gold Saturday

20:00-23:59 Jukebox

00:00-03:00 Overnight Live

03:00-06:00 Weekend Early with Terence Mentor

06:00-10:00 Weekend Breakfast with Africa

10:00-19:00 Solid Gold Sunday

19:00-21:00 SportsTalk with Marc Lewis

21:00-00:00 The Koketso Sachane Show with Koketso Sachane

00:00-02:00 Late Nights

Weekdays

Saturdays

Sundays

www.primediabroadcasting.co.za

Go to our website, where you will find:

• Audience profiles

• Footprints

• Case studies

• and more…