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Audience March 2018 Profile
Transcript of Audienceres.cloudinary.com/primedia-broadcasting/image/upload/v1522161710/... · 01:00 06:00 11:00...
AudienceMarch 2018
Profile
Source : TGI 2016C
CapeTalk 567 AM
CapeTalk 567 AM speaks to the Western Cape’s most
premium market, who want to converse about things that
matter. Cape Talk 567 AM challenges, inspires, provokes
and always gets a reaction. Unashamedly local, always
relevant and defined by a purposeful way of life, Cape
Talk 567 AM hits way above its weight and has earned a
loyal audience of exceptional citizens.
• Our listeners have the lowest rate of
unemployment
Source : TGI 2016C
This is an audience that is principled and lives their life
with purpose. These are active citizens who do not shy
away from issues affecting their communities. They
buckle down and get involved.
CapeTalk 567 AM is the credible partner they trust,
through our authentic, locally-relevant personalities, the
station invites listeners to connect around the issues of
Cape Town and to be a part of the solution.
Conversations sparked on air thrive online, and Cape
Talk 567 AM reaches 60% more individuals through their
social media platforms than terrestrial listening.
CapeTalk 567 AM. Join the Conversation.
Educated & InformedCape Talk listeners have the lowest rates of unemployment and
one of the highest propensities to have completed tertiary
education of all stations in the Western Cape
0 10 20 30 40 50 60
Heartbeat FM
Radio KC FM
Radio Zibonele
Eden FM
Heart FM
Radio Tygerberg FM
Good Hope FM
Bok Radio FM
CCFM
RSG
Radio
Voice of the Cape
KFM
Primedia Cape Town Stations
Smile FM
CapeTalk
Completed Any Tertiary Qualification
Source : BRC RAMS, Jul 2017 – Dec 2017, WC
Audience Reach & Profile
0
100
200
300
400
500
0%
10%
20%
30%
40%
50%
60%
SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10
Lis
tener
% o
f S
EM
SEM % Index WC
SEMAge
0
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100
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0%
5%
10%
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25%
30%
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15-24 25-34 35-44 45-54 55-64 65+
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tener
% A
ge
Age % Index WC Ave. Age 51
Audience
Ind
ex
Day Cume. Mon-Sun (00:00-24:00) 59,000
7 Day Cume. Mon-Sun (00:00-24:00) 78,000
4 Week Cume. Mon–Sun (00:00-24:00) 81,000
Day Cume. Mon–Fri (00:00–24:00) 62,000
Day Cume. Saturday (00:00–24:00) 50,000
Day Cume. Sunday (00:00–24:00) 50,000
Source : BRC RAMS, Jul 2017– Dec 2017,WC
0
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700
0%
10%
20%
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50%
LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10
Lis
tener
% o
f LS
M
LSM % Index WC
LSM
Ind
ex
Ind
ex
Audience Reach & Profile
Source : BRC RAMS, Jul 2017 – Dec 2017
TGI SA 2017A WC
Gender
51% 49%
92%
8%
0%
Metro
Urban
Rural
Community Size
Parents
64% Are parents
Location
7%
6%
57%
88%
0% 20% 40% 60% 80% 100%
Other
Work
Vehicle
Home
Purchase Decision
87% Mainly or partly
responsible for
shopping in the
household.
87% Radio
Device
7% Mobile phone
57% Vehicle radio
Ethnicity
38% ACI (Black)
5%
62%
9%
24%
African
White
Indian
Coloured
Listening Pattern
0
5
10
15
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00:0
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:15
00:3
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:45
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Audie
nces in ‘000
Mon-Fri Sat Sun
01:00 06:00 11:00 16:00 21:00
Weekdays
Cape Talk listeners start
building from 06:00 and start
the morning with Kieno
Kammies and peak at 07:00
reaching 14,000 listeners on
average.
The next major peak is for
The Money Show with Bruce
Whitfield at 18:00 reaching
19,000 listeners on average.
Weekends
Weekends deliver the greatest
audience at 10:00 on Solid
Gold Saturday and at 18:00
on Solid Gold Sunday with
both shows delivering 16,000
listeners on average.
Source : BRC RAMS, Jul 2017 – Dec 2017
Source : BRC RAMS, Jul 2017 – Dec 2017,
Google Analytics, Triton Digital, Facebook, Twitter
Saturday Day CUMEMon – Fri Day CUME
Daypart Audience
05:00-06:00 3,000
06:00-09:00 28,000
09:00-12:00 23,000
12:00-13:00 14,000
13:00-15:00 16,000
15:00-18:00 24,000
18:00-20:00 30,000
20:00-22:00 7,000
Sunday Day CUME
Daypart Audience
05:00-06:00 2,000
06:00-10:00 25,000
10:00-14:00 28,000
14:00-18:00 22,000
18:00-21:00 28,000
21:00-00:00 4,000
Daypart Audience
05:00-06:00 1,000
06:00-10:00 13,000
10:00-14:00 34,000
14:00-18:00 23,000
18:00-21:00 28,000
21:00-00:00 4,000
The Numbers
Website (Feb 2018)
Unique Users 127,568
Page Impressions 358,382
Social Media (Feb 2018)
Twitter Followers 206,765
Facebook Fans 37,447
Newsletters (Feb 2018)
Cape Talk 10,737
Streaming (Feb 2018)
Session Starts 284,234
Listener CUME 65,749
Ave. TSL 0:48
Line Up
04:00-06:00 Early Breakfast with Abongile Nzelenzele
06:00-09:00 Breakfast with Kieno Kammies
09:00-12:00 The Eusebius McKaiser Show
12:00-13:00 The Midday Report with Stephen Grootes
13:00-15:00 The Pippa Hudson Show
15:00-18:00 PM Drive with John Maytham
18:00-20:00 The Money Show with Bruce Whitfield
20:00-23:00 The Koketso Sachane show
06:00-10:00 Weekend Breakfast with Africa Melane
10:00-20:00 Solid Gold Saturday
20:00-00:00 Jukebox
06:00-10:00 Weekend Breakfast with Africa
10:00-17:00 Solid Gold Sunday
17:00-19:00 Jazz Sessions With Gary van Dyk
19:00-21:00 SportsTalk with Marc Lewis
21:00-00:00 The Koketso Sachane show
Weekdays
Saturdays
Sundays
www.primediabroadcasting.co.za
Go to our website, where you will find:
• Audience profiles
• Footprints
• Case studies
• and more…
