TOOL KITStation October 2016

Much like our talent, the 702 listener is confident, forthright and knowledgeable.

Our audience is predominantly black and increasingly younger and the racial mix is the most representative of Gauteng's LSM8+ market. They mirror the province’s affluent audience, with the highest rate of employment and self-employment amongst all Gauteng radio stations.

They are ambitious, intensely focused, future-driven doers with a high propensity for entrepreneurship - with over two thirds having aspirations to own their own businesses at some point.

This audience is financially astute and on the move. They have the highest incidence of vehicle ownership and over half have purchased a car in the last 12 months.

They are proactive with their finances, with 70% seeking the most profitable way to invest their hard earned money.

The 702 listener is well-educated and informed, with the highest incidence of tertiary qualification in the province.

66% of them believe that it is important to stay informed, and 77% believe that one should always be learning new things.

Being socially conscious, they hold strong opinions about the world around them. Although diverse in their views, they are purposeful in their vision to make a positive contribution to South Africa. They stand out for being remarkably optimistic about the future of this country.

702 is a platform for our listeners to state their case. Our presenters engage with them through insightful conversation and fearless debate.

We probe. We analyse. We investigate. We motivate. We activate. We inspire.

We challenge our audience to open their minds.

Our stations deliver

Purchase PowerTap into listeners with the highest

average household income in Gauteng

Source : BRC RAM 2016 Q1+Q2

R0 R5,000 R10,000 R15,000 R20,000 R25,000 R30,000

Lesedi

Metro

YFM

Kaya

5FM

Jacaranda

Power

702

947

Ave. HHI ZAR

Economically ActiveThe lowest rate of unemployment and

the highest number of people not

actively seeking work

Our listeners are

0% 20% 40% 60% 80% 100%

Lesedi

YFM

Metro

Kaya

5FM

Jacaranda

Power

947

702

NOT Actively Seeking Work

Source : BRC RAM 2016 Q1+Q2

Our listeners are

Educated & InformedMost likely to have completed a

tertiary qualification

0% 5% 10% 15% 20% 25% 30% 35%

Lesedi

YFM

Metro

Kaya

Jacaranda

5FM

Power

947

702

Tertiary Education

Source : BRC RAM 2016 Q1+Q2

Location

Highest In Car ListeningTuned in, engaged, mobile and ready to respond to

triggers and impulse purchases

85

83

79

92

70

70

YFM

5FM

Jacaranda

Metro

702

947

Home

40

50

53

37

63

67

YFM

5FM

Jacaranda

Metro

702

947

Vehicle

13

15

13

13

11

14

YFM

5FM

Jacaranda

Metro

702

947

Work

8

6

3

5

3

2

YFM

5FM

Jacaranda

Metro

702

947

Other

Source : BRC RAM 2016 Q1+Q2

Source: BRC RAM Q1 & Q2 2016

0

50

100

150

200

250

300

350

0%

10%

20%

30%

40%

LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10

List

ener

% o

f LS

M

LSM % Index GP

LSMAge

0

50

100

150

200

0%

5%

10%

15%

20%

25%

15-24 25-34 35-44 45-54 55-64 65+

List

ener

% A

ge

Age % Index GP Ave. Age 45

Ethnicity

56% ACI (Black)

36%

14%6%

44%African

Indian

Coloured

White

Audience

Ind

exInd

ex

Listener Profile

652,000

4 week cume.Mon-Sun

546,000

1 week cume.Mon-Sun

Gender

41% 59%61% Married / Living

together

39% Single, divorced,

widowed

Marital Status

86%

13%

1%

Urban

Small Urban

Rural

Community Size

Parents

Source: BRC RAM Q1 & Q2 2016 & TGI SA

79% Are parents

Listening Location

4%

9%

31%

46%

0% 10% 20% 30% 40% 50%

Other

Work

Vehicle

Home

Purchase

75% Main Shopper in

the House Hold

Listener Profile

0

20

40

60

80

100

120

140

00

00-0

01

5

00

30-0

04

5

01

00-0

11

5

01

30-0

14

5

02

00-0

21

5

02

30-0

24

5

03

00-0

31

5

03

30-0

34

5

04

00-0

41

5

04

30-0

44

5

05

00-0

51

5

05

30-0

54

5

06

00-0

61

5

06

30-0

64

5

07

00-0

71

5

07

30-0

74

5

08

00-0

81

5

08

30-0

84

5

09

00-0

91

5

09

30-0

94

5

10

00-1

01

5

10

30-1

04

5

11

00-1

11

5

11

30-1

14

5

12

00-1

21

5

12

30-1

24

5

13

00-1

31

5

13

30-1

34

5

14

00-1

41

5

14

30-1

44

5

15

00-1

51

5

15

30-1

54

5

16

00-1

61

5

16

30-1

64

5

17

00-1

71

5

17

30-1

74

5

18

00-1

81

5

18

30-1

84

5

19

00-1

91

5

19

30-1

94

5

20

00-2

01

5

20

30-2

04

5

21

00-2

11

5

21

30-2

14

5

22

00-2

21

5

22

30-2

24

5

23

00-2

31

5

23

30-2

34

5

Au

die

nce

s in

‘00

0

Mon-Fri Sat Sun

01:00 06:00 11:00 16:00 21:00

Source: BRC RAM Q1 & Q2 2016

702 reaches over 120,000 listeners in the breakfast drive with The John Robbie Show, with listenership building from as early

as 05:30 and running to 09:00. The Redi Tlhabi’s Show follows and holds audiences over 60,000 up to 11:00 when the

audience patterns plateau between 40-60,000 listeners daily. Weekdays close with an early evening lift between 16:00 -18:30

with Xholani Gwala and the Money Show with Bruce Whitfield, which also attracts a strong digital and podcast audience.

Solid Gold Saturdays with Kenny Maistry deliver strong audiences, second to John Robbie between 07:00 – 10:30.

Ave. Quarter Hour Listeners Patterns

Source: BRC RAM Q1 & Q2 2016

Listener Exclusivity

496,000

80%

795,000

95%77,000

68%

1,000

37,00013,000

8,000

547,000 (702 total 1 week cume)

841,000 (Kaya total 1 week cume)

99,000(SAFM 1 week cume)

WEEKDAYS*

06:00 - 09:00 John Robbie

09:00 - 12:00 Redi Tlhabi

12:00 - 13:00 Midday Report - Stephen Grootes

13:00 - 15:00 Azania

15:00 - 18:00 Xolani Gwala

18:00 - 20:00 The Money Show - Bruce Whitfield**

20:00 - 23:00 Night Talk - Sizwe and Gugu***

23:00 - 03:00 Late Night - Aubrey Masango****

03:00 - 06:00 Early Breakfast - Relebogile Mabotja

SATURDAY

03:00 - 06:00 Errol Ballantine

06:00 - 10:00 Saturday Breakfast with Phemelo Motene

10:00 - 13:00 Solid Gold - Kenny Maistry

13:00 - 16:00 Solid Gold - Alex Jay

16:00 - 19:00 Solid Gold - Nonn Botha

19:00 - 21:00 The Band Stand - Eleanor Moore

21:00 - 00:00 The Jukebox - Benjie Mudie

00:00 - 03:00 Wasanga Mehana

SUNDAY

06:00 - 10:00 Sunday Breakfast with Phemelo Motene

10:00 - 13:00 Solid Gold - Kenny Maistry

13:00 - 16:00 Solid Gold - Alex Jay

16:00 - 19:00 Solid Gold - Nonn Botha

19:00 - 21:00 Sports Talk - Mark Lewis

21:00 - 00:00 Talk at Nine - Gushwell Brooks

00:00 - 03:00 Late Night Talk - Aubrey Masango

03:00 - 06:00 Quereshini Naidoo

NOTES

*Mon

Late Night - Aubrey Masango: 00:00-04:00

Early Breakfast: 04:00-06:00

**Fri:

The Money Show: 18:00-19:00

Sports Talk: 19:00-20:00

*** Fri Night Talk - Lovelyn Nwadeyi : 20:00-23:00

****Fri Late Night – Gushwell Brooks: 23:00-03:00

702 Line-up & Key Features

Small Business

Awards

Just Cooking

Medical Miracles

Confronting

Racism

Face to Face

with Success

Business

Unusual

Africa Connected

Random Acts

Of Kindness

Solid Gold Business Unusual

Make Money

Mondays

1 October 2016