AudienceDecember 2017

Profile

947

947 is a hot adult contemporary music station

based in Johannesburg with listeners of all races

living in Gauteng. The station targets LSM 7 – 10

listeners between the ages of 25 – 54.

947 believes that there are epic experiences to

be had in Joburg. Its awesomeness is unlocked

through optimism, energy, curiosity and of course

the right connections. We LOVE this city, we are

connected, and we’d love to be the fun friend

that shows listeners how to do Joburg right.

The station delivers a mix of current popular hits,

South African music hits and tracks from the 90s

and 2000s.

We will connect you the awesome side of

Joburg, through our music, fun, friendly

personalities, and epic events. Thanks to our

many

If you love Joburg, then 947 LOVES you!

Our stations deliver

Purchase PowerHighest average household income.

0 10,000 20,000 30,000 40,000

Jozi FM

Lesedi

Ukhozi

YFM

Metro

Kaya

Power

5FM

Jacaranda

947

702

Ave. HHI ZAR

Source : BRC RAMS, Apr 2017– Sep 2017,GP

Location

947 has the highest percentage of listeners that listen in car.

Tuned in, engaged, mobile and ready to respond to triggers and impulse purchases

74%

81%

84%

88%

88%

92%

93%

94%

95%

95%

97%

98%

98%

Classic

Jacaranda

947

702

5FM

Power

SAfm

YFM

Kaya

Metro

Jozi FM

Lesedi

Ukhozi

Home

31%

45%

48%

55%

57%

61%

62%

67%

71%

71%

75%

Lesedi

Jozi FM

Ukhozi

Metro

Power

Kaya

YFM

Jacaranda

5FM

947

702

Vehicle

11%

12%

16%

17%

18%

19%

19%

20%

21%

22%

22%

31%

48%

Lesedi

Jozi FM

Classic

Jacaranda

Ukhozi

YFM

Metro

5FM

947

702

Kaya

Power

SAfm

Work

3%

4%

4%

4%

5%

7%

7%

7%

8%

8%

11%

13%

22%

Classic

Jacaranda

702

Jozi FM

Lesedi

947

Metro

5FM

Ukhozi

Kaya

Power

YFM

SAfm

Other

Highest ‘in car’ listening

Source : BRC RAMS, Apr 2017– Sep 2017,GP

Audience Reach & Profile

0

50

100

150

200

250

300

350

0%

5%

10%

15%

20%

25%

30%

35%

SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10

Lis

tener

% o

f S

EM

SEM % Index GP

SEMAge

0

20

40

60

80

100

120

0%

5%

10%

15%

20%

25%

30%

35%

15-24 25-34 35-44 45-54 55-64 65+

Lis

tener

% A

ge

Age % Index GP Ave. Age 38

Audience

Ind

ex

Day Cume. Mon-Sun (00:00-24:00) 545,000

7 Day Cume. Mon-Sun (00:00-24:00) 825,000

4 Week Cume. Mon–Sun (00:00-24:00) 964,000

Day Cume. Mon–Fri (00:00–24:00) 554,000

Day Cume. Saturday (00:00–24:00) 540,000

Day Cume. Sunday (00:00–24:00) 502,000

Source : BRC RAMS, Apr 2017– Sep 2017,GP

0

50

100

150

200

250

300

350

0%

5%

10%

15%

20%

25%

30%

35%

LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10

Lis

tener

% o

f LS

M

LSM % Index GP

LSM

Ind

ex

Ind

ex

Audience Reach & Profile

Source : BRC RAMS, Apr 2017 – Sep 2017

TGI SA 2016C GP

Gender

47% 53%

88%

11%

1%

Metro

Urban

Rural

Community Size

Parents

71% Are parents

Location

8%

21%

71%

84%

0% 20% 40% 60% 80% 100%

Other

Work

Vehicle

Home

Purchase Decision

89% Mainly or partly

responsible for

shopping in the

household.

78% Radio

Device

31% Mobile phone

67% Vehicle radio

Ethnicity

46% ACI (Black)

25%

54%

10%

11%

African

White

Indian

Coloured

The 947 Breakfast Club

with Anele reaches over

160,000 listeners at it’s

peak.

Mid morning’s deliver over

106,000 listeners daily and

the 947 Xpress Drive with

Darren builds listenership,

peaking at 80,000 between

17:15 – 17:30.

The Weekend Breakfast

with Rob Vember draws up

to 161,000 listeners in the

morning.

Listening Pattern01:00 06:00 11:00 16:00 21:00

Source : BRC RAMS, Apr 2017– Sep 2017

0

20

40

60

80

100

120

140

160

180

000

0-0

01

5

003

0-0

04

5

010

0-0

11

5

013

0-0

14

5

020

0-0

21

5

023

0-0

24

5

030

0-0

31

5

033

0-0

34

5

040

0-0

41

5

043

0-0

44

5

050

0-0

51

5

053

0-0

54

5

060

0-0

61

5

063

0-0

64

5

070

0-0

71

5

073

0-0

74

5

080

0-0

81

5

083

0-0

84

5

090

0-0

91

5

093

0-0

94

5

100

0-1

01

5

103

0-1

04

5

110

0-1

11

5

113

0-1

14

5

120

0-1

21

5

123

0-1

24

5

130

0-1

31

5

133

0-1

34

5

140

0-1

41

5

143

0-1

44

5

150

0-1

51

5

153

0-1

54

5

160

0-1

61

5

163

0-1

64

5

170

0-1

71

5

173

0-1

74

5

180

0-1

81

5

183

0-1

84

5

190

0-1

91

5

193

0-1

94

5

200

0-2

01

5

203

0-2

04

5

210

0-2

11

5

213

0-2

14

5

220

0-2

21

5

223

0-2

24

5

230

0-2

31

5

233

0-2

34

5

Audie

nces in ‘000

Mon-Fri Sat Sun

Saturday Day CUMEMon – Fri Ave. Day CUME

Daypart Audience

05:00-06:00 145,000

06:00-09:00 586,000

09:00-12:00 441,000

12:00-15:00 354,000

15:00-19:00 476,000

19:00-22:00 201,000

22:00-00:00 78,000

00:00-04:00 28,000

Daypart Audience

05:00-06:00 31,000

06:00-10:00 328,000

10:00-14:00 225,000

14:00-18:00 193,000

18:00-21:00 114,000

21:00-00:00 44,000

00:00-04:00 13,000

Daypart Audience

05:00-06:00 36,000

06:00-10:00 303,000

10:00-14:00 210,000

14:00-18:00 159,000

18:00-21:00 109,000

21:00-00:00 32,000

00:00-04:00 9,000

Sunday Day CUME

Source : BRC RAMS, Apr 2017 – Sep 2017

Google Analytics, Triton Digital, Facebook, Twitter

The Numbers

Website (Nov 2017)

Unique Users 198,450

Page Impressions 536,182

Social Media (Nov 2017)

Twitter Followers 306,345

Facebook Fans 224,734

Newsletters (Nov 2017)

947 101,141

Streaming (Nov 2017)

Session Starts 594,178

Listener CUME 115,687

Ave. TSL 1:09

Line UpEffective 15 Jan 2018

01:00-05:00 Essential 947

05:00-06:00 Alex Caige

06:00-09:00947 Breakfast Club with Anele, Frankie, Thembekile, Alex and

Cindy

09:00-10:00 947 Beats @ Work

10:00-15:00 Ayanda MVP

15:00-16:00 947 Beats @ Work

16:00-19:00 947 Xpress Drive with Greg and Lucky

19:00-22:00 Monday -Thursday : The Night Show with Zweli and Mantsoe

22:00-01:00 MAC G

19:00-22:00 * Friday : Bloc Party

19:00-01:00 * Friday - Saturday : Bloc Party with MAC G

06:00-10:00 Weekend Breakfast with Rob Vember

10:00-14:00 Coca Cola Top 40 SA with Zweli and Mantsoe

14:00-18:00 Ayanda MVP

18:00-21:00 947 Bloc Party

21:00-01:00 947 Bloc Party with MAC G

06:00-10:00 Weekend Breakfast with Rob Vember

10:00-18:00 947 Sunday Music-Love Sundays

18:00-20:00 eUnite with Euphonik

20:00-22:00 Karabo Ntshweng

Weekdays

Saturdays

Sundays

www.primediabroadcasting.co.za

Go to our website, where you will find:

• Audience profiles

• Footprints

• Case studies

• and more…