BRC RAMS : April 2019 - March 2020

For the Curious

702 is South Africa’s leading platform for all sectors of

society to freely express their opinions and hear every

side of the story.

Our spirited talk shows are never dull and often

contentious, with seasoned presenters like Bongani

Bingwa, Joanne Joseph and Eusebius McKaiser

fearlessly shining light on some of the country’s most

pressing issues and using their voices as instruments

of change.

On weekends, we take a breather from hard news with

a soulful mix of music and lifestyle content.

We also keep you connected to what’s happening in

your world by bringing you the latest news, sport and

traffic updates on the web, in your social feeds and on

the go with podcasts featuring the best moments of our

shows.

Tune into 702 on 92.7 FM to join the conversation.

702 is the biggest talk

radio station in the

country.

Source : BRC RAMS, Apr 2019 – Mar 2020

79% of the 702 audience

are in SEM 8-10.

Source : BRC RAMS, Apr 2019 – Mar 2020

92% of the 702 audience

are employed on a full or

part time basis.

Source : BRC RAMS, Apr 2019 – Mar 2020

702 website had over 800

000 unique browsers in

May 2020.

Source : Google Analytics, Triton Digital

702 boasts the highest average household income of all stations in Gauteng

Source : BRC RAMS, Apr 2019 - Mar 2020, GP

7,619

8,258

8,522

14,196

15,499

16,045

19,473

21,844

23,049

25,122

27,367

34,169

R0 R10,000 R20,000 R30,000 R40,000

Thobela FM

Lesedi FM

Ukhozi FM

Metro FM

Radio 2000

Kaya FM 95.9

Power 98.7

SAfm

Jacaranda FM

5FM

947

702

Ave. Household Income

4%

5%

5%

16%

19%

21%

26%

27%

27%

30%

39%

43%

0% 10% 20% 30% 40% 50%

Thobela FM

Ukhozi FM

Lesedi FM

Metro FM

Kaya FM 95.9

Radio 2000

Power 98.7

Jacaranda FM

5FM

947

SAfm

702

% of listeners with a tertiary qualification

702 listeners are well educated and economically active - boasting the lowest rate of unemployment

and the highest rate of listeners with a tertiary qualification. (Compared to commercial radio stations in Gauteng)

8%

10%

11%

11%

13%

14%

17%

21%

22%

30%

30%

32%

0% 10% 20% 30% 40% 50%

702

Jacaranda FM

SAfm

947

Power 98.7

5FM

Kaya FM 95.9

Radio 2000

Metro FM

Lesedi FM

Ukhozi FM

Thobela FM

% of unemployed listeners

Source : BRC RAMS, Apr 2019 - Mar 2020

0

100

200

300

400

500

600

0%

10%

20%

30%

40%

50%

60%

Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5

Index

Lis

tener

% o

f S

EM

SEM % Index

0

50

100

150

200

0%

5%

10%

15%

20%

25%

30%

15-24 25-34 35-44 45-54 55-64 65+

Index

Lis

tener

% A

ge

Age % Index

251,000

401,000

511,000

257,000

245,000

227,000

7 Day Cume. Mon-Sun (00:00-24:00)

Day Cume. Mon-Sun (00:00-24:00)

Day Cume. Sunday (00:00–24:00)

Day Cume. Saturday (00:00–24:00)

Day Cume. Mon–Fri (00:00–24:00)

4 Week Cume. Mon–Sun (00:00-24:00)

Audience

Age SEM

LSM

0

100

200

300

400

500

600

0%

5%

10%

15%

20%

25%

30%

35%

40%

LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10

Index

Lis

tener

% o

f LS

M

LSM % Index

Source : BRC RAMS, Apr 2019 - Mar 2020

Average Age : 44

61%39%

Source : BRC RAMS, Apr 2019 - Mar 2020

TGISA 2019 A

Community Size Device

Radio

Mobile phone

Vehicle radio

Location

Ethnicity

ACI (Black)

Gender Parents

Are parents/

guardians

Purchase Decision

Mainly or partly

responsible for

shopping in the

household.

90%

10% 0%

Metro

Urban

Rural

77%

25%

67% 6%

25%

71%

85%

0% 20% 40% 60% 80% 100%

Other

Work

Vehicle

Home

32%

44%

13%

11%

African

White

Indian

Coloured

56% 64%93%

0

20

40

60

80

Au

die

nce

s in ‘00

0

702 reaches just under 73,000 listeners on average at its peak in the breakfast drive - building listenership from as early as 05:00 and running to 09:00. Eusebius follows the

Breakfast drive with a robust debate reaching 49 000 at its peak. The Midday Report reaches 41 000 at its peak. In the afternoon with Azania’s more lifestyle driven show.

Weekdays close with an early evening lift between 16:00 -17:45 in the Afternoon Drive. The Money Show with Bruce Whitfield runs from 18:00 -20:00, which also attracts a

sophisticated digital and podcast audience.

Early

BfastEusebius Aubrey Masango

Fri M SSports

Talk

M-Thu

Bfast with

Bongani

C.

MAzania Joanne Joseph

Money

Show

Source : BRC RAMS, Apr 2019 - Mar 2020

Saturdays deliver the highest audience on the Weekend Breakfast with Refilwe Mpakanyane. Kenny Maistry delivers the second highest audience of 56 000

at its peak at 10:45 to 11:00.

0

20

40

60

80

100

Au

die

nce

s in ‘00

0

Bfast with Refilwe Kenny Maistry Nonn Botha Unplugged JukeboxThis is

Africa

Source : BRC RAMS, Apr 2019 - Mar 2020

Best of 702

0

20

40

60

80

100

Au

die

nce

s in ‘00

0

The Weekend Breakfast with Refilwe Mpankanyane on Sundays reaches 54 000 listeners on average at its peak. Kenny Maistry delivers the highest Soulful

Sundays audience at 10:45-11:00, followed by Nonn Botha in the early evening.

Breakfast with Refilwe Paul MtiraraBuhle

MaduliniNonn Botha

Gushwell

BrooksKenny Maistry

Source : BRC RAMS, Apr 2019 - Mar 2020

Best of 702

Saturday Day CUME

Daypart Audience

05:00-06:00 19,000

06:00-10:00 152,000

10:00-14:00 99,000

14:00-18:00 87,000

18:00-21:00 67,000

21:00-24:00 17,000

00:00-04:00 5,000

04:00-05:00 4,000

Mon – Fri Week CUME

Daypart Audience

05:00-06:00 35,000

06:00-09:00 229,000

09:00-12:00 176,000

12:00-13:00 91,000

13:00-15:00 109,000

15:00-18:00 156,000

18:00-20:00 97,000

20:00-22:00 51,000

Source : BRC RAMS, Apr 2019 - Mar 2020

Google Analytics, Triton Digital, Facebook, Twitter

Daypart Audience

05:00-06:00 13,000

06:00-10:00 125,000

10:00-14:00 112,000

14:00-18:00 87,000

18:00-21:00 55,000

21:00-24:00 16,000

00:00-04:00 5,000

04:00-05:00 2,000

Sunday Day CUME

Google Analytics, Triton Digital, Facebook, Twitter

Sunday Day CUMEWebsite (May 2020)

Unique Users 815 359

Page Impressions 1 519 515

Social Media (May 2020)

Twitter Followers 763 573

Facebook Fans 284 835

Newsletters (May 2020)

702 77 602

Business Wrap 36 247

EWN 111 834

Streaming (April 2020)

Session Starts 1 028 071

Listener CUME 257 683

Ave. TSL 00:38

Gauteng

04:00-06:00 Early Breakfast

06:00-09:00 Breakfast with Bongani Bingwa

09:00-12:00 The Eusebius McKaiser Show

12:00-13:00 The Midday Report with Clement Manyathela

13:00-15:00 The Azania Mosaka Show

15:00-18:00 Afternoon Drive with Joanne Joseph

18:00-20:00 The Money Show with Bruce Whitfield (Mon-Thu)

20:00-00:00 Night Talk with Aubrey (Mon-Fri)

18:00-19:00 The Money Show with Bruce Whitfield (Fri)

19:00-20:00 Sports Talk with Buhle Madulini (Fri)

00:00-04:00 Late Night Talk (Mon-Thu)

00:00-06:00 Best of 702

06:00-10:00 Weekend Breakfast with Refilwe Mpakanyane

10:00-14:00 702 Music with Kenny Maistry

14:00-18:00 702 Music with Nonn Botha

18:00-20:00 This is Africa with Richard Nwamba

20:00-22:00 Best of Azania Mosaka Unplugged (Repeat)

22:00-24:00 The Jukebox

00:00-06:00 Best of 702

06:00-10:00 Weekend Breakfast with Refilwe Mpakanyane

10:00-13:00 Soulful Sundays with Kenny Maistry

13:00-16:00 Soulful Sundays with Paul Mtirara

16:00-19:00 Soulful Sundays with Nonn Botha

19:00-21:00 Sports Talk with Buhle Madulini

21:00-00:00 Night Talk with Gushwell Brooks

Weekdays

Saturdays

Sundays

www.primediabroadcasting.co.za

Visit our website to find Audience profiles, footprints, case studies and more.

We look forward to telling your story