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BRC RAMS, April 2019 March...
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BRC RAMS, April 2019 – March 2020
Transcript of BRC RAMS, April 2019 March...
BRC RAMS, April 2019 – March 2020
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Always the talk of the town, CapeTalk is the Western Cape’s
leading talk radio station. We’re unashamedly local and
defined by a purposeful way of life.
Local presenters like Kieno Kammies and John Maytham dig
deep into issues close to Capetonians’ hearts and inspire
positive change in our community.
From Upfront with Refilwe Moloto to The Money Show with
Bruce Whitfield, CapeTalk brings you round-the-clock national
news coverage and valuable insights into the world.
CapeTalk challenges, inspires and provokes, stimulating
vigorous debate on a variety of topics.
Most importantly, CapeTalk delivers real purchase power, attracting audience with the 2nd
highest average household income of all commercial stations in Western Cape.
9,026
10,615
11,065
13,002
13,361
15,423
19,955
20,656
21,326
31,748
R0 R10,000 R20,000 R30,000 R40,000
Umhlobo Wenene FM (UWFM)
Radio 2000
Metro FM
Good Hope FM
RSG
Heart 104.9 FM
5FM
SAfm
CapeTalk
Smile 90.4FM
Ave. Household Income
Source : BRC RAMS, Apr 19 – Mar 2020, Western Cape
CapeTalk boasts the lowest rate of unemployment and the highest percentage of individuals that
have completed a tertiary degree of all commercial radio stations in Western Cape.
0%
0%
4%
8%
11%
13%
18%
20%
21%
23%
0% 20% 40%
SAfm
CapeTalk
Smile 90.4FM
5FM
RSG
Heart 104.9 FM
Good Hope FM
Metro FM
Radio 2000
Umhlobo Wenene FM(UWFM)
% of unemployed listeners
1%
6%
7%
8%
10%
14%
34%
39%
45%
52%
0% 20% 40% 60%
Umhlobo Wenene FM(UWFM)
Radio 2000
Good Hope FM
Heart 104.9 FM
Metro FM
RSG
5FM
SAfm
Smile 90.4FM
CapeTalk
% of listeners with a tertiary qualification
Source : BRC RAMS, Apr 19 – Mar 2020, Western Cape
50,000
68,000
73,000
52,000
49,000
45,000
7 Day Cume. Mon-Sun (00:00-24:00)
Day Cume. Mon-Sun (00:00-24:00)
Day Cume. Sunday (00:00–24:00)
Day Cume. Saturday (00:00–24:00)
Day Cume. Mon–Fri (00:00–24:00)
4 Week Cume. Mon–Sun (00:00-24:00)
LSMAudience
Age SEM
0
200
400
600
800
1,000
1,200
0%
10%
20%
30%
40%
50%
LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10
Index
Lis
tener
% o
f LS
M
LSM % Index
0
100
200
300
400
500
600
700
0%
10%
20%
30%
40%
50%
60%
15-24 25-34 35-44 45-54 55-64 65+
Index
Lis
tener
% A
ge
Age % Index
0
100
200
300
400
500
600
700
800
0%
20%
40%
60%
80%
100%
Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5
Index
Lis
tener
% o
f S
EM
SEM % IndexAve. Age 59
Source : BRC RAMS, Apr 19 – Mar 2020
64%36%
1%
76%
3%
20%
African
White
Indian
Coloured
Gender
Community Size
Parents
Are
parents/guardians
Location
Purchase Decision
Mainly or partly
responsible for
shopping in the
household.
Radio
Device
Mobile phone
Vehicle radio
Ethnicity
ACI (Black)
93%
7% 0%
Metro
Urban
Rural
90%
8%
54% 8%
9%
67%
86%
0% 20% 40% 60% 80% 100%
Other
Work
Vehicle
Home
24% 63%95%
Source : BRC RAMS, Apr 19 – Mar 2020
TGISA 2019A
0
5
10
15
20
25
Audie
nces in ‘000
Cape Talk listeners start building from 06:00 and start the morning with Refilwe Moloto and peak at 08:00 reaching 12,000 listeners on average in the morning drive.
The major peak is for The Money Show with Bruce Whitfield at 18:00 reaching 17,000 listeners on average.
Early Bfast
w Africa
Lunch w
Pippa
Today with Kieno
Kammies
Bfast with Refilwe
MolotoM R
Afternoon Drive w
John MaythamMoney Show
Tonight with Lester
Kiewit
Money
Show
Aubrey
Masango
Sports
Talk Late Night TalkOvernight
Live
Friday
Source : BRC RAMS, Apr 19 – Mar 2020
Saturdays deliver the greatest audience at 18:00 during Just the Hits reaching 11,000 listeners on average. Breakfast with Sarar-Jayne King delivers 10 000 listeners
on average at its peak.
0
5
10
15
20
25
Audie
nces in ‘000
Hour Special
Just the HitsBreakfast with Sarah-
Jayne King
The Magic Bus with
Shiloh Noone
Source : BRC RAMS, Apr 19 – Mar 2020
Just the Hits with Abongile
Nzelenzele
JH
with
Soul
0
5
10
15
20
25
Audie
nces in ‘000
SportsTalkJust the HitsBreakfast with Sarah-Jayne
King
Just
the
Hits
Best of
CapeTalk
Just the
Hits with
Soul
Source : BRC RAMS, Apr 19 – Mar 2020
Sundays deliver the greatest audience at 14:00 during Just the Hits with Abongile Nzelenzele reaching 10,000 listeners on average. CapeTalk’s Just the Hits delivers
10 000 listeners on average at its peak.
Just the Hits with Abongile
Nzelenzele
Daypart Audience
05:00-06:00 2,000
06:00-10:00 20,000
10:00-14:00 24,000
14:00-18:00 23,000
18:00-21:00 19,000
21:00-24:00 10,000
00:00-04:00 1,000
04:00-05:00 0
Daypart Audience
05:00-06:00 3,000
06:00-10:00 27,000
10:00-14:00 17,000
14:00-18:00 20,000
18:00-21:00 19,000
21:00-24:00 10,000
00:00-04:00 1,000
04:00-05:00 1,000
Saturday Day CUME Mon – Fri Week CUME
Daypart Audience
05:00-06:00 6,000
06:00-09:00 37,000
09:00-12:00 38,000
12:00-13:00 26,000
13:00-15:00 29,000
15:00-18:00 40,000
18:00-20:00 43,000
20:00-22:00 23,000
Sunday Day CUME
Google Analytics, Triton Digital, Facebook, Twitter
Website (May 2020)
Unique Users 1 484 628
Page Impressions 2 832 234
Social Media (May 2020)
Twitter Followers 233 874
Facebook Fans 54 577
Newsletters (May 2020)
CapeTalk 15 599
Business Wrap 36 247
EWN 111 834
Streaming (Apr 2020)
Session Starts 596 926
Listener CUME 124 034
Ave. TSL 00:41
Source : BRC RAMS, Apr 19 – Mar 2020
Cape Town
Weekdays01:00-04:00 Best of Cape Talk
04:00-06:00 Early Breakfast with Africa Melane
06:00-09:00 Breakfast with Refilwe Moloto
09:00-12:00 Today with Kieno Kammies
12:00-13:00 The Midday Report with Lester Kiewit
13:00-15:00 Lunch with Pippa Hudson
15:00-18:00 Afternoon Drive with John Maytham
18:00-20:00 The Money Show with Bruce Whitfield (Mon-Thu)
18:00-19:00 The Money Show with Bruce Whitfield (Fri)
19:00 - 20:00 Sports Talk with Buhle Madulini (Fri)
20:00-22:00 Tonight with Lester Kiewit (Mon-Thu)
22:00-00:00 The Aubrey Masango Show (Mon-Thu)
20:00:00-00:00 The Aubrey Masango Show (Fri)
Saturdays00:00-06:00 Best of CapeTalk
06:00-10:00 Weekend Breakfast with Sarah-Jayne King
10:00-11:00 An Hour with a Special Guest on Just the Hits
11:00-15:00 Just the Hits with Abongile Nzelenzele
15:00-20:00 Just the Hits
20:00-21:00 Just the Hits with Soul
21:00-24:00 The Magic Bus with Shiloh Noone
Sundays 00:00-06:00 Best of CapeTalk
06:00-10:00 Weekend Breakfast with Sarah-Jayne King
10:00-11:00 Just The Hits
11:00-15:00 Just The Hits with Abongile Nzelenzele
15:00-19:00 Just the Hits
19:00-21:00 Sports Talk (new simucalst show coming)
21:00-23:00 Best of CapeTalk
23:00-24:00 Just the Hits with Soul
www.primediabroadcasting.co.za
Visit our website to find Audience profiles,
Footprints, Case studies and more.
We look forward to telling your story…
