BRC RAMS, April 2019 – March 2020

The most music. Feel great.

Kfm is where you’ll find the most music, larger-than-life

personalities and compelling content that connects you with

what’s happening in the Mother City.

As the Western Cape’s largest regional radio station, we’re truly

the soundtrack of the Cape, bringing you all your favourite

beats all day long.

Weekday mornings start with a wake-up call by Liezel van der

Westhuizen, then Darren, Sherlin, and Sibs dish up a breakfast

show filled with traffic, sport, news and Whackhead’s legendary

Prank Call.

Tracey Lange takes you through to noon, when EB Inglis and

The Flash Drive with Carl Wastie will make the rest of the

workday fly by. Brandon Leigh keeps the beats going late into

the night.

Tune into Kfm on 94.5 FM for the music you love, the news you

need to know and plenty of laughs to keep you smiling through

the day.

KFM remains the

number 1

commercial radio

station in the

Western Cape

Source : BRC RAMS, Apr 19 – Mar 2020, Western Cape

Almost 60% of

kfm audience are

in SEM 7-10.

Source : BRC RAMS, Apr 19 – Mar 2020, Western Cape

Over 40% of KFM

listeners tune in

from their

vehicles.

Source : BRC RAMS, Apr 19 – Mar 2020, Western Cape

KFM streaming

figures have

grown by 13%

year-on-year (Apr

2020 vs Apr 2019)

Source: Google Analytics, Triton Digital and Narrative

AGE

AUDIENCE

SEM

LSM

695,000

943,000

1,059,000

702,000

688,000

663,000

7 Day Cume. Mon-Sun (00:00-24:00)

Day Cume. Mon-Sun (00:00-24:00)

Day Cume. Sunday (00:00–24:00)

Day Cume. Saturday (00:00–24:00)

Day Cume. Mon–Fri (00:00–24:00)

4 Week Cume. Mon–Sun (00:00-24:00)

0

20

40

60

80

100

120

140

0%

5%

10%

15%

20%

25%

15-24 25-34 35-44 45-54 55-64 65+

Index

Lis

tener

% A

ge

Age % Index Ave. Age 38

0

50

100

150

200

250

0%

10%

20%

30%

40%

50%

Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5

Index

Lis

tener

% o

f S

EM

SEM % Index

0

50

100

150

200

250

300

350

0%

10%

20%

30%

40%

50%

LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10

Index

Lis

tener

% o

f LS

M

LSM % Index

Source : BRC RAMS, Apr 19 – Mar 2020

Gender

Community Size

Parents

Location

Purchase Decision

Device

Ethnicity

Are

parents/guardians

Mainly or partly

responsible for

shopping in the

household.

Radio

Mobile phone

Vehicle radio

ACI (Black)

44%

42%

14%

Metro

Urban

Rural

88%

27%

39% 21%

28%

43%

95%

0% 50% 100%

Other

Work

Vehicle

Home

14%

23%

2%

61%

African

White

Indian

Coloured

77%

47% 54%

55%78%

Source : BRC RAMS, Apr 19 – Mar 2020

TGISA 2019A

0

20

40

60

80

100

120

140

160

180

200

220

Au

die

nce

s in ‘00

0

Mon-Fri

Kfm reaches 125,000 listeners in the breakfast drive, building audiences from 06:00. Mid-mornings with Tracey delivers 192 000 listeners at

10:00-10:15. The Flash Drive reaches 150,000 on average at its peak.

E M Kfm Mornings EB Inglis Flash Drive Late Nights Tracey KFM Nights

Source : BRC RAMS, Apr 19 – Mar 2020

0

20

40

60

80

100

120

140

160

180

200

220

240

Au

die

nce

s in ‘00

0

Sat

Top 40 SA reaches 209 000 listeners on average at 10:00-10:15.

Early Wknd Bfast Bfast with EB Mitch MatyanaKfm Top40 With Carl Bloc Party-MamohauBloc Party

(Automated)

Source : BRC RAMS, Apr 19 – Mar 2020

0

20

40

60

80

100

120

140

160

180

200

220

240

260A

ud

ien

ce

s in

‘0

00

Sundays deliver the highest audience during Brandon Leigh’s show reaching 228 000 listeners at 10:15-10:30.

Early Wknd Bfast Sunday Breakfast Brandon Leigh Tim Thabethe Sunday Love Songs Automated

Source : BRC RAMS, Apr 19 – Mar 2020

Google Analytics, Triton Digital, Facebook, Twitter

Website (May 2020)

Unique Users 333 557

Page Impressions 779 232

Social Media (May 2020)

Twitter Followers 354 242

Facebook Fans 200 464

Newsletters (May 2020)

Kfm 32 141

Business Wrap 36 247

EWN 111 834

Streaming (Apr 2020)

Session Starts 687 770

Listener CUME 147 963

Ave. TSL 01:03

Source : BRC RAMS, Apr 19 – Mar 2020

Mon – Fri Week CUME

Daypart Audience

00:00-05:00 95,000

05:00-06:00 99,000

06:00-09:00 533,000

09:00-12:00 615,000

12:00-15:00 649,000

15:00-19:00 693,000

19:00-22:00 558,000

22:00-24:00 229,000

Saturday Day CUME

Daypart Audience

00:00-05:00 28,000

05:00-06:00 29,000

06:00-10:00 333,000

10:00-14:00 397,000

14:00-18:00 325,000

18:00-21:00 309,000

21:00-24:00 137,000

Daypart Audience

00:00-05:00 32,000

05:00-06:00 32,000

06:00-10:00 329,000

10:00-14:00 404,000

14:00-18:00 317,000

18:00-21:00 344,000

21:00-24:00 116,000

Sunday Day CUME

Weekdays05:00 - 06:00 Early Mornings with Liezel van der Westhuizen

06:00 - 09:00 Kfm Mornings with Darren, Sherlin, and Sibs

09:00 - 12:00 Mid-Mornings with Tracey Lange

12:00 - 15:00 Lunch with EB Inglis

15:00 - 19:00 The Flash Drive with Carl Wastie

19:00 - 22:00 Kfm Nights with Brandon Leigh

22:00 - 01:00 The Most Music for your late nights

01:00 - 05:00 The Best of the Cape

Saturdays01:00 - 04:00 Kfm Weekend Overnights with Mitch Matyana

04:00 - 07:00 Jonathan Duguid

07:00 - 10:00 Weekend Breakfast with EB Inglis

10:00 - 14:00 Kfm Top40 SA with Carl Wastie

14:00 - 18:00 Mitch Matyana

18:00 - 21:00 The BLOK party with Mamohau Seseane

21:00 - 01:00 The BLOC party

Sundays 01:00 - 04:00 Mitch Matyana

04: 00 - 07:00 Jonathan Duguid

07:00 - 10:00 Sunday Breakfast with Saskia Falken

10:00 - 15:00 Sundays with Brandon Leigh

15:00-19:00 FreshSundaze with DJ Fresh

19:00 - 22:00 Sunday Love Songs with Mamohau Seseane

22:00 - 01:00 Automated

www.primediabroadcasting.co.za

Visit our website to find Audience profiles, Footprints,

Case studies and more. We look forward to telling your

story…