BRC RAMS: January 2019 - June 2019

If you love Joburg, 947 loves you.

If Joburg is South Africa’s heart, then 947 is its racing

pulse. We’re here to keep you in sync with the city and

get you moving to your favourite tracks all day and all

night.

Let Alex Caige wake you up with a smile, then sit

down for breakfast with Anele and her always-

entertaining crew. When you get to work, we’ll be

there to bring the beats and the city’s hottest

happenings, courtesy of Ayanda MVP. Catch a lift

home with Fresh (The Big Dawg) and Mantsoe, then

just as you knock off, it’s time for Zweli to step up and

keep things going.

And we’re not just all talk – join us on your favourite

social sites for hilarious videos, competitions and

more! We’re also proud to bring you the most epic

party of the year and Gauteng’s biggest racing event –

Huawei Joburg Day and the Ride Joburg Challenge.

Tune into 94.7 FM every day and never miss a beat!

947 is the biggest

regional commercial

radio station in

Gauteng.

Source: BRC RAMS, Jan 2019-Jun 2019

,

80% of the 947

audience are in

SEM 8-10.

Source: BRC RAMS, Jan 2019-Jun 2019

86% of the 947

audience are

employed on a

full or part basis.

Source: BRC RAMS, Jan 2019-Jun 2019

Following sister station 702, 947 boasts the second highest average household income of all stations

in Gauteng

7 163

7 392

7 486

8 160

12 027

13 713

16 844

17 728

23 740

24 325

30 347

32 897

R0 R10 000 R20 000 R30 000 R40 000

Thobela FM

Motsweding FM

Lesedi FM

Ukhozi FM

YFM 99.2

Metro FM

Kaya FM 95.9

Power 98.7

Jacaranda FM

5FM

947

702

Ave. Household Income

Source: BRC RAMS, Jan 2019-Jun 2019

Like sister station 702, 947 listeners are well educated and economically active.

5%

5%

7%

7%

11%

17%

20%

27%

28%

30%

30%

42%

0% 10% 20% 30% 40% 50%

Thobela FM

Ukhozi FM

Motsweding FM

Lesedi FM

YFM 99.2

Metro FM

Kaya FM 95.9

Jacaranda FM

947

5FM

Power 98.7

702

% of listeners with a tertiary qualification

8%

10%

14%

15%

19%

21%

22%

26%

29%

30%

30%

31%

0% 10% 20% 30% 40% 50%

702

Jacaranda FM

Power 98.7

947

Kaya FM 95.9

5FM

Metro FM

YFM 99.2

Motsweding FM

Thobela FM

Ukhozi FM

Lesedi FM

% of unemployed listeners

Source: BRC RAMS, Jan 2019-Jun 2019

578,000

894,000

1,089,000

600,000

528,000

517,000

7 Day Cume. Mon-Sun (00:00-24:00)

Day Cume. Mon-Sun (00:00-24:00)

Day Cume. Sunday (00:00–24:00)

Day Cume. Saturday (00:00–24:00)

Day Cume. Mon–Fri (00:00–24:00)

4 Week Cume. Mon–Sun (00:00-24:00)

Audience

Age SEM

LSM

0

100

200

300

400

500

600

700

0%

5%

10%

15%

20%

25%

30%

35%

40%

LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM10

Index

Lis

tener

% o

f LS

M

LSM % Index

0

50

100

150

0%

5%

10%

15%

20%

25%

30%

35%

15-24 25-34 35-44 45-54 55-64 65+

Index

Lis

tener

% A

ge

Age % Index Ave. Age 38

0

100

200

300

400

500

600

0%

10%

20%

30%

40%

50%

60%

Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5

Index

Lis

tener

% o

f S

EM

SEM % Index

Source: BRC RAMS, Jan 2019-Jun 2019

29%

50%

11%

10%

African

White

Indian

Coloured

Gender Parents

Are

parents/guardians

Location

Purchase Decision

Mainly or partly

responsible for

shopping in the

household.

Radio

Mobile phone

Vehicle radio

Ethnicity

ACI (Black)

Community Size Device

80%

18%2%

Metro

Urban

Rural

77%

29%

60%5%

18%

66%

85%

0% 20% 40% 60% 80% 100%

Other

Work

Vehicle

Home

50%

45% 55%

63%87%

Source: BRC RAMS, Jan 2019-Jun 2019

TGISA 2018 C

0

20

40

60

80

100

120

140

160

180

200

220

Au

die

nce

s in ‘00

0

The 947 Breakfast Club with Anele reaches 189,000 listeners on average at it’s peak.

Mid mornings deliver up to 137,000 listeners and the Afternoon Drive reaches a high of 80,000 between 17h30 – 17h45.

Source: BRC RAMS, Jan 2019-Jun 2019

A

C947 Bfast Club

Andy

MaqondwanaAyanda MVP

M-Thu : 947

Date Night Various Fresh on 947

M-Thu: Nights

With Zweli

Bloc Party w

KaraboFri Bloc Party w

Chrizz Beatz

0

20

40

60

80

100

120

140

160

180

200

220

Au

die

nce

s in ‘00

0

The Weekend Breakfast with Hulisani and Lusky draws up to 173,000 listeners in the morning. The Coca-Cola Top40SA delivers 160

000 listeners on average at its peak.

Source: BRC RAMS, Jan 2019-Jun 2019

Nick Explicit CocaCola Top 40 Bloc Party w Chrizz BeatzVarious Bloc Party w KaraboWKND Bfast with

Hulisani & LuskyMmasea

0

20

40

60

80

100

120

140

160

180

200

220

Au

die

nce

s in ‘00

0

The Weekend Breakfast with Hulisani and Lusky draws up to 180,000 listeners on Sundays. 947 Sundays Nonstop Hits delivers 147 000

listeners between 10:15-10:30.

Source: BRC RAMS, Jan 2019-Jun 2019

Various Nick ExplicitWKND Bfast with

Hulisani and Lusky947 Loves Sundays (Music Mix) eUnite Various

Daypart Audience

00:00-05:00 16,000

05:00-06:00 22,000

06:00-10:00 264,000

10:00-14:00 227,000

14:00-18:00 135,000

18:00-21:00 100,000

21:00-24:00 40,000

Sunday Day CUME

Google Analytics, Triton Digital, Facebook, Twitter

Mon – Fri Week CUME

Daypart Audience

00:00-05:00 48,000

05:00-06:00 202,000

06:00-09:00 624,000

09:00-12:00 439,000

12:00-15:00 342,000

15:00-19:00 476,000

19:00-22:00 268,000

22:00-24:00 84,000

Saturday Day CUME

Daypart Audience

00:00-05:00 23,000

05:00-06:00 10,000

06:00-10:00 289,000

10:00-14:00 206,000

14:00-18:00 151,000

18:00-21:00 100,000

21:00-24:00 49,000

Source: BRC RAMS, Jan 2019-Jun 2019

Website (August 2019)

Unique Users 137 038

Page Impressions 596 727

Social Media (August 2019)

Twitter Followers 348 608

Facebook Fans 249 550

Newsletters (August 2019)

947 123 774

Business Wrap 28 325

EWN 115 958

Streaming (August 2019)

Session Starts 578 269

Listener CUME 130 091

Ave. TSL 01:28

Johannesburg

Johannesburg

Weekdays

01:00-05:00 Essential 947

05:00-06:00 Alex Caige

06:00-09:00 947 Breakfast Club

09:00-12:00 Andy Maqondwana

12:00-15:00 Ayanda MVP

15:00-19:00 Fresh on 947

19:00-22:00 Mon -Thu : Nights with Zweli

22:00-00:00 Mon-Thu: 947 Date Night

19:00-22:00 Fri: 947 Bloc Party Part 1 with Karabo Ntshweng

22:00-00:00 Fri: 947 Bloc Party Part 2 with Chrizz Beatz

Saturdays

01:00-04:00 Various

04:00-07:00 Nick Explicit

07:00-10:00 947 Weekend Breakfast Show with Hulisani and Lusky

10:00-14:00 Coca-Cola Top 40 SA with Zweli

14:00-18:00 The Big Weekend with Greg & Lucky

18:00-21:00 947 Bloc Party (Karabo Ntshweng)

21:00-00:00 947 Bloc Party (Chrizz Beatz)

Sundays

00:00-04:00 Various

04:00-07:00 Nick Explicit

07:00-10:00 947 Weekend Breakfast with Hulisani and Lusky

10:00-14:00 947 Sundays with Mmasea

14:00-18:00 The Big Weekend with Greg & Lucky

18:00-20:00 eUnite with Euphonik

20:00-00:00 947 Date Night

www.primediabroadcasting.co.za

Visit our website to find Audience

profiles, Footprints, Case studies and

more. We look forward to telling your

story…