AudienceMarch 2017

Profile

947 is Joburg amplified.

The city goes from zero to 100 in a splitsecond, and we move along with it.

947 reflects the lifestyle of an upwardlymobile, increasingly black audience. Boastinga listenership with the highest averagehousehold income in Gauteng, we deliverunparalleled purchasing power to advertisers.

947 connects to the city through a mix ofpopular contemporary hits, larger-than-lifepersonalities and epic omni-channelexperiences. Our audience is bold and sassy,trendy and fun. They are brand-conscious,materialistic, and highly receptive to bothtraditional and digital advertising.

Source : TGI 2015B/2016A

The 947 listener has the highest incidence ofin-car radio listening in the province, makingthem highly engaged and open to impulsepurchases.

They are tech-savvy, social media super-userswho vibe to the fast pace of Joburg andspend 4 hours a day connecting on socialmedia. More than 60% love technology andkeep up with technological developments.

They are adventurous, spontaneous,carefree and they live life to the full.

They take an active interest in their diet andlifestyle, with over 60% actively exercising tostay fit.

Source : TGI ….Source : TGI 2015B/2016A

Being Just like this blended city they inhabit,our audience is unashamedly ambitious, yetdownright authentic. They work as hard asthey play, and laugh as passionately as theycare.

947 is the platform that plugs them in toJoburg.

We go all out to bring them the city’s energy.From the entertaining to the serious, thespectacular and mind-blowing, we are all in.

For 947, it’s all or nothing.

Source : TGI 2015B/2016A

Our stations deliver

Purchase PowerHighest average household income.

0 5,000 10,000 15,000 20,000 25,000 30,000

Thobela

Lesedi

Ukhozi

Metro

Kaya

Power

Jacaranda

5FM

947

702

Ave. HHI ZAR

Source : BRC RAMS, Jul – Dec 2016

Source : BRC RAMS, Jul– Dec 2016

947 delivers an audience with a low rate of unemployment and a high propensity to have completed some level of tertiary education.

0% 5% 10% 15% 20% 25% 30% 35% 40%

Ukhozi

Lesedi

Thobela

Metro

Power

Kaya

5FM

Jacaranda

947

702

Tertiary Education

Our listeners are

Educated & Informed

Source : BRC RAMS, Jul – Dec 2016

Location

Tuned in, engaged, mobile and ready to

respond to triggers and impulse purchases

97

84

96

79

97

84

80

YFM

5FM

Kaya

Jacaranda

Metro

702

947

Home

53

69

54

66

49

72

75

YFM

5FM

Kaya

Jacaranda

Metro

702

947

Vehicle

16

18

21

19

16

21

21

YFM

5FM

Kaya

Jacaranda

Metro

702

947

Work

7

9

8

4

8

4

4

YFM

5FM

Kaya

Jacaranda

Metro

702

947

Other

Highest ‘in car’ listening

Audience Reach & Profile

Source : BRC RAMS, Jul – Dec 2016

0

100

200

300

400

500

600

700

0%

5%

10%

15%

20%

25%

30%

35%

LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10

List

en

er

% o

f LS

M

LSM % Index GP

LSMAge

0

50

100

150

0%

5%

10%

15%

20%

25%

30%

15-24 25-34 35-44 45-54 55-64 65+

List

ener

% A

ge

Age % Index GP Ave. Age 40

Ethnicity

46% ACI (Black)

26%

54%

13%

7%

African

White

Indian

Coloured

Audience

Ind

exInd

ex

Day Cume. Mon-Sun (00:00-24:00) 618,000

7 Day Cume. Mon-Sun (00:00-24:00) 891,000

4 Week Cume. Mon–Sun (00:00-24:00) 1,037,000

Day Cume. Mon–Fri (00:00–24:00) 647,000

Day Cume. Saturday (00:00–24:00) 562,000

Day Cume. Sunday (00:00–24:00) 534,000

Audience Reach & Profile

Source : BRC RAMS, Jul – Dec 2016

Gender

44% 56%

58% Married /

Living together

42% Single,

divorced,

widowed

Marital Status

85%

14%

1%

Urban

Small Urban

Rural

Community Size

Parents

71% Are parents

Location

4%

21%

75%

80%

0% 20% 40% 60% 80% 100%

Other

Work

Vehicle

Home

Purchase Decision

88% Main Shopper in

the House Hold

77% Radio

Device

21% Mobile phone

69% Vehicle radio

The Breakfast Express reaches over 220,000 listeners at it’s peak. Mid morning’s deliver over 100,000 listeners daily and the afternoon drive with Anele builds listenership, peaking between 17:00 –18:30.

The Weekend Breakfast with mornings deliver the second highest ratings after morning drive, drawing up to 180,000 listeners in the morning and maintains a robust listenership of over 60,000 throughout the day.

Listening Pattern

Source : BRC RAMS, Jul – Dec 2016

0

20

40

60

80

100

120

140

160

180

200

220

240

00

00-0

01

5

00

30-0

04

5

01

00-0

11

5

01

30-0

14

5

02

00-0

21

5

02

30-0

24

5

03

00-0

31

5

03

30-0

34

5

04

00-0

41

5

04

30-0

44

5

05

00-0

51

5

05

30-0

54

5

06

00-0

61

5

06

30-0

64

5

07

00-0

71

5

07

30-0

74

5

08

00-0

81

5

08

30-0

84

5

09

00-0

91

5

09

30-0

94

5

10

00-1

01

5

10

30-1

04

5

11

00-1

11

5

11

30-1

14

5

12

00-1

21

5

12

30-1

24

5

13

00-1

31

5

13

30-1

34

5

14

00-1

41

5

14

30-1

44

5

15

00-1

51

5

15

30-1

54

5

16

00-1

61

5

16

30-1

64

5

17

00-1

71

5

17

30-1

74

5

18

00-1

81

5

18

30-1

84

5

19

00-1

91

5

19

30-1

94

5

20

00-2

01

5

20

30-2

04

5

21

00-2

11

5

21

30-2

14

5

22

00-2

21

5

22

30-2

24

5

23

00-2

31

5

23

30-2

34

5

Au

die

nce

s in

‘00

0

Mon-Fri Sat Sun

01:00 06:00 11:00 16:00 21:00

The NumbersSaturday Day CUMEMon – Fri Week CUME

Daypart Audience

0400-0600 225,000

0600-0900 728,000

0900-1200 401,000

1200-1500 421,000

1500-1900 602,000

1900-2200 227,000

2200-2400 51,000

2400-2800 24,000

Daypart Audience

0400-0600 92,000

0600-1000 378,000

1000-1400 206,000

1400-1800 259,000

1800-2100 131,000

2100-2400 38,000

2400-2800 7,000

Daypart Audience

0400-0600 60,000

0600-1000 384,000

1000-1400 179,000

1400-1800 208,000

1800-2100 137,000

2100-2400 34,000

2400-2800 6,000

Sunday Day CUME

Website (February 2017)

Unique Users 89,537

Page Impressions 408,703

Social Media (February 2017

Twitter Followers 272,150

Facebook Fans 204,704

Newsletters (February 2017)

947 65,715

Streaming (January 2017)

Session Starts 515,092

Listener CUME 107,696

Ave. TSL 1:15

Source : BRC RAMS, Jul – Dec 2016

Google Analytics, Triton Digital, Facebook, Twitter

Low Listener Duplication

696,000

72%

791,000

94%1,109,000

79%

1,000

43,000152,000

9,000

891,000 (947 total 1 week cume)

843,000 (Kaya total 1 week cume)

1,270,000(Jac 1 week cume)

Source : BRC RAMS, Jul – Dec 2016

Line Up01:00-04:00 Various

04:00-06:00 Zama Dube

Breakfast Xpress with Darren Simpson,Brad O'Regan

Vin Deysel,Philicity Reeken and Jacob Moshokoa

09:00-12:00 Stacey Norman Live

12:00-15:00 Greg and Lucky

15:00-19:00 94.7 Drive with Anele Mdoda

19:00-22:00 Monday -Thursday : The Night Show with Zweli and Mantsoe

22:00-01:00 MAC G

19:00-22:00 * Friday : Bloc Party with Sizwe Dhlomo

19:00-01:00 * Friday - Saturday : Bloc Party with MAC G

01:00-04:00 Various

04:00-07:00 Various

07:00-10:00 Weekend Breakfast with Alex Jay

10:00-14:00 Coca Cola Top 40 SA with Rob Vember

14:00-18:00 Zama Dube

18:00-21:00 947 Bloc Party with Sizwe Dhlomo

21:00-01:00 947 Bloc Party with MAC G

01:00-04:00 Various

04:00-07:00 Various

07:00-10:00 Weekend Breakfast with Alex Jay

10:00-12:00 947 Live Request with Zweli and Mantsoe

12:00-15:00 Bongi

15:00-18:00 Nick Explicit

18:00-20:00 eUnite with Euphonic

20:00-22:00 Karabo

22:00-01:00 Various

Weekdays

Saturdays

Sundays

06:00-09:00

www.primediabroadcasting.co.za

Go to our website, where you will find:• Audience profiles• Footprints• Case studies • and more…