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BRC RAMS, January 2019 - December 2019

Transcript of BRC RAMS, January 2019 - December2019res.cloudinary.com/primedia-broadcasting/image/... · Twitter...

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BRC RAMS, January 2019 - December 2019

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For the Curious

702 is South Africa’s leading platform for all sectors of

society to freely express their opinions and hear every side of the story.

Our spirited talk shows are never dull and often contentious, with seasoned presenters like Bongani

Bingwa, Joanne Joseph and Eusebius McKaiserfearlessly shining light on some of the country’s most pressing issues and using their voices as instruments

of change.

On weekends, we take a breather from hard news with a soulful mix of music and lifestyle content.

We also keep you connected to what’s happening in your world by bringing you the latest news, sport and

traffic updates on the web, in your social feeds and on the go with podcasts featuring the best moments of our shows.

Tune into 702 on 92.7 FM to join the conversation.

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702 is the biggest talk

radio station in the

country.

Source : BRC RAMS, Jan 2019 – Dec 2019

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77% of the 702 audience

are in SEM 8-10.

Source : BRC RAMS, Jan 2019 – Dec 2019

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92% of the 702 audience

are employed on a full or

part time basis.

Source : BRC RAMS, Jan 2019 – Dec 2019, Gauteng

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702 website had over 900

000 unique browsers in

Feb 2020 (89% year on

year growth).

Source : Google Analytics, Triton Digital

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702 boasts the highest average household income of all stations in Gauteng

7,417

8,184

8,239

14,181

15,278

16,593

18,428

22,568

23,523

24,798

29,213

33,406

R0 R10,000 R20,000 R30,000 R40,000

Thobela FM

Ukhozi FM

Lesedi FM

Metro FM

Radio 2000

Kaya FM 95.9

Power 98.7

SAfm

Jacaranda FM

5FM

947

702

Ave. Household Income

Source : BRC RAMS, Jan 2019 – Dec 2019, Gauteng

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4%

5%

6%

17%

20%

23%

26%

27%

29%

30%

40%

42%

0% 10% 20% 30% 40% 50%

Thobela FM

Ukhozi FM

Lesedi FM

Metro FM

Kaya FM 95.9

Radio 2000

Power 98.7

Jacaranda FM

5FM

947

SAfm

702

% of listeners with a tertiary qualification

702 listeners are well educated and economically active - boasting the lowest rate of unemployment

and the highest rate of listeners with a tertiary qualification. (Compared to commercial radio stations in Gauteng)

9%

9%

12%

14%

14%

16%

18%

22%

22%

30%

30%

30%

0% 10% 20% 30% 40% 50%

702

Jacaranda FM

947

SAfm

Power 98.7

5FM

Kaya FM 95.9

Radio 2000

Metro FM

Ukhozi FM

Lesedi FM

Thobela FM

% of unemployed listeners

Source : BRC RAMS, Jan 2019 – Dec 2019

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0

100

200

300

400

500

600

0%

10%

20%

30%

40%

50%

60%

Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5

Index

Lis

tener

% o

f S

EM

SEM % Index

0

50

100

150

200

0%

5%

10%

15%

20%

25%

30%

15-24 25-34 35-44 45-54 55-64 65+

Index

Lis

tener

% A

ge

Age % Index

279,000

440,000

549,000

284,000

271,000

260,000

7 Day Cume. Mon-Sun (00:00-24:00)

Day Cume. Mon-Sun (00:00-24:00)

Day Cume. Sunday (00:00–24:00)

Day Cume. Saturday (00:00–24:00)

Day Cume. Mon–Fri (00:00–24:00)

4 Week Cume. Mon–Sun (00:00-24:00)

Audience

Age SEM

LSM

0

100

200

300

400

500

600

700

0%

5%

10%

15%

20%

25%

30%

35%

40%

LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10

Index

Lis

tener

% o

f LS

M

LSM % Index

Ave. Age 38

Source : BRC RAMS, Jan 2019 – Dec 2019

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54%46%

Community Size Device

Radio

Mobile phone

Vehicle radio

Location

Ethnicity

ACI (Black)

Gender Parents

Are parents/

guardians

Purchase Decision

Mainly or partly

responsible for

shopping in the

household.

89%

9% 2%

Metro

Urban

Rural

78%

29%

62% 5%

23%

69%

84%

0% 20% 40% 60% 80% 100%

Other

Work

Vehicle

Home

34%

43%

10%

13%

African

White

Indian

Coloured

52% 64%88%

TGISA 2019 C

Source : BRC RAMS, Jan 2019 – Dec 2019

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0

20

40

60

80

100

Aud

ience

s i

n ‘

00

0

702 reaches just under 80,000 listeners on average in the breakfast drive - building listenership from as early as 05:00 and running to 09:00. Eusebius follows the Breakfast

drive with a robust debate dropping to the Xolani Gwala Show and then easing into the afternoon with Azania’s more lifestyle driven show. Weekdays close with an early evening lift between 16:00 -18:00 in the Afternoon Drive. The Money Show with Bruce Whitfield runs from 18:00 -20:00, which also attracts a sophisticated digital and

podcast audience.

Early

BfastEusebius

Fri M SSports

Talk

Bfast with

BonganiCM Azania

Noon Drive

Joanne

Money

ShowAubrey

Source : BRC RAMS, Jan 2019 – Dec 2019

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Saturdays deliver the highest audience on the Weekend Breakfast with Phemelo Motene. Kenny Maistry delivers the second highest audience peak at 10:15

to 10:30.

0

20

40

60

80

100

Aud

ience

s i

n ‘

00

0

Bfast with Refiloe

MpakanyaneKenny Maistry Nonn Botha Unplugged Jukebox

This is

Africa

Source : BRC RAMS, Jan 2019 – Dec 2019

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0

20

40

60

80

100

Aud

ience

s i

n ‘

00

0

The Weekend Breakfast with Phemelo Motene on Sundays reaches 65 000 listeners on average at its peak. Paul Mtirara delivers the highest Soulful

Sundays audience at 13:30-13:45, followed by Nonn Botha in the early evening.

Breakfast with Refiloe

MpanyanePaul Mtirara

Marc

LewisNonn Botha

Gushwell

BrooksKenny Maistry

Source : BRC RAMS, Jan 2019 – Dec 2019

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Saturday Day CUME

Daypart Audience

05:00-06:00 21,000

06:00-10:00 162,000

10:00-14:00 115,000

14:00-18:00 95,000

18:00-21:00 63,000

21:00-24:00 22,000

00:00-04:00 5,000

04:00-05:00 5,000

Mon – Fri Week CUME

Daypart Audience

05:00-06:00 43,000

06:00-09:00 256,000

09:00-12:00 172,000

12:00-13:00 86,000

13:00-15:00 110,000

15:00-18:00 168,000

18:00-20:00 107,000

20:00-22:00 60,000

Google Analytics, Triton Digital, Facebook, Twitter

Daypart Audience

05:00-06:00 14,000

06:00-10:00 142,000

10:00-14:00 121,000

14:00-18:00 98,000

18:00-21:00 63,000

21:00-24:00 22,000

00:00-04:00 7,000

04:00-05:00 2,000

Sunday Day CUME

Source : BRC RAMS, Jan 2019 – Dec 2019

Sunday Day CUMEWebsite (February 2020)

Unique Users 952 901

Page Impressions 1 770 337

Social Media (February 2020)

Twitter Followers 739 115

Facebook Fans 280 650

Newsletters (February 2020)

702 79 487

Business Wrap 33 189

EWN 113 719

Streaming (February 2020)

SessionStarts 687 967

Listener CUME 174 206

Ave. TSL 00:41

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Gauteng

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Weekdays

04:00-06:00 Early Breakfast

06:00-09:00 Breakfast w ith Bongani Bingw a

09:00-12:00 The Eusebius McKaiser Show

12:00-13:00 The Midday Report w ith Clement Manyathela

13:00-15:00 The Azania Mosaka Show

15:00-18:00 Afternoon Drive w ith Joanne Joseph

18:00-20:00 The Money Show with Bruce Whitf ield (Mon-Thu)

20:00-00:00 Night Talk w ith Aubrey (Mon-Fri)

18:00-19:00 The Money Show with Bruce Whitf ield (Fri)

19:00-20:00 Sports Talk w ith Buhle Madulini (Fri)

00:00-04:00 Late Night Talk (Mon-Thu)

Saturdays

00:00-06:00 Best of 702

06:00-10:00 Weekend Breakfast w ith Refiloe Mpakanyane

10:00-14:00 702 Music w ith Kenny Maistry

14:00-18:00 702 Music w ith Nonn Botha

18:00-20:00 This is Africa with Richard Nw amba

20:00-22:00 Best of Azania Mosaka Unplugged (Repeat)

22:00-24:00 The Jukebox

Sundays

00:00-06:00 Best of 702

06:00-10:00 Weekend Breakfast w ith Refiloe Mpakanyane

10:00-13:00 Soulful Sundays w ith Kenny Maistry

13:00-16:00 Soulful Sundays w ith Paul Mtirara

16:00-19:00 Soulful Sundays w ith Nonn Botha

19:00-21:00 Sports Talk w ith Buhle Madulini

21:00-00:00 Night Talk w ith Gushwell Brooks

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