AudienceMarch 2018

Profile

The 702 Listener

Much like our talent, the 702 listener is confident, forthright and knowledgeable.

Our audience is predominantly black and increasingly younger with a racial mix that is representative of Gauteng's LSM 8+ market.

This affluent audience has the highest average house hold income, and rate of employment and self-employment amongst all Gauteng radio stations.

They are ambitious, intensely focused, future-driven doers with a high propensity for entrepreneurship - with over two thirds having aspirations to own their own businesses at some point.

Source : TGI 2016C

This audience is financially astute and on the move. They have the highest incidence of vehicle ownership.

They are proactive with their finances and are actively seeking the most profitable way to invest their hard earned money.

The 702 listener is well-educated and informed, with the highest incidence of tertiary qualification in the province.

Source : TGI ….Source : TGI 2016C

Being socially conscious, they hold strong opinions about the world around them. Although diverse in their views, they are purposeful in their vision to make a positive contribution to South Africa. They stand out for being remarkably optimistic about the future of this country.

702 is a platform for our listeners to state their case. Our presenters engage with them through insightful conversation and fearless debate.

We probe. We analyse. We investigate. We motivate. We activate. We inspire.

We challenge our audience to open their minds.

Source : TGI 2016C

Our stations deliver

Purchase PowerHighest average household income.

Source : BRC RAMS, Jul 2017 – Dec 2017, GP

0 5,000 10,000 15,000 20,000 25,000 30,000 35,000

Lesedi

Thobela

Ukhozi

Metro

Kaya

Power

947

Jacaranda

5FM

702

Ave. HHI ZAR

702 delivers the lowest rate of unemployment and the highest

propensity to have completed some level of tertiary education.

Our listeners are

Educated & Informed

0% 10% 20% 30% 40% 50% 60%

Lesedi

Ukhozi

Thobela

Metro

Kaya

947

Jacaranda

Power

5FM

702

Tertiary Education

Source : BRC RAMS, Jul 2017 – Dec 2017, GP

Age

0.0

50.0

100.0

150.0

200.0

0%

5%

10%

15%

20%

25%

30%

15-24 25-34 35-44 45-54 55-64 65+

Lis

tener

% A

ge

Age % Index GP Ave. Age 44

Audience

Ind

ex

Index

Day Cume. Mon-Sun (00:00-24:00) 344,000

7 Day Cume. Mon-Sun (00:00-24:00) 471,000

4 Week Cume. Mon–Sun (00:00-24:00) 567,000

Day Cume. Mon–Fri (00:00–24:00) 440,000

Day Cume. Saturday (00:00–24:00) 272,000

Day Cume. Sunday (00:00–24:00) 264,000

Audience Reach & Profile

0

50

100

150

200

250

300

350

400

0%

10%

20%

30%

40%

50%

SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10

Lis

tener

% o

f S

EM

SEM % Index GP

SEM

Ind

ex

0

50

100

150

200

250

300

350

400

0%

5%

10%

15%

20%

25%

30%

35%

LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10

Lis

tener

% o

f LS

M

LSM % Index GP

LSM

Ind

ex

Source : BRC RAMS, Jul 2017 – Dec 2017, GP

Audience Reach & Profile

Source : BRC RAMS, Apr 2017 – Sep 2017

TGI SA 2017A GP

Gender

58% 42%

95%

4%

1%

Metro

Urban

Rural

Community Size

Parents

69% Are parents

Location

4%

21%

74%

88%

0% 20% 40% 60% 80% 100%

Other

Work

Vehicle

Home

Purchase Decision

95% Mainly or partly

responsible for

shopping in the

household.

85% Radio

Device

28% Mobile phone

70% Vehicle radio

Ethnicity

55% ACI (Black)

38%

45%

11%

6%

African

White

Indian

Coloured

0

20

40

60

80

100

00

00-0

01

5

00

30-0

04

5

01

00-0

11

5

01

30-0

14

5

02

00-0

21

5

02

30-0

24

5

03

00-0

31

5

03

30-0

34

5

04

00-0

41

5

04

30-0

44

5

05

00-0

51

5

05

30-0

54

5

06

00-0

61

5

06

30-0

64

5

07

00-0

71

5

07

30-0

74

5

08

00-0

81

5

08

30-0

84

5

09

00-0

91

5

09

30-0

94

5

10

00-1

01

5

10

30-1

04

5

11

00-1

11

5

11

30-1

14

5

12

00-1

21

5

12

30-1

24

5

13

00-1

31

5

13

30-1

34

5

14

00-1

41

5

14

30-1

44

5

15

00-1

51

5

15

30-1

54

5

16

00-1

61

5

16

30-1

64

5

17

00-1

71

5

17

30-1

74

5

18

00-1

81

5

18

30-1

84

5

19

00-1

91

5

19

30-1

94

5

20

00-2

01

5

20

30-2

04

5

21

00-2

11

5

21

30-2

14

5

22

00-2

21

5

22

30-2

24

5

23

00-2

31

5

23

30-2

34

5

Au

die

nce

s in

‘00

0

Mon-Fri Sat Sun

01:00 06:00 11:00 16:00 21:00

702 reaches just under 100,000

listeners in the breakfast drive -

building listenership from as early as

05:30 and running to 09:00.

The late morning show follows and

holds audiences over 40,000 up to

10:00, when the audience patterns

plateau. Weekdays close with an

early evening lift between 15:30 -

19:15. The Money Show with Bruce

Whitfield runs from 18:00 -20:00,

which also attracts a strong digital

and podcast audience.

Weekend Breakfast and Solid Gold

Saturdays with Kenny Maistry

delivers strong audiences from as

early as 06:00.

Listening Pattern

Source : BRC RAMS, Jul 2017 – Dec 2017

Saturday Day CUMEMon – Fri Week CUME

Daypart Audience

05:00-06:00 90,000

06:00-09:00 301,000

09:00-12:00 194,000

12:00-13:00 100,000

13:00-15:00 135,000

15:00-18:00 201,000

18:00-20:00 167,000

20:00-22:00 118,000

Daypart Audience

05:00-06:00 24,000

06:00-10:00 155,000

10:00-14:00 93,000

14:00-18:00 80,000

18:00-21:00 78,000

21:00-24:00 32,000

00:00-04:00 8,000

04:00-05:00 7,000

Daypart Audience

05:00-06:00 20,000

06:00-10:00 147,000

10:00-14:00 95,000

14:00-18:00 79,000

18:00-21:00 76,000

21:00-24:00 39,000

00:00-04:00 7,000

04:00-05:00 3,000

Sunday Day CUME

Website (February 2018)

Unique Users 342,945

Page Impressions 1,040,213

Social Media (February 2018)

Twitter Followers 588,037

Facebook Fans 251,723

Newsletters (February 2018)

702 71,332

Business Wrap 18,153

EWN 114,771

Streaming (February 2018)

Session Starts 748,642

Listener CUME 781,996

Ave. TSL 0:49

The Numbers

Source : BRC RAMS, Jul 2017 – Dec 2017

Google Analytics, Triton Digital, Facebook, Twitter

Senteck

Line

Up

Weekdays00:00-04:00 Late Night Talk with Aubrey Masango

04:00-06:00 Early Breakfast with Relebogile Mabotja

06:00-09:00 Breakfast with Bongani Bingwa

09:00-12:00 The Eusebius McKaiser Show

12:00-13:00 The Midday Report

13:00-15:00 The Azania Mosaka Show

15:00-18:00 Afternoon Drive With Stephen Grootes

18:00-20:00 The Money Show with Bruce Whitfield

20:00-22:00 Karima Brown Show

22:00-24:00 Night Talk with Gugs

19:00-20:00 FRIDAY: Sports Talk with Marc Lewis

Saturdays06:00-10:00 Weekend Breakfast with Phemelo Motene

10:00-13:00 702 Music with Kenny Maistry

13:00-16:00 702 Music

16:00-19:00 702 Music With Nonn Botha

19:00-21:00 The House Party With Tshego Modisane

21:00-00:00 The Jukebox With Benjy Mudie

Sundays 06:00-10:00 Weekend Breakfast with Phemelo Motene

10:00-13:00 Soulful Sundays with Kenny Maistry

13:00-16:00 Soulful Sundays with Paul Mtirara

16:00-19:00 Soulful Sundays with Nonn Botha

19:00-21:00 Sports Talk with Marc Lewis

21:00-00:00 Night Talk with Gushwell Brooks

www.primediabroadcasting.co.za

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