Audience - Cloudinaryres.cloudinary.com/primedia-broadcasting/image/...Our audience is predominantly...
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AudienceSeptember 2017
Profile
The 702 Listener
Much like our talent, the 702 listener is
confident, forthright and knowledgeable.
Our audience is predominantly black and
increasingly younger with a racial mix that
is representative of Gauteng's LSM 8+
market.
This affluent audience has the highest
average house hold income, and rate of
employment and self-employment amongst
all Gauteng radio stations.
They are ambitious, intensely focused,
future-driven doers with a high
propensity for entrepreneurship - with
over two thirds having aspirations to own
their own businesses at some point.
This audience is financially astute and
on the move. They have the highest
incidence of vehicle ownership.
They are proactive with their finances
and are actively seeking the most
profitable way to invest their hard
earned money.
The 702 listener is well-educated and
informed, with the highest incidence of
tertiary qualification in the province.
Source : TGI ….Source : TGI 2016C
Being socially conscious, they hold
strong opinions about the world around
them. Although diverse in their views,
they are purposeful in their vision to
make a positive contribution to South
Africa. They stand out for being
remarkably optimistic about the future
of this country.
702 is a platform for our listeners to state
their case. Our presenters engage with
them through insightful conversation and
fearless debate.
We probe. We analyse. We investigate.
We motivate. We activate. We inspire.
We challenge our audience to
open their minds.
Source : TGI 2016C
Our stations deliver
Purchase PowerHighest average household income.
Source : BRC RAMS, Jan 2017 – Jun 2017
0 5,000 10,000 15,000 20,000 25,000 30,000
Thobela FM
Lesedi FM
Ukhozi FM
Metro FM
Kaya FM 95.9
Power 98.7
5FM
Jacaranda FM
947
702
Ave. HHI ZAR
702 delivers the lowest rate of unemployment and the highest
propensity to have completed some level of tertiary education.
Our listeners are
Educated & Informed
0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0
Thobela FM
Ukhozi FM
Lesedi FM
Metro FM
Kaya FM 95.9
Jacaranda FM
947
5FM
702
Tertiary Education
Source : BRC RAMS, Jan 2017 – Jun 2017
0
50
100
150
200
250
300
350
400
0%
5%
10%
15%
20%
25%
30%
35%
40%
LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10
Lis
tener
% o
f LS
M
LSM % Index GP
LSMAge
0.0
20.0
40.0
60.0
80.0
100.0
120.0
140.0
160.0
180.0
0%
5%
10%
15%
20%
25%
30%
15-24 25-34 35-44 45-54 55-64 65+
Lis
ten
er
% A
ge
Age % Index GP Ave. Age 45
Ethnicity
57% ACI (Black)
39%
43%
10%
8%
African
White
Indian
Coloured
AudienceIn
dex
Index
Day Cume. Mon-Sun (00:00-24:00) 279,000
7 Day Cume. Mon-Sun (00:00-24:00) 448,000
4 Week Cume. Mon–Sun (00:00-24:00) 485,000
Day Cume. Mon–Fri (00:00–24:00) 291,000
Day Cume. Saturday (00:00–24:00) 265,000
Day Cume. Sunday (00:00–24:00) 235,000
Audience Reach & Profile
Source : BRC RAMS, Jan 2017 – Jun 2017
Gender
37% 63%
47% Married /
Living together
53% Single,
divorced,
widowed
Marital Status
94%
6%
0%
Metro
Urban
Rural
Community Size
Parents
77% Are parents
Location
6%
18%
71%
86%
0% 20% 40% 60% 80% 100%
Other
Work
Vehicle
Home
Purchase Decision
94% Mainly or partly
responsible of
their house hold’s
shopping
77% Radio
Device
27% Mobile phone
67% Vehicle radio
Audience Reach & Profile
Source : TGI 2016C
Source : BRC RAMS, Jan 2017 – Jun 2017
0
20
40
60
80
100
0000-0
015
0030-0
045
0100-0
115
0130-0
145
0200-0
215
0230-0
245
0300-0
315
0330-0
345
0400-0
415
0430-0
445
0500-0
515
0530-0
545
0600-0
615
0630-0
645
0700-0
715
0730-0
745
0800-0
815
0830-0
845
0900-0
915
0930-0
945
1000-1
015
1030-1
045
1100-1
115
1130-1
145
1200-1
215
1230-1
245
1300-1
315
1330-1
345
1400-1
415
1430-1
445
1500-1
515
1530-1
545
1600-1
615
1630-1
645
1700-1
715
1730-1
745
1800-1
815
1830-1
845
1900-1
915
1930-1
945
2000-2
015
2030-2
045
2100-2
115
2130-2
145
2200-2
215
2230-2
245
2300-2
315
2330-2
345
Audie
nces in
‘0
00
Mon-Fri Sat Sun
01:00 06:00 11:00 16:00 21:00
702 reaches over 89,000
listeners daily in the breakfast
drive - building listenership from
as early as 05:30 and running to
09:00.
The late morning show follows
and holds audiences over 60,000
up to 11:00. Weekdays close with
an early evening lift between
15:30 -18:15.
Weekend Breakfast and the two
weekend music shows, Solid
Gold Saturdays and Soulful
Sundays with Kenny Maistry
deliver strong audiences from as
early as 06:00 to 13:00.
Listening Pattern
Source : BRC RAMS, Jan 2017 – Jun 2017
Google Analytics, Triton Digital, Facebook, Twitter
Saturday Day CUMEMon – Fri Week CUME
Daypart Audience
05:00-06:00 99,000
06:00-09:00 311,000
09:00-12:00 182,000
12:00-13:00 122,000
13:00-15:00 160,000
15:00-18:00 229,000
18:00-20:00 154,000
20:00-22:00 102,000
Daypart Audience
05:00-06:00 25,000
06:00-10:00 147,000
10:00-14:00 104,000
14:00-18:00 87,000
18:00-21:00 78,000
21:00-24:00 40,000
00:00-04:00 8,000
04:00-05:00 1,000
Daypart Audience
05:00-06:00 22,000
06:00-10:00 143,000
10:00-14:00 114,000
14:00-18:00 77,000
18:00-21:00 67,000
21:00-24:00 34,000
00:00-04:00 10,000
04:00-05:00 3,000
Sunday Day CUME
The Numbers
Source : BRC RAMS, Jan 2017 – Jun 2017
Website (June 2017)
Unique Users 489,281
Page Impressions 1,294,622
Social Media (June 2017)
Twitter Followers 513,610
Facebook Fans 226,957
Newsletters (June 2017)
702 49,343
Business Wrap 11,431
EWN 95,565
Streaming (June 2017)
Session Starts 994,906
Listener CUME 199,791
Ave. TSL 0:46
Senteck
Line Up
Weekdays03:00-06:00 Early Breakfast with Relebogile Mabotja
06:00-09:00 Breakfast with Xolani Gwala
09:00-12:00 The Eusebius McKaiser Show
12:00-13:00 The Midday Report with Stephen Grootes
13:00-15:00 The Azania Mosaka Show
15:00-18:00 Afternoon Drive With Bongani Bingwa
18:00-20:00 The Money Show with Bruce Whitfield
20:00-23:00 Night Talk with Gugs
23:00-03:00 Late Night Talk with Aubrey Masango
19:00-20:00 FRIDAY: Sports Talk with Marc Lewis
Saturdays06:00-10:00 Weekend Breakfast with Phemelo Motene
10:00-13:00 Solid Gold Saturdays with Kenny Maistry
13:00-16:00 Solid Gold Alex Jay
16:00-19:00 Solid Gold with Nonn Botha
Sundays 06:00-10:00 Weekend Breakfast with Phemelo Motene
10:00-13:00 Soulful Sundays with Kenny Maistry
13:00-16:00 Soulful Sundays with Paul Mtirara
16:00-19:00 Soulful Sundays with Nonn Botha
19:00-21:00 Sports Talk with Marc Lewis
www.primediabroadcasting.co.za
Go to our website, where you will find:
• Audience profiles
• Footprints
• Case studies
• and more…