SEO – What You Need To Know Raleigh SEO Meetup Group

December 2011

Twitter: @jennyhalaszJenny Halasz

SEO: The Year in Review

Let’s talk about the Panda in the room…

•Started in January 2010•Updated 11 times•Last update 11/18

Content or Linking?

Content Links

Tweetable moment

Context is King! Now I get it. #seomeetup

You Drive the Show

Real Time AnalyticsBing/Google Webmaster Tools

schema.org

Loss of Google referrer data

Canonicals

page speed

SERP changes/personalization

Google+ vs. Facebook

Honey Badger – 6/8/2011

11/3/2011

11/3/2011 – Freshness update

SEO starter guide – 12/1/2011

“Author Stats” – 12/14“Detected new page” – 12/19

• Crawl details expanded• Active email alerts• Parameter indexing

control• DNS verification

• Crawl delay by the hour• Index explorer update – focus on freshness• User management update – grant access to

subfolders, read-only• 40+ new how to guides

You Drive the Show

Real Time AnalyticsBing/Google Webmaster Tools

schema.org

Loss of Google referrer data

Canonicals

page speed

SERP changes/personalization

Google+ vs. Facebook

Schema.org• Supported by Google, Bing, Yahoo, and Yandex• Made possible with microdata formats in HTML5• Itemscope• Itemprop

• Enumerations• Name• Price• Availability• Ratingvalue

You Drive the Show

Real Time AnalyticsBing/Google Webmaster Tools

schema.org

Loss of Google referrer data

Canonicals

page speed

SERP changes/personalization

Google+ vs. Facebook

You Drive the Show

Real Time AnalyticsBing/Google Webmaster Tools

schema.org

Loss of Google referrer data

Canonicals

page speed

SERP changes/personalization

Google+ vs. Facebook

Personalized search has changed everything

social signals

I trust my friends

You Drive the Show

Real Time AnalyticsBing/Google Webmaster Tools

schema.org

Loss of Google referrer data

Canonicals

page speed

SERP changes/personalization

Google+ vs. Facebook

Just as cool as it sounds…

…but don’t forget the value of trending

You Drive the Show

Real Time AnalyticsBing/Google Webmaster Tools

schema.org

Loss of Google referrer data

Canonicals

page speed

SERP changes/personalization

Google+ vs. Facebook

Google+ launches in beta• Circles• Hangouts• Instant upload

G+ public – 10/20/2011 FB announces newsfeed changes

F8 announces timeline, friend lists, real time ticker, subscribe –10/22/2011, Google open to apps users – 10/28/2011

G+ games supported – 8/11/2011

G+ “Pages” added

VS.

You Drive the Show

Real Time AnalyticsBing/Google Webmaster Tools

schema.org

Loss of Google referrer data

Canonicals

page speed

SERP changes/personalization

Google+ vs. Facebook

Canonicalization

<link rel="next"

href=“Octuplet #6" />

<p>

I’m the fifth-born

</p>

<link rel=“prev" href=“Octuplet #5" /><link rel=“next" href=“Octuplet #7" /> <p> I’m the sixth-born </p>

<link rel=“prev" href=“Octuplet #6" /> <p> I’m the best! </p>

You Drive the Show

Real Time AnalyticsBing/Google Webmaster Tools

schema.org

Loss of Google referrer data

Canonicals

page speed

SERP changes/personalization

Google+ vs. Facebook

Page Speed = Shiny Object

You Drive the Show

Real Time AnalyticsBing/Google Webmaster Tools

schema.org

Loss of Google referrer data

Canonicals

page speed

SERP changes/personalization

Google+ vs. Facebook

Tweetable moment

Didn’t realize how many SEO game changers there were in ‘11!#epic #seomeetup #jennyrocks

Lightening Round!What was the most significant change of 2011?

What do you think is coming in 2012?

What’s the hottest gift this year?

Jenny Halaszjenny@jlh-marketing.com

htt p://www.jlh-marketing.com@jennyhalasz

Thank YouSpecial thanks to our sponsors:

Coalmarch Productions for keeping this Meetup FREE!

Thee Design Studio for providing the pizza!

for letting us use their cool spaceand