Boston WP Meetup 6/2010: SEO & WP
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SEO & WordPress The Best of Both Worlds Presented by: Casie Gillette - Boston WP Meetup – June 28, 2010
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Recent presentation from Boston WP Meetup. June 28, 2010.
Transcript of Boston WP Meetup 6/2010: SEO & WP
SEO & WordPressThe Best of Both
WorldsPresented by: Casie Gillette - Boston WP Meetup – June 28, 2010
UNIVERSAL MYTHS
• It’s easy!
• It’s magic!
• It’s cheap!
• 100% Guaranteed
LET’S GET GOING!• Site Architecture
• Keywords & Meta Tags
• Content
• Links & Link Building
• WordPress Plugins
• Other Resources
• URLs• Cross-Linking• Sitemaps• Other Best Practices
SITE ARCHITECTURE
Do’s• Use Keywords• Keep it Short• Use Hyphens
Don'ts• Session IDs• Duplicate URLs• Case Sensitive
SITE ARCHITECTURE: URLS
SITE ARCHITECTURE: URLS
How
• Use Keywords
• Page Topic
• Tell the User
• Don’t Overdo It
Where
• Existing Pages
• Sitemaps/FAQs
• Blog Posts
• Footer
SITE ARCHITECTURE: CROSS-LINKS
Good Not Great
SITE ARCHITECTURE: CROSS-LINKS
• Make it easy for EVERYONE
• Text Based
• Logical Order
• Keep it Simple
• Add to Footer• http://www.apple.com/sitemap/
SITE ARCHITECTURE: SITEMAPS
• Help Your Friendly Neighborhood Spider
• XML Sitemaps are designed for search engines.
• Easy to Create, Easy to Submit• http://www.xml-sitemaps.com/
• http://wordpress.org/extend/plugins/xml-sitemap-feed/
• Webmaster Tools• http://www.google.com/webmasters/• http://siteexplorer.search.yahoo.com/ • http://www.bing.com/webmaster
SITE ARCHITECTURE: XML SITEMAPS
• Keep Navigation Simple
• Flash
• Images vs. Text
• Limit Redirects
• Use a Robots
• 404
SITE ARCHITECTURE: BEST PRACTICES
• Keyword Research • Tools• Choosing Keywords• Writing Meta Tags
KEYWORDS: RESEARCH & SELECTION
• #1 - Start a List
• Describe
• Industry
• Competitors
• PPC
apple laptopapple laptop dealsapple laptopsapple mac bookapple mac book proapple mac booksapple macbookapple macbook proapple macbooksapple note bookapple note booksapple notebookapple notebooksmacbook dealsblack macbook
black macbookscheap apple laptopcheap apple laptopscheap macbookcheap macbooksmac bookmac book laptopsmac booksmacbookmacbook dealmacbook dealsmacbook laptopmacbook promacbooks
KEYWORDS: RESEARCH
• #2 – Check The Search Volume
• Free Tools:
• Google Keyword Tool
• Wordtracker Free Keyword Tool
• Keyword Discovery Free Tool
• Google Trends
• SEO Book Keyword Suggestion Tool
KEYWORDS: RESEARCH
• #3 – Choose Your Keywords
• Search Volume
• Be Relevant
• CEO Right≠
KEYWORDS: SELECTION
Things to Know
1. Title tags ARE important
2. Meta Descriptions ARE important
3. Meta Keywords are….NOT?
META TAGS: TITLES & DESCRIPTIONS
META TAGS: TITLES & DESCRIPTIONS
Meta Description
• <170 characters
• Call to Action
• Easy to Read
Title tags
• < 65 characters
• 1-3 Keywords
• Brand Name
META TAGS: WRITING TIPS
• Utilizing Keywords
• Users vs. Search Engines
• Types of Content
CONTENT: WRITING FOR SEARCH
Where
• H1 Tags
• Current Content
• New Content
• Internal Links
How
• Product/Service Features
• News Stories
• FAQ
• Articles
• Blog Posts
CONTENT: WRITING FOR SEARCH
• Backlinks & Rankings
• Getting Links
LINKS & LINK BUILDING
• Directories• Partners• Paid• Forums
• Articles• Social Media• Blogs• News
LINKS: WHERE TO GET THEM
• All in One SEO Pack
• URL Configuration
• Great List of SEO Plugins• http://mashable.com/2009/03/20/wordpress-seo-plugins/
SEO & WORDPRESS: BEST FRIENDS
• Sites• http://www.seomoz.com • http://searchengineland.com• http://www.searchengineguide.com
• Checklists• http://www.webconfs.com/15-minute-seo.php
• http://www.seomoz.org/blog/the-beginners-checklist-for-small-business-seo
• http://articles.sitepoint.com/article/ultimate-seo-checklist
SEO RESOURCES
