Adelaide SEO Meetup #ADL15 #AdelaideSEO

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#AdelaideSEO MEETUP #ADL15 1) Welcome & Intro 2) Google's Mobile D-day (Woj Kwasi) 3) What The Hell Are Doorway Pages Anyway? (Sha Menz) 4) Bonus: Best of #Searchfest and #SMX (Sha Menz) 5) Q&A
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    28-Jan-2018
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    Marketing

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Transcript of Adelaide SEO Meetup #ADL15 #AdelaideSEO

  1. 1. #AdelaideSEO MEETUP #ADL15 1) Welcome & Intro 2) Google's Mobile D-day (Woj Kwasi) 3) What The Hell Are Doorway Pages Anyway? (Sha Menz) 4) Bonus: Best of #Searchfest and #SMX (Sha Menz) 5) Q&A
  2. 2. Welcome & Intro Started by Woj & Luke March 6, 2013 @ Maid New Venue #AdelaideSEO
  3. 3. Organisers Hosted by Woj & Sha #AdelaideSEO
  4. 4. Why? To meet like-minded people and curious enthusiasts To share knowledge about Search Engine Optimisation and grow our community of experts in Adelaide To keep everyone up to date on global events and updates relating to digital marketing To cross-pollinate existing disciplines and educate them on the importance of SEO #AdelaideSEO
  5. 5. Google's Mobile D-day April 21 #AdelaideSEO
  6. 6. "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices." Google Webmaster Central Blog - February 26, 2015 http://googlewebmastercentral.blogspot.com.au/2015/02/finding-more-mobile-friendly-search.html #AdelaideSEO
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  12. 12. Googles Gary Illyes Q&A on Upcoming Mobile Ranking Change from SMX West 1) Responsive does not have a ranking benefit 2) Your site must unblock CSS & javascript 3) Mobile friendliness is page by page 4) Will there be a specific tablet only ranking factor for those using tablets? #AdelaideSEO
  13. 13. Googles Gary Illyes Q&A on Upcoming Mobile Ranking Change from SMX West 5) Is April 21st locked in or is there wiggle room? 6) Cut off date when sites need to be mobile ready for? 7) How long is the delay between making it mobile friendly and it being reflected in the search results? 8) Will Google also release another update such as Penguin or Panda on the same day to confuse webmasters? #AdelaideSEO
  14. 14. Googles Gary Illyes Q&A on Upcoming Mobile Ranking Change from SMX West 9) Is there any possibility of this change impacting desktop? 10) Is Google considering a completely separate mobile index in the future? 11) Google doesnt need to see noscript if they can crawl it 12) What about offsite resources that may block javascript? #AdelaideSEO
  15. 15. Is your site mobile friendly? https://www.google.com/webmasters/tools/mobile-friendly/ #AdelaideSEO
  16. 16. Quick test #AdelaideSEO
  17. 17. What the Hell are Doorway Pages Anyway? #AdelaideSEO
  18. 18. Best of Searchfest & SMX West #AdelaideSEO
  19. 19. Q & A #AdelaideSEO
  20. 20. Thanks #AdelaideSEO We'd love to hear your feedback! Next meetup: May 25, 2015 Tweet us or leave a comment on the meetup page: www.meetup.com/Adelaide-SEO @[email protected]