Cincinnati SEO Meetup - Black hat LinkedIn
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Transcript of Cincinnati SEO Meetup - Black hat LinkedIn
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Presented by: Jabez LeBret @jabezlebret
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The 1st rule to black hat LinkedIn is you don’t talk about Black Hat LinkedIn
@jabezlebret
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So what is Black Hat LinkedIn?
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The Art of Practicing Disruptive Strategies on LinkedIn to Grow Your Influence, Business, and Network
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What You Will Learn Today: LinkedIn PPC= Lame Major faux-paws that are epic #fails Your Profile Dominating Groups Owning Groups Stealing Groups What’s Next…
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LinkedIn PPC: Stop Marketing Great Demographic Targeting Poor Placement Spend this money on Facebook Instead If you are going to here’s how
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It’s like they don’t even care about the PPC Ads appear on the lower right side bar…I mean, LOWER LOWER
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@JabezLeBret
No Impact on Campaign
Custom URL
Ad Copy
Image *Most Important Part of Ad
Ad Testing – Up to 15
Example
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@JabezLeBret
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@JabezLeBret
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@JabezLeBret
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@JabezLeBret
The More Targeted the Higher CTR – Fewer Impression
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@JabezLeBret
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@JabezLeBret
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@JabezLeBret
Ad on Linkedin
Lead Collection
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Use a Picture that resembles a profile picture…Or the worst profile picture ever. Test, Test, Test
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Major Faux-Paws
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1) Sending Generic Invite…Stop it! 2) Bad Profile Pic
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1) Sending Generic Invite…Stop it! 2) Bad Profile Pic 3) Incomplete Profile 4) Poor Headline 5) Over Communicate
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1) Sending Generic Invite…Stop it! 2) Bad Profile Pic 3) Incomplete Profile 4) Poor Headline 5) Over Communicate 6) No Website URL 7) Private Profiles 8) Using the wrong name
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Your Profile
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Picture Headline
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Third Person – It’s OK to Brag
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Dominating Groups
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@JabezLeBret
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@JabezLeBret
Top Influencer with 5 comments
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Fuel the Fire
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@JabezLeBret
Key to Domination
Manage Your Domination: • Ask people to comment • Reply to each comment • Fuel the fire • 3 comments with 3 replies
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Owning Groups
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What kind of group Peer or Prospect Regional or National Desired Outcome
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@JabezLeBret
Non-Branded Image
Specific to Target
Keyword
Avoid Temptation
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@JabezLeBret
Check All
Geo-Targeted Location
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@JabezLeBret
Group Poaching: • Be In Group • Discussion • Manage
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How to Use Your Group
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@JabezLeBret
Custom Templates – Think Email Marketing
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One of Seven Groups = 218 new monthly clients last year Took 3 years to build groups Sends almost zero sales emails, all content now
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Tips: Create a group that has a strategic interaction between the groups Elder Law Elder Care group helps one person work with the other people in the group: The healthcare professional can send someone to the attorney, The attorney can send someone to the financial advisor, and the Fin advisor can send someone to healthcare professional
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Stealing Groups
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No Shame in Stealing Groups
www.dogshaming.com
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Stealing Groups • Yes, yes you can • Research Target Victims
• Group Size • Market value to YOU
• Are they promoting services • What does the group owner do • Approach then Make Your Offer • Laugh all the way to the bank
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Sell a Shit Ton
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What’s Next…
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Endorsements…um, I guess nothing
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Top 5 Endorsements: 1. Online Marketing 2. Social Media 3. SEO 4. Facebook 5. Social Media Top 5 Search Terms Used: 1. John CLE 2. Jabez 3. Will Writer 4. Do 5. LeBret
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Linkedin New Search: People Company Group Skills
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Searched from Mark Homer – 1st connection to Jabez LeBret Jabez = 1st or 2nd Ranking on People NBC Search…WTF??
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Searched from Mark Homer – 1st connection to Jabez LeBret Jabez LeBret #1 Endorsement: Online Marketing
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Searched from Mark Homer – 1st connection to Jabez LeBret Skills Search Seems to be working ok. Except who’s that Danny Sullivan guy?
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Searched from Mark Homer – 1st connection to Jabez LeBret Skills Search Seems to be working…well Search for Linkedin Professional… CEO is #2 – priceless
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Presented by: Jabez LeBret @jabezlebret