SEO presentation for WNC WebTech Meetup group

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Transcript of SEO presentation for WNC WebTech Meetup group

  • 1. SEO Links to mentioned resources: http://localiswhereitsat.com/seo-resources/ Friday, March 29, 13

2. SEO Search Engine OptimizationSearch Engine MarketingFriday, March 29, 13 3. SEO Basics Advanced Howto avoid trouble Thefuture of SEOFriday, March 29, 13 4. SEOConsensus view Google, Bing, YahooFriday, March 29, 13 5. Title DescriptionFriday, March 29, 13 6. TITLE TAGS ANDDESCRIPTION Use keywords in title Title is important in ranking Description is about getting clicksFriday, March 29, 13 7. WHAT GOOGLE SEES Text is important!Friday, March 29, 13 8. WORDPRESS EXAMPLEFriday, March 29, 13 9. WORDPRESS EXAMPLEFriday, March 29, 13 10. SEO ADD-ONS WordPressplugins WordPress/Yoast SEO, All-in-One SEO, Ultimate SEO Joomla extensions SEO Simple, RS SEO Drupal modules Page Title, Redirect, Meta TagsFriday, March 29, 13 11. WORDPRESS SEO PLUGINFriday, March 29, 13 12. WORDPRESS SEPO PLUGIN SEO pluginsFriday, March 29, 13 13. IMPLEMENTING SEO SomeSEO is very easy Onetime setup Time consuming Change is the only constantFriday, March 29, 13 14. CONTENT IS KING Theblogging advantage Googlewants to see deep sites and fresh contentFriday, March 29, 13 15. DIGGING INTO SEOFriday, March 29, 13 16. ORGANIC SEARCHFriday, March 29, 13 17. UNIVERSAL SEARCH AKABlended search Offersadditional opportunitiesFriday, March 29, 13 18. UNIVERSAL SEARCHFriday, March 29, 13 19. UNIVERSAL SEARCHFriday, March 29, 13 20. UNIVERSAL SEARCHFriday, March 29, 13 21. KEYWORDS Theword or phrase you are targeting Keywordresearch tools Google AdWords (adwords.google.com)Friday, March 29, 13 22. Friday, March 29, 13 23. KEYWORDS Theword or phrase you are targeting Keywordresearch tools Google AdWords Google autocompleteFriday, March 29, 13 24. KEYWORDS Theword or phrase you are targeting Keywordresearch tools Google AdWords Google autocomplete Many others Usein title and alt image tags Usein URL and textFriday, March 29, 13 25. KEYWORDSLong-tail marketingSearch volume100,00075,00050,00025,000 0 Samsung phonesSamsung Galaxy phones Samsung Galaxy S3 Samsung Galaxy S3 reviewFriday, March 29, 13 26. KEYWORDS Long-tail marketing The retailing strategy of selling a largenumber of unique items with relatively small quantities sold of eachFriday, March 29, 13 27. LINKS Internal links External links (backlinks)Friday, March 29, 13 28. PAGE RANK Analgorithm designed to assign a value to links and pages Page Rank as votes Somepages more important than others Page rank (votes) is passed to internal and external links Dont dilute (internal links)Friday, March 29, 13 29. PAGE RANK Page A Page B 10 links 50 links1/101/50Friday, March 29, 13 30. RANKING SIGNALS On-page factors Trust& authority Off-pagefactors (backlink quality & quantity) Backlink anchor text (Click here) Social signals (on-site and off-site) Trafcand CTR Registration and hostingFriday, March 29, 13 31. ON-PAGE SEO Keywords (text, title, URL & image alt tags) UseH1 tag for headline/post titleFriday, March 29, 13 32. ON-PAGE SEO Keywords (text, title & image alt tags) UseH1 tag for headline/post title Makeinternal linking a habitFriday, March 29, 13 33. GETTING LINKS Link out Look at competitors (use link: operator)Friday, March 29, 13 34. GETTING LINKS Link out Lookat competitors (use link: operator) Makeit easy to nd your most important content Evergreencontent Useimages, break up contentFriday, March 29, 13 35. GETTING LINKS Make it easy to share via social networks WordPressplugins Jetpack, Share Buttons & Share This Joomlaextensions Nice Social Bookmark, Facebook-Twitter-Google+1 Drupalmodules SocialShare, Commons Social SharingFriday, March 29, 13 36. OF PANDAS AND PENGUINSFriday, March 29, 13 37. PANDA Firstrolled out in February 2011 Targetslow-quality sites Duplicate content, excessive ads, little content, content farms Panda ranking factor updated frequentlyFriday, March 29, 13 38. PENGUIN Announced in April 2012 Targets webspam Linkbuying, link networks, links from low-quality sites, over-optimization (use of same keyword phrase) Updatedless frequentlyFriday, March 29, 13 39. PANDA AND PENGUIN Ranking lters Notpart of algorithm ran for each query Canslow recovery Verifywhich one affected youFriday, March 29, 13 40. PANDA AND PENGUINPanguinTool.comFriday, March 29, 13 41. CHANGE HAPPENS Oldschool SEO was all about getting links Googlehas shifted focus to quality contentFriday, March 29, 13 42. QUALITY CONTENT Writefor and do whats best for your audience Butbe aware of SEO Googleguidelines Provide unique valueFriday, March 29, 13 43. ADVANCED SEO:ANALYZE YOUR SITE Dont be logged in (Ctrl-Shift-N) Google Analytics (trafc, sources, site speed, search terms,popular pages, etc.) Google Webmaster Tools (verify sitemap, external links, searchqueries) Plugins, extensions, modulesto add code Paid tools - SEOMoz, Ahrefs, Majestic SEOFriday, March 29, 13 44. ADVANCED SEO:TERMINOLOGY Crawl Index Robots.txtFriday, March 29, 13 45. ADVANCED SEO:TERMINOLOGY Crawl Index Robots.txtUser-agent: *Disallow: /Friday, March 29, 13 46. ADVANCED SEO: SITEMAPS XML Shows search engines every page on your site and notiesof changesFriday, March 29, 13 47. ADVANCED SEO:SITEMAPS XMLFriday, March 29, 13 48. ADVANCED SEO: SITEMAPS XML Important for new sites Submitvia Webmaster Tools WordPress, Joomlaand Drupal Videoand image sitemapsFriday, March 29, 13 49. ADVANCED SEO:SITEMAPS HTMLFriday, March 29, 13 50. ADVANCED SEO Dont use ugly permalinks on new sites http://mydomain.com/?p=123 http://mydomain.com/advanced-seo Checkfor 404s Redirect404s UseSEO plugins/extensions/modules & set them up properlyFriday, March 29, 13 51. ADVANCED SEO:THE TAG Subpages of archives (mysite.com/page/2) Post types - MediaFriday, March 29, 13 52. ADVANCED SEO:THE TAG Subpages of archives (mysite.com/page/2) Post types - Media Taxonomy- Tags Other - Author and Date Archives Friday, March 29, 13 53. ADVANCED SEO: THE TAG Dontfollow Dontpass page rank CommentsFriday, March 29, 13 54. EXPECT CHANGEAdvertorialsGuest authorsRich SnippetsAuthorshipFriday, March 29, 13 55. AUTHORSHIP & RICH SNIPPETSFriday, March 29, 13 56. AUTHORSHIP Stillin beta plus.google.com/authorship Link your Google+ prole & your website SEOplugins, extensions, modules simplify it Relativelyeasy to implement No guaranteeFriday, March 29, 13 57. RICH SNIPPETS AKAmicroformats Commonlyseen in reviews, recipes and ratings Data driven Canbe harder to implementFriday, March 29, 13 58. SEO Basics Advanced Howto avoid trouble Thefuture of SEOFriday, March 29, 13 59. Rich Owings http://localiswhereitsat.com [email protected]: @richowings http://localiswhereitsat.com/seo-resources/Friday, March 29, 13