Yousemble SEO Slides - Meetup Feb 2012

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SEO Basics - For more great information take a look at http://seomoz.org

Transcript of Yousemble SEO Slides - Meetup Feb 2012

  • 1.Search Engine OptimizationFebruary 2012

2. Why is SEO so Important? 3. Feb 2011, Google said they had 2 Billion+ searches per day!Global Search GrowthMillions of Searches per monthData via ComScore qSearch: http://www.comscore.com 4. Organic vs. Paid Search Paid Organichttp://www.seomoz.org/blog/the-disconnect-in-ppc-vs-seo-spending 5. Click-Through Rates20% of Clicks80% of Clickshttp://www.seomoz.org/blog/the-disconnect-in-ppc-vs-seo-spending 6. How do Search Engines Work? 7. Providing Answers to user queries Here you go!Millions of results in seconds. 8. Crawling and indexing. 9. Your site needs to be SEF ..SE who? 10. Accessible to Search Engines HUH?? I cant read thisImages, Flash, Java Applets & not text elements are invisible. 11. Keywords Good use of Keywords and Phrases.Research and use words your customers use. 12. Clean, Crawlable URLs Goodwww.mysite.com/london/british-airways-flightsBadwww.mysite.com/f?cat=61&?ID=17&CustID=5afs21More on good URL structures - http://www.seomoz.org/blog/11-best-practices-for-urls 13. XML Sitemapshttp://mydomain.com/sitemap.xmlMore on sitemaps - www.sitemaps.org/protocol.php 14. Duplicated Content Removed from primary indexDups get tossed out. 15. What can I do to improve my SEO? 16. Title TagsTitles (Keep it short between 3 5 words), Less than 66 characters, Brand Name | Keyword and Keyword 17. Meta DescriptionsUse Keywords, less than 150 characters. 18. Create Great ContentHeadingsThe Tree Falls in the Forest Effect Make a noise and be found This is perhaps the most important concept to grasp about thefunctionality of search engines & the importance of searchmarketers.Even when the technical details of search-engine friendly web Bolddevelopment are correct, content can remain virtually invisible toKeywordssearch engines. This is due to the inherent nature of modern searchtechnology, which rely on the aforementioned metrics of relevanceand importance to display results. LinksOptimization (H1, Bold, Keyword use in your content, Links). 19. Image Names Goodbeautiful-large-oak-tree-near-table-mountain.jpgBadIMG_DSC_P0325665402.JPGHuman readable filenames, add keywords in alt tags. 20. Image Alt Text Beautiful large oak tree near table mountainGood keyword usage in the alt tag. 21. Webmaster ToolsSettings > Webmaster ToolsTell each search engine to come take a look, add your sitemap XML and gain insights from results. 22. Google Webmaster ToolsWebmaster Tools help spot errors and suggest keywords. 23. AnalyticsSettings > AnalyticsGoogle Analytics is totally free! http://www.google.com/analytics 24. Inbound Links Without links, Search engines might neverfind this pageGet as many people as possible to link to you Blogs, Sites, Clients, Friends & Directory Listings. 25. RSS Feeds http://mysite.com/feed/rssFeedburner - http://feedburner.google.com is a great tool for setting up and monitoring feeds 26. Spread the word across the WebNews/Media/PRSEO Email Research/White PapersBlogs + Blogging Infographics Comment MarketingSocial NetworksOnline Video INBOUND MARKETING!Webinars(Find Your Audience Organically on the Web) Forums Document SharingSocial BookmarkingWord of MouthDirect/Referring LinksPodcasting Type-In TrafficQ+A SitesLoads of ways to create link-backs and organic growth. 27. What about Social Media?Google + Bing Now Counting Facebook & Twitter 28. Social Media PlatformsKeywords, links in Tweets, Retweets, Posts & SharesGrab your username (keyword) and enter your URL (Link Back). 29. [email protected]://facebook.com/yousemble [email protected]://yousemble.com 30. Resources Google Trends (Keyword Demand) - http://google.com/trends Google Insights - http://google.com/insights/search Google Analytics - http://google.com/analytics Google Feedburner - http://feedburner.google.com Google Webmaster Tools - http://google.com/webmasters Yahoo! Webmaster Tools - http://siteexplorer.search.yahoo.com Bing Webmaster Tools - http://bing.com/toolbox/webmaster Science of Retweets http://slideshare.net/danzarrella SEOmoz (Good Resources) - http://seomoz.orgThere are plenty of resources out there, this is a good place to start.