Yousemble SEO Slides - Meetup Feb 2012
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SEO Basics - For more great information take a look at http://seomoz.org
Transcript of Yousemble SEO Slides - Meetup Feb 2012
February 2012
Search Engine Optimization
Why is SEO so Important?
Data via ComScore qSearch: http://www.comscore.com
Mill
ions
of S
earc
hes
per m
onth
Global Search Growth
Feb 2011, Google said they had 2 Billion+ searches per day!
http://www.seomoz.org/blog/the-disconnect-in-ppc-vs-seo-spending
Organic vs. Paid Search
Paid
Organic
http://www.seomoz.org/blog/the-disconnect-in-ppc-vs-seo-spending
Click-Through Rates
80% of Clicks
20% of Clicks
How do Search Engines Work?
Millions of results in seconds.
Providing Answers to user queries
Here you go!
Crawling and indexing.
Your site needs to be SEF..SE who?
Images, Flash, Java Applets & not text elements are invisible.
Accessible to Search Engines
HUH?? I can’t read this…
Research and use words your customers use.
Keywords
Good use of Keywords and Phrases.
More on good URL structures - http://www.seomoz.org/blog/11-best-practices-for-urls
Good
Bad
www.mysite.com/london/british-airways-flights
www.mysite.com/f?cat=61&?ID=17&CustID=5afs21
Clean, Crawlable URLs
More on sitemaps - www.sitemaps.org/protocol.php
XML Sitemaps
http://mydomain.com/sitemap.xml
Dups get tossed out.
Duplicated Content
Removed from primary index
What can I do to improve my SEO?
Titles (Keep it short between 3 – 5 words), Less than 66 characters, Brand Name | Keyword and Keyword
Title Tags
Use Keywords, less than 150 characters.
Meta Descriptions
Optimization (H1, Bold, Keyword use in your content, Links).
Create Great Content
The “Tree Falls in the Forest” EffectMake a noise and be foundThis is perhaps the most important concept to grasp about the functionality of search engines & the importance of search marketers.
Even when the technical details of search-engine friendly web development are correct, content can remain virtually invisible to search engines. This is due to the inherent nature of modern search technology, which rely on the aforementioned metrics of relevance and importance to display results.
Headings <h1><h2>
BoldKeywords
Links
Human readable filenames, add keywords in alt tags.
Image Names
Good
Bad
beautiful-large-oak-tree-near-table-mountain.jpg
IMG_DSC_P0325665402.JPG
Good keyword usage in the alt tag.
Image Alt Text
Beautiful large oak tree near table mountain
Tell each search engine to come take a look, add your sitemap XML and gain insights from results.
Webmaster Tools
Settings > Webmaster Tools
Webmaster Tools help spot errors and suggest keywords.
Google Webmaster Tools
Google Analytics is totally free! http://www.google.com/analytics
Analytics
Settings > Analytics
Get as many people as possible to link to you Blogs, Sites, Clients, Friends & Directory Listings.
Inbound Links
Without links, Search engines might never
find this page
Feedburner - http://feedburner.google.com – is a great tool for setting up and monitoring feeds
RSS Feeds
http://mysite.com/feed/rss
Loads of ways to create link-backs and organic growth.
Spread the word across the Web
Blogs + Blogging
Comment Marketing
News/Media/PR SEO
Social Networks
Word of Mouth
Q+A Sites
Forums
Online Video
Podcasting
Webinars
Research/White Papers
Infographics
Social Bookmarking
INBOUND MARKETING!(Find Your Audience Organically on the Web)
Direct/Referring Links
Type-In Traffic
Document Sharing
What about Social Media?Google + Bing Now Counting Facebook & Twitter
Grab your username (keyword) and enter your URL (Link Back).
Social Media Platforms
Keywords, links in Tweets, Retweets, Posts & Shares
There are plenty of resources out there, this is a good place to start.
Resources
Google Trends (Keyword Demand) - http://google.com/trendsGoogle Insights - http://google.com/insights/searchGoogle Analytics - http://google.com/analytics Google Feedburner - http://feedburner.google.comGoogle Webmaster Tools - http://google.com/webmastersYahoo! Webmaster Tools - http://siteexplorer.search.yahoo.comBing Webmaster Tools - http://bing.com/toolbox/webmasterScience of Retweets – http://slideshare.net/danzarrellaSEOmoz (Good Resources) - http://seomoz.org
