Pro-Active Reputation Management

PAST & CURRENT CLIENTS

PUBLICATIONS

DAN HINCKLEY

Co-Founder

Eight Years of Reputation Management

and SEO experience

Extensive Federal Web Architecture

experience

In depth knowledge of computer

programming, network

administration, and IT

Recently Moved to South Florida

What is Online Reputation Management?

MONITOR | CONTENT CREATION | CONTENT PROMOTION | REPORTING

ORM vs SEO

SEO is promoting a single site up the search results for any

given phrase

ORM is promoting 30 to 50 sites into the top 20 results for a

particular phrase. Usually a brand name or individual name

Why Do We Need ORM?

A Personal Online Reputation

Management (ORM) Problem

According to Google Search Results “This Winner has been with his wife for many years. And has cheated on her for about as long”

Meet Carl Oliveri. CPA, MBA, Husband, and accused cheater on…

Is it true? Who knows, but it ranks #5 in Google for his name.

A Business ORM Problem

6 of the Top 20 results for a search of this brand are negative. That can’t be good for sales.

Why Proactive?

Because an ounce of

prevention is worth a

pound of cure.

- Benjamin Franklin,ORM Pioneer

Again, Why Proactive?

Because

this could

happen to

you.

First Things First:

Check If You Have any Problems

13

Check The SERPs For Your Name & Brand

Name

Pro Tip: Use this URL string in a private browser window to retrieve Google search results that are neither personalized nor location specific:

http://www.google.co.uk/search?q=keywords+go+here&gl=us

Check Your Autocomplete Values

You can view the top 10 results for a phrase in Google Autocomplete using an undocumented Google API.

Use UberSuggest.org & gofishdigital.com/blog/autocomplete to review your Autocomplete values.

Check The Complaint & Review Sites

See gofishdigital.com/blog/complaint-search for a tool that searches over 40 complaint sites.

Next: Claim Your Property

Register Social Media Profiles

Facebook, Twitter, Google+, LinkedIn, Quora, Flickr, YouTube, everything else…

KnowEm.com will register your name on 300 social media sites for $600 (smaller plans available).

Structure Your Website Properly

Help Google and other search engines identify

which social profiles are yours.

Anchor text to social profiles on your website

should be:

[Brand Name] on [Social Network] (e.g. “Go Fish

Digital on Twitter”)

Buy Domains

Buy YourName.com or something close. Snatch up other TLDs like .com, .net, .me, etc

Consider buying 10 or so modified versions of your domain, for example:

BrandNameSucks.com (so nobody else does)

BrandNameReviews.com

BrandNameNews.com, etc.

BrandNameFoundation.com

BrandNameBlog.com

BrandNameJobs.com, etc….

This slide sponsored by:

Then What: Everything Else

Leverage Schema.org Markup

• Add star ratings to Google Search Results

Stockpile Positive Reviews

Do’s Don’ts

Ask for Reviews – It’s like asking a customer to “tell a friend about us”

Thank and engage everyone who leaves a review

On Yelp, friend/like/follow positive reviewers

Incentivize or reward reviewers

Go crazy setting up fake accounts to create fake reviews

Argue publicly with any negative reviewers

Listen for Mentions on Social Media

Today’s Twitter complaint can become tomorrow’s ComplaintsBoard.com rant. Catch both negative and positive mentions in real-time.

There are plenty of free and paid social media monitoring tools. Our recommendations – Free: Trackur, Paid: UberVu

Link Build to Other People’s Positive

Content

Look on page 2, 3 and beyond of the SERPs

for your brand name. Is there neutral or

positive content? Point links to it.

Pro Tip: Strong domains like those of newspapers and other legitimate websites can handle a more ‘diverse’ link profile. Low(er) quality links still improve rankings if they point to very strong domains.

H&M Is

Doing It

Right

Google+ UpdatesMicrositeWikipediaFacebookAppsTwitterYouTube

CONTENT PROMOTIONSEARCH ENGINE OPTIMIZATION TECHNIQUES

BACKLINKS REFRESH WEBSITE

CONTENTCLICK THROUGH

RATE

Questions?

Dan Hinckley@dhinckley on the Twitter

Dan.Hinckley@GoFishDigital.com

Slide Deck Available at:GoFishDigital.com/florida-meetup/

Thank You