Personal BrandingSteps to Success

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Friday, March 7, 14

Brought to you by...

Kelly Mirabella Stellar Media Marketing

StellarMediaMarketing.com

Friday, March 7, 14

80 million names are Googled Daily, 77% of employers do a Google pre-screen on applicants,

and 35% of these employers eliminate candidates based on negative content.

Your Name Here

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Friday, March 7, 14

Brand YouStep 1: Define the brand

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Friday, March 7, 14

Ask yourself...

✤ What makes me different?

✤ What would my customers and clients say is my greatest strength?

✤ What do I believe is my most noteworthy trait?

✤ What do I do to add value?

✤ What do I want to be known for?

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Friday, March 7, 14

Key Takeaways

✤ Forget the job title and focus on the value traits

✤ Be authentic - You don’t have to be perfect, you just have to be real

✤ Inject some personality.

✤ Buy into your own brand - if you don’t believe in you, why should anyone else?

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Friday, March 7, 14

ReputationStep 2: Start with where you are now

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Friday, March 7, 14

Where are you now?

✤ Google Yourself

✤ See yourself as others do

✤ Set up Google Alerts

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Friday, March 7, 14

Key Questions

✤ What are people saying about you?

✤ What are you saying about yourself?

✤ What are your branding strengths right now?

✤ What needs to be improved?

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Friday, March 7, 14

Remember Me Step 3: Be Memorable to increase brand awareness.

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Friday, March 7, 14

Being Memorable

✤ Leading with Value

✤ Concise targeting & mission in your message

✤ Consistent Branding

✤ Encompassing your brand in all you do

The key to any personal branding campaign is word of mouth marketing...but are you memorable?

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Friday, March 7, 14

Photos Matter

A professional headshot should meet the following requirements:

1.Focus on subject’s face with limited distractions2.Subject should be smiling3.Subject is wearing clothing that reflects their personal brand.4.No sunglasses, no hat, no t-shirts with slogans or intricate patterns5.Females no plunging necklines or large, dangling earrings

Be honest: Do you look the same in your professional and social media photos? If not, you have a branding problem.

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Friday, March 7, 14

Encompassing your brand in all you do

✤ Online constancy

✤ Consistent photos and images

✤ Consistent wording & descriptions

✤ Offline Consistency

✤ Business cards that wow

✤ Marketing that connects

✤ 30 second commercials

✤ In all your communications

Does it all tie together and consistently convey your personal brand?Friday, March 7, 14

Use Social Media to Help Boost Your Personal Brand

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Friday, March 7, 14

Homework

✤ Google Yourself

✤ See what others see

✤ Start forming your personal brand

✤ Update your social media profiles for both accuracy and privacy

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Friday, March 7, 14

Upcoming Webinars Grow Your Business with Email & Social Media Marketing – Sponsored by Constant ContactDate/Time: March 19th 11am to Noon MSTLocation: Your ComputerInvestment: FREE

Social Media Made Simple – Sponsored by Constant ContactDate/Time: March 20th 11:30am to 12:30pm MST(followed by an optional 25 min live Q&A)Location: Your ComputerInvestment: FREE

Making the case for mobile – Free Webinar – Sponsored by Constant ContactDate/Time: March 27th 11am to Noon MSTLocation: Your ComputerInvestment: FREE

All class information and registration can be found at StellarClasses.com

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Friday, March 7, 14