Winning with gamification design

An CoppensChief Game Changer Gamification Nation

OUR MISSION: BEAT THE STATISTIC

FUN MISSION: LET’S TREND ON TWITTER

#GamifyHR @GamificationNat

CHOOSE OUR HR PROCESS FOR GAMIFICATION

www.gamificationnation.com @GamificationNat #GamifyHR

The models

• 6 D gamification design framework – Kevin Werbach1. Design business objectives2. Delineate target behaviour3. Describe your players4. Devise activity loops5. Don’t forget the fun6. Deploy the appropriate tools

www.gamificationnation.com @GamificationNat #GamifyHR

The models

• Mapping the player’s journey to mastery – Gabe Zicherman1. Find the target audience wants/ needs emotional triggers -

>emotional profile2. Design challenges based on these triggers -> emotional

trigger challenges3. Design rewards based on wants/ needs -> reward structure4. Design communication for platforms where your target

group spends time -> communication plan5. Invite players to participate -> implement communication

plan and player registration

WHAT WOULD THE BUSINESS OBJECTIVES BE FOR YOUR PROJECT

TIME FOR A BIT OF BEHAVIOURAL AND EMOTIONAL PROFILING

ACTION WORDS RELATED TO THE BEHAVIOURAL PROFILE

DESIGN THE EXPERIENCE – THE JOURNEY TO MASTERY

TRANSLATE ACTION WORDS INTO ACTIVITY LOOPS

FUN

DEPLOY YOUR FIRST PILOT

Test & measure, keep improving

TEST PILOT WITH DIFFERENT AUDIENCE SEGMENTSMen – Women – age groups – tech savvy – tech novices – etc.

MONITOR – EVALUATE - ITERATE

www.gamificationnation.com @GamificationNat #GamifyHR

If in doubt, who can help you out?

• Ask an expert• Have an expert on board to facilitate the

process• Learn from colleagues • Share experiences

www.gamificationnation.com @GamificationNat #GamifyHR

Useful resources

• www.gamification.co• www.enterprise-gamification.com• Octalysis: www.yukaichou.com• Wiki on gamification: www.gamification.org• Courses: Coursera, Udemy, iVersity• My blog and online courses:

www.gamificationnation.com

Thank you for playing

Have fun designing your gamified HR processes

#GamifyHR