Gamification in HR Summit 2014: Winning at the HR gamification design game
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Winning with gamification design An Coppens Chief Game Changer Gamification Nation
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Presentation slides from the Gamification in HR Summit 2014 in Paris. #GamifyHR An Coppens held an interactive gamified workshop on how to think like a gamification designer when looking at implementing #gamification in your HR process
Transcript of Gamification in HR Summit 2014: Winning at the HR gamification design game
Winning with gamification design
An CoppensChief Game Changer Gamification Nation
OUR MISSION: BEAT THE STATISTIC
FUN MISSION: LET’S TREND ON TWITTER
#GamifyHR @GamificationNat
CHOOSE OUR HR PROCESS FOR GAMIFICATION
www.gamificationnation.com @GamificationNat #GamifyHR
The models
• 6 D gamification design framework – Kevin Werbach1. Design business objectives2. Delineate target behaviour3. Describe your players4. Devise activity loops5. Don’t forget the fun6. Deploy the appropriate tools
www.gamificationnation.com @GamificationNat #GamifyHR
The models
• Mapping the player’s journey to mastery – Gabe Zicherman1. Find the target audience wants/ needs emotional triggers -
>emotional profile2. Design challenges based on these triggers -> emotional
trigger challenges3. Design rewards based on wants/ needs -> reward structure4. Design communication for platforms where your target
group spends time -> communication plan5. Invite players to participate -> implement communication
plan and player registration
WHAT WOULD THE BUSINESS OBJECTIVES BE FOR YOUR PROJECT
TIME FOR A BIT OF BEHAVIOURAL AND EMOTIONAL PROFILING
ACTION WORDS RELATED TO THE BEHAVIOURAL PROFILE
DESIGN THE EXPERIENCE – THE JOURNEY TO MASTERY
TRANSLATE ACTION WORDS INTO ACTIVITY LOOPS
FUN
DEPLOY YOUR FIRST PILOT
Test & measure, keep improving
TEST PILOT WITH DIFFERENT AUDIENCE SEGMENTSMen – Women – age groups – tech savvy – tech novices – etc.
MONITOR – EVALUATE - ITERATE
www.gamificationnation.com @GamificationNat #GamifyHR
If in doubt, who can help you out?
• Ask an expert• Have an expert on board to facilitate the
process• Learn from colleagues • Share experiences
www.gamificationnation.com @GamificationNat #GamifyHR
Useful resources
• www.gamification.co• www.enterprise-gamification.com• Octalysis: www.yukaichou.com• Wiki on gamification: www.gamification.org• Courses: Coursera, Udemy, iVersity• My blog and online courses:
www.gamificationnation.com
Thank you for playing
Have fun designing your gamified HR processes
#GamifyHR
