motivait.net @daverage

Gamification, Play and Ninja

Monkeys

motivait.net @daverage

About Me!• Senior Solution Consultant at Motivait

• Been involved in gamification since 2011

• Awarded Greatest Contribution to Gamification 2016

• Co-Author on several peer reviewed papers on gamification player types and mechanics

• Wrote Even Ninja Monkeys Like to Play –all about gamification

• Web Developer for 15 years

• Educational designer

• Biomedical scientist…

• Gamer, Mediocre Guitarist and Father of 2!

motivait.net @daverage

Motivait is an innovative European IT Services Company with a mission to enhance Engagement.

© Motivait Holdings Limited 2016

motivait.net @daverage

We design specific solutions to achieve specific behaviouraloutcomes

Creative

Design

Consulting Gamification Technology Communications

© Motivait Holdings Limited 2016

motivait.net @daverage

Gamification Is Not…

motivait.net @daverage

Gamification Is Not…

Timothy SaccentiPS3 Game Faces

motivait.net @daverage

Gamification Is…

The use of game design metaphors to create more game-like and engaging experiences

Gamification is the process of improving systems and people's experiences using lessons, techniques, and elements taken from games.

You can see it in everything from super market loyalty schemes, to LinkedIn, to insurance, health and wellbeing schemes, and beyond.

Done well it can increase engagement, motivation, retention and activity.

motivait.net @daverage

Gamification Is…

motivait.net @daverage

Thinking about Motivation

Trivial / Extrinsic

Points

Badges

Leaderboards

Bonuses

Emotional / Intrinsic

Relatedness

Autonomy

Mastery

Purpose

Base

Security

Health

Physiological Needs

Gamification is not a replacement for good management, systems or processes!

motivait.net @daverage

Examples

Bupa Boost

Shell ExplorerMarriot Hotel

KPMG

Fitness Apps / Bands

Genes in Space

Aviva Drive

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Target on Success

Exploration

Collaboration

Competition

Feedback

Challenge

Rewards

Progress

Narrative

Theme

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What’s Play Got To Do With It?

Chaos Play Control

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Unlike Reality

Safe Place to Fail

Safe Place to Experiment

Ideal Place to Learn

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Get in Touch

gamified.uk

motivait.net

Thank You!

@MotivaitHolding

@DaveRage