CISCO Success StoryGamification in HR

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.

CISCO

• Cisco use gamification across a number of key programs. One program where they have extensively incorporated gamification techniques is their Social Media Training Program.

CISCO

• This program offers a unique opportunity for employees and contractors at Cisco to build their social media skillset. And the opportunity to leverage the skills they learn is manifold.

CISCO

• For example, sales account managers learn to use Twitter to reach their customers and human resources representatives learn to use LinkedIn to reach potential candidates.

CISCO

• And, there are many other

job roles that benefit

through social media, such

as marketing (of course!)

and product development.

Progression Levels

• The Social Media Training Program includes three levels of certification: – Specialist– Strategist and – Master.

Progression Levels

• Each level of certification

requires players to show

increasing levels of social

media expertise.

Progression Levels

• At the Specialist level, players are required to take 15 courses. At the Strategist level, players are required to take an additional 13 courses and author a blog post.

Progression Levels

• And, at the Master level, players are required to 10 courses and create case study illustrating an integrated social media initiative or create a social media strategy.

Progression Levels

• In addition, there are also four sub-specializations available:– Social Media for HR– Social Media for Sales– Social Media for Executive

Communication Managers– Social Media for Internal

Partner Teams

Bring Fun into the Mix with Team Challenges

• In addition, the program

incorporates team

challenges where players

can join together in small

teams or participate as an

entire organization to

complete the certification.

Bring Fun into the Mix with Team Challenges

• This is an effective way for

individuals in an

organization to grow new

skills together. And players

earn badges for completing

team challenges.

Firing up Motivation

• Learning is often an intrinsically

motivated activity. Individuals

enjoy the challenge of learning

new skills. And, learning new

professional skills can help

them advance in their careers.

Firing up Motivation

• And, when you combine the intrinsic motivation with gamification techniques, this further encourages participation and engagement. The Social Media Training program and the use of gamification drive engagement through various techniques.

Firing up Motivation

• Exploration

– Players have fun exploring

social media topics. There are

many courses available, and

participants can learn about

the different aspects of social

media through the courses.

Firing up Motivation

• Progression Loops– With three levels of certification,

four sub-specializations, and mid-way level accomplishments, players can progress through multiple levels of learning. Each class completed is a small challenge achieved. And, each level of certification is the larger challenge. The goal of the game is to get from Specialist to Master for the core learning track.

Firing up Motivation

• Teamwork– Humans are social animals.

And, the team challenges allow players to collaborate and compete with each other. Working together as a team to achieve a goal can be fun.

Firing up Motivation

• Over 650 individuals have

been certified with more

than 13,000 courses taken.

And, this number continues

to grow every day.